Search Results for: measurement and reporting

How To Get Content Marketing Measurement Wrong: Do It Like a PR Person

Published: 2021-08-31

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that. Continue reading

25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More

Published: 2021-06-17

This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading

How Marriott, NerdWallet, and Adobe Measure Content Marketing

Published: 2020-12-09

Though you can’t copy a brand’s content measurement strategy, you can take inspiration from their philosophies and practices. Learn more about how Marriott, NerdWallet, and Adobe approach content marketing metrics. Continue reading

The Right and Wrong Ways to Use Vanity Metrics

Published: 2020-02-10

Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading

Select Your Search Marketing Tech For Now and the Future

Published: 2019-11-19

Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it. Continue reading

Nail Your Content Performance With This Measurement Starter Kit

Published: 2019-09-16

A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand. Continue reading

Road Map to Success: Monitoring and Measuring Your Content’s Performance

Published: 2018-04-23

It’s never too late to implement sound content tracking, measurement, and evaluation practices to prove the value of your content marketing program. The road to better content marketing measurement starts here. Continue reading

2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Published: 2017-12-27

Ready or not, the new year is on its way. Keep your content maturity on pace with innovation, and your efforts on track with your competition with this content marketing toolkit full of our best tips, checklists, and templates. Continue reading

The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Published: 2017-10-16

Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals. Continue reading

Editorial Calendar Tools and Templates

Published: 2017-04-02

The editorial calendar is one tool no content marketer should be without. Follow these guidelines to build one from scratch – or take your current editorial calendar to the next level.

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