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Stories By Jodi Harris

What Kinds of Brand-Related Videos Really Get You to Sit Up and Take Notice?

With the staggering amounts of video content being uploaded to the web all the time, how do you get yours to stand out in the crowd? Our Content Marketing World speakers share some tips on what kinds of brand-related videos get them to really sit up and take notice.

A Decision-Maker’s Guide to Making Smart Content Marketing Technology Choices

Check out our new guide to making smart content marketing technology choices. The Content Marketing Institute and Demandbase compiled the guide to help you sort through and find smart solutions for your business among the tons of technological offerings out there.

How to Measure the Success of Content Marketing

When confronted with the big, scary client question, “How will I know if it’s working?” the experts who work with CMI Consulting have a few measurement tips to share, and suggestions on how to manage client expectations when it comes to content marketing metrics.

Learn The Mistakes Brands Are Making With Content Marketing... So You Don't Repeat Them

The content experts who work with the CMI Consultants program share a few of the mistakes they see brands making in their content marketing efforts. Check out these mistakes, so you don't repeat them. The experts also offer lessons from companies that are getting it right.

How To Explain Content Marketing To The C-Suite

Part of the content marketer’s job is to champion the value that content has on the bottom line of any business. Here are some tips from the experts on how to make your case for content marketing to the C-suite so you can get the budget you need for success.

The 6 Key Metrics You Need to Maximize Webinar Opportunities

The webinar is one of the most powerful formats in the content marketer’s arsenal, and research suggests that nearly half of all B2B marketers are using webinars. Here are six key metrics to help you maximize webinar opportunities for your company or brand.

Ideas for Kick-Starting Your Content Marketing with Video and Social Media

A recent CMI webinar offers valuable insight into how marketers can best use video and social media to leverage their content, given the high expectations of a tech savvy audience. Check out the webinar for compelling ideas on how to use video to drive awareness, and to see examples of best practices in five key areas.

The Content Match Game: Tips for Better Content Alignment Throughout the Buying Cycle

Content Marketing Institute's latest webinar outlines a framework that uses four categories to more clearly define potential customers, and help marketers create the type of content that will work best at each phase of the purchase funnel.

Two Ways to Simplify Your Global Content Efforts

To remain competitive and responsive in our global digital “multiverse,” you need to be ready to scale up your content efforts to reach new markets, in new countries, and to communicate using new levels of sophistication. Content Marketing Institute’s latest webinar provides marketers with some fantastic tools to address these challenges — with the help of a few seasoned content pros.

Your Kick-Start Guide to Engaging Content [Free eBook]

There are no magic formulas for engaging content, but there are many tips that content professionals have picked up in the marketing trenches. CMI's latest eBook is loaded with them. Download "Your Kick-Start to Engaging Content" now.

3 Tips from Surprising Content Marketing Geniuses

I believe you don’t necessarily need to be a genius to be good at content marketing. Not that the two are mutually exclusive, but at the very least, if you have the drive, some creative flair, a bit of insight, and a passion for your product, you’ll find a way to meet your goal of connecting with consumers by creating quality content. While it’s obviously a benefit to be smart, skilled, and open to experimenting with available tools, techniques, and formulas, content marketing today is as much an art as it is a science. And so who better to provide some great marketing tips than some artists and entertainers who could be considered brilliant — if unexpected — content innovators. Continue reading

Should Content Marketers Buy Into Content Farms?

For anyone who has worked as a professional journalist, it’s certainly easy to look at the digital landscape and see the signs of a Rapture of sorts. We are seeing plenty of heated battles over intellectual property and content ownership. Magazines and newspapers have crumbled as quickly as if they were hit with massive earthquakes. Blogs, Facebook, and a pestilent little Tweeting bird are eating the newspaper’s lunch, breaking the day’s news much faster and more efficiently than any well-researched and fact-checked publication could hope to do. And then there’s one of the newest scapegoats in journalism’s predicted end of days: the content farm. Both revered for its profitable, prolific capabilities and reviled for marginalizing the role of the well-trained writing pro, these low-cost, mass-produced article creation engines are making a real impact on the business of content marketing. Continue reading