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Stories By Stephanie Stahl

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Content Marketing Can Do More Than Survive in the New World

Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain.
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Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]

What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends.
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Back to the Future? 90 Content Marketing Predictions for 2020

How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say.
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2020 B2B Content Marketing: What the Successful Do [New Research]

The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers.
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The Most Important Lesson Learned at Content Marketing World

The motivation for Content Marketing World’s headliner keynotes – Henry Rollins and Mindy Kaling – are vastly different. But these two high-profile, highly successful creatives possess the same essential ingredient for success.
Latest winners of content marketing awards up the game, by Stephanie Stahl.

Latest Winners of Content Marketing Awards Up the Game

See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results for the Project of the Year finalists.
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Content + Tech: How to Create Better Audience Experiences

Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better.
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Get Your Content Team Out of That Creative Rut

Your creative teams set out to create, distribute, and promote amazing content. But sometimes they get into a rut, leading to humdrum content with less-than-stellar results. Learn how to help lead your team out of that rut.
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How Does Your Enterprise Measure Up? A Look at Challenges, Trends & Opportunities [New Research]

How much does the content marketing game change at the enterprise level? That’s a question explored in detail with CMI’s latest research study. Let’s look at some of the big issues, trends, and opportunities the findings revealed.
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Forgetting Resolutions and More Practical Content Marketing Advice

We aren’t asking you to make new year resolutions. Instead, we suggest you follow the bulletin board-worthy advice from some of CMI’s 2018 webinar presenters. They involve friends – new and old, fun, and more, including a hint of bacon.
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85+ Expert Predictions for Content Marketing in 2019

What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in our 11th annual e-book of content marketing predictions.
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The 2 Things You Need to Know From the Best CMWorld Talks (Including Tina Fey’s)

Sure, Tina Fey gave great advice at Content Marketing World. But was she as genuine backstage as she seemed on stage? Authenticity is one of two ingredients you need to become a trusted source – and up your content marketing game.