Stories By Neil Patel
To fully capitalize your content marketing, you need to click with your audience. If you don’t, your content marketing programs can’t be successful. Are you engaging in content marketing approaches that turn off your audience? Read on.
Looking for content marketing inspiration? See these examples from nine inspiring brands, from Marriott, Farmers Insurance, and GE to a brand that uses content marketing because its industry can’t legally advertise.
Building an overall brand story is essential to any effective marketing strategy. Mix business and journalism to craft your content marketing program. Here are nine essential components of a marketing plan.
Videos are more likely to be viewed than other content format. While luck sometimes decides which videos go viral, you can do things to get luck on your side. Here are some tips to help you create super shareable videos.
Despite a wealth of data about B2B and B2C content marketing, some unrealistic expectations are still being set. And the realities are, unfortunately, quite different. Manage these expectations with nine doses of reality (and help).
Are you in a rut when it comes to making standout content? Do you think a viral piece of content requires a stroke of luck or a simple mathematical formula? The truth is more nuanced. Here are four points to boost the creativity.
A great content marketer is always experimenting, looking to stay on trend, and be cutting edge. See how these eight brands know their brand inside and out, and how they use that foundation to really push the envelope.
Doing content marketing right is no easy feat. I’ve spotted a few common and easy-to-make mistakes that many marketers make. Here are nine of them along with the fixes to create a more effective content marketing program.
Want to know how to better use content marketing for lead generation? What types of content yields results? How do you use specific types of content to capture leads? Here are five methods that produce outstanding results.
Too many marketers throw everything and the kitchen sink at the wall in the hopes that something will stick. That wastes time and resources. What’s the real power behind a content marketing strategy? Laser-focused user segmentation.
As optimistic as content marketing’s evolution is, we still need to make progress. Specifically, we need to revisit the idea of a B2B blog. Why? Because they often run aground. I’m proposing a new way to develop a top-tier B2B blog.
There’s plenty of advice on how to fix the content marketing industry. The problem, though, isn’t with the industry. The problem lies with the way we’re going about it. Consider these four problems (and solutions) for content writing.