Stories By Stephanie Stahl
2021 B2B Content Marketing: What Now? [New Research]
In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal.
Content + Technology: 4 Things to Learn as You Move Into 2021
Leveraging content and technology requires you to keep this one thing in the center. Learn that and more from the happenings at ContentTECH Summit 2020.
Content Can Perpetuate Racism and Inequity. It’s Time to Do Better
Recent tragic events should serve as a catalyst prompting content marketers to tackle the overarching issue of racism in our professional environment.
How We're Navigating the New Now of Content Marketing
CMI General Manager Stephanie Stahl thought she’d be at ContentTECH Summit in San Diego this week. That’s not possible for anyone, so she’s sharing how CMI is preparing for the new normal, from events and videos to blogs and social. And she wants to hear how you're doing it, too.
Content Marketing Can Do More Than Survive in the New World
Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain.
Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]
What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends.
Back to the Future? 90 Content Marketing Predictions for 2020
How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say.
2020 B2B Content Marketing: What the Successful Do [New Research]
The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers.
The Most Important Lesson Learned at Content Marketing World
The motivation for Content Marketing World’s headliner keynotes – Henry Rollins and Mindy Kaling – are vastly different. But these two high-profile, highly successful creatives possess the same essential ingredient for success.
Latest Winners of Content Marketing Awards Up the Game
See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results for the Project of the Year finalists.
Content + Tech: How to Create Better Audience Experiences
Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better.
Get Your Content Team Out of That Creative Rut
Your creative teams set out to create, distribute, and promote amazing content. But sometimes they get into a rut, leading to humdrum content with less-than-stellar results. Learn how to help lead your team out of that rut.