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Stories By Stephanie Stahl

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How’d You Make That Flipping Awesome B2B Content for Salesforce?

How did Salesforce go from pausing all marketing to launching an award-winning content initiative just weeks into the pandemic? It wasn’t easy, but a fortuitously timed content revolution paved the way. Read the inspiring behind-the-scenes story.
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Livestreaming Tips Every Content Marketer Needs to Hear From Expert Hosts [Examples]

How many times a day does your phone ding to notify you someone is “live?” As I sat down to write this article, I found myself struggling to resist the siren of six livestream notifications. Data science. Goat farming. Cybersecurity trends. Parenting girls. Fast-growth companies. Creating better PowerPoint slides. There’s a livestream for everything that interests me (and probably everything that interests you, too). Livestreaming isn’t a new technique, but it’s experiencing a surge in popularity.Continue reading
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How Top-Performing Enterprise Content Marketers Get the Work Done [New Research]

Successful enterprise content marketers sometimes have more budget and more people, but they also do things that any size team or budget can do. Find out what.
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You Can't Rely on Speaker Proposals Alone for Diverse Events

CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021.
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9 Video Storytelling Tips to Engage Your Audience

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).
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100+ Content Marketing Predictions for 2021

We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021.
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The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)

Doing the hard work of content marketing doesn’t require being grandiose or controversial. But it does require “being more.” Only then can you have positive impact on your audience, your brand, your team, and even yourself.
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2020 Content Marketing Awards Winners Aspire and Deliver Big Results

The top winners of the 2020 Content Marketing Awards were announced this week. Learn about the Project of the Year winner and finalists. Discover the Agency of the Year, Best Branded Content Campaigns, and Content Marketers of the Year.
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2021 B2B Content Marketing: What Now? [New Research]

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal.
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Content + Technology: 4 Things to Learn as You Move Into 2021

Leveraging content and technology requires you to keep this one thing in the center. Learn that and more from the happenings at ContentTECH Summit 2020.
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Content Can Perpetuate Racism and Inequity. It’s Time to Do Better

Recent tragic events should serve as a catalyst prompting content marketers to tackle the overarching issue of racism in our professional environment.
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How We're Navigating the New Now of Content Marketing

CMI General Manager Stephanie Stahl thought she’d be at ContentTECH Summit in San Diego this week. That’s not possible for anyone, so she’s sharing how CMI is preparing for the new normal, from events and videos to blogs and social. And she wants to hear how you're doing it, too.