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Stories By Stephanie Stahl

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Content Marketers Share Salaries, Career Paths, and More in 2023 [Research]

Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Career & Salary 2023 Outlook.
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3 Ways Top Enterprise Content Marketers Do Things Differently [New Research]

Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute.
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100+ Content Marketing Trends and Predictions for Success in 2022

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not).
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B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.
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How’d You Make That Flipping Awesome B2B Content for Salesforce?

How did Salesforce go from pausing all marketing to launching an award-winning content initiative just weeks into the pandemic? It wasn’t easy, but a fortuitously timed content revolution paved the way. Read the inspiring behind-the-scenes story.
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Livestreaming Tips Every Content Marketer Needs to Hear From Expert Hosts [Examples]

How many times a day does your phone ding to notify you someone is “live?” As I sat down to write this article, I found myself struggling to resist the siren of six livestream notifications. Data science. Goat farming. Cybersecurity trends. Parenting girls. Fast-growth companies. Creating better PowerPoint slides. There’s a livestream for everything that interests me (and probably everything that interests you, too). Livestreaming isn’t a new technique, but it’s experiencing a surge in popularity. “Livestreaming video has become a standard way to share ideas, information, and expertise,” says A. Lee Judge, CMO and co-founder of Content Monsta, which helps brands with video and audio content development. Content Marketing Institute’s latest B2C Content Marketing Benchmarks, Budgets, and Trends research bears this out. The number of B2C content marketers using livestreaming in their content mix almost tripled between 2019 and 2020 (13% vs. 35%). (If you need more evidence, you’ll...
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How Top-Performing Enterprise Content Marketers Get the Work Done [New Research]

Successful enterprise content marketers sometimes have more budget and more people, but they also do things that any size team or budget can do. Find out what.
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You Can't Rely on Speaker Proposals Alone for Diverse Events

CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021.
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9 Video Storytelling Tips to Engage Your Audience

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).
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100+ Content Marketing Predictions for 2021

We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021.
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The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)

Doing the hard work of content marketing doesn’t require being grandiose or controversial. But it does require “being more.” Only then can you have positive impact on your audience, your brand, your team, and even yourself.
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2020 Content Marketing Awards Winners Aspire and Deliver Big Results

The top winners of the 2020 Content Marketing Awards were announced this week. Learn about the Project of the Year winner and finalists. Discover the Agency of the Year, Best Branded Content Campaigns, and Content Marketers of the Year.