Stories By Jodi Harris
Should Your Content Marketing Process Make Room for Big Data?
Should your content marketing process make room for Big Data? It was a hot topic at Content Marketing World 2013, with some calling it crucial and others finding it to be overhyped. CMI asked several industry experts who spoke at the recent event to weigh in on the importance of Big Data. Find out where they stand on the issue.
Visual Content: Which Brands Are Showing Marketers How It's Done?
We asked the experts -- speakers at this week's Content Marketing World event -- to weigh in on who stands out on visual content platforms. Find out which brands are showing marketers how it's done when it comes to creating engaging visual content.
How Your Content Plan Should Change to Improve Mobile Engagement
Consumers have the world at their fingertips with their mobile devices, but it's a growing challenge for marketers to capture that mobile attention. Check out these insights from Content Marketing World 2013 speakers, and find out how to adjust your content plan to improve mobile engagement.
What It Takes to Excel in a Content Marketing Job: 12 Experts' Advice
What does it take to excel in a content marketing job? The discipline is ever evolving and there's no clear career path to the top, but find inspiration in this advice from 12 experts who will speak at Content Marketing World 2013 in September.
Where Does the Right Content Strategy Begin?
There is no one-size-fits-all approach to content marketing. With so many options and choices, it can be difficult to get started. CMI asked several of this year's Content Marketing World speakers about advising new clients. Find out what tactics the experts recommend for getting on track with the right content strategy.
Measuring Marketing Effectiveness: Are New Tools Your Best Strategy?
Virtually every content marketer and brand defines success in its own terms, but most look for a way to judge their efforts against a proven ROI. CMI asked several of this year's Content Marketing World speakers for their thoughts on new tools and standards for measurement. Find out what the experts have to say about tools and strategies for measuring marketing effectiveness.
Find the Right Content Tool for Your Next Marketing Effort
We all have favorite content tools for keeping up with the demands of online marketing, but a few new recommendations never hurt. CMI asked several of this year's Content Marketing World speakers about their favorites. Find out what the experts see as the right tools for their content marketing efforts.
Content Marketing Best Practices: Can "Less" Provide More Value?
Can producing less content provide more value for content marketers and their organizations? CMI asked several of this year's Content Marketing World speakers to weigh in on the subject. Find out how the experts view the "less is more" strategy in terms of content marketing best practices.
Keep Your Content Marketing Strategy Ahead of the Curve: New Trends
What new techniques and tactics are content marketers using these days? CMI asked a few of the experts who will be presenting at this year's Content Marketing World to share their answers. Find out from the experts how to keep your content marketing strategy ahead of the curve.
17 Techie Shortcuts for Content Marketing
The following time-saving tools might not be the best solutions for the long term, but when you are in a pinch and need to dig your way out of a content chasm, these handy process helpers can really save your sanity.
Survival Guide: The Essential Tools for Attending Industry Events (like Content Marketing World)
Just because you're out of your office at a conference doesn’t mean you're out of your element. Take a look at these essential tips and tools our Content Marketing World speakers use to meet their conference goals and make the best use of their time on-site.
What Content-Related Tools Do You Use that You Wouldn't Want to Live Without?
Content Marketing World speakers get specific about what content-related tools are essential to their day-to-day processes. You'll see that some of their favorites are old-school, tried-and-true and some are the latest, shiny and new.