Brand-value goals make the top of most marketers’ lists. You spend a lot of time trying to figure out how to quantify them. But maybe, you should stop trying to calculate the results. Robert Rose explains. Continue reading
Search Results for: measurement and reporting
Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]
Published: 2022-05-27How To Get Content Marketing Measurement Wrong: Do It Like a PR Person
Published: 2021-08-31Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that. Continue reading
25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
Published: 2021-06-17This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading
How Marriott, NerdWallet, and Adobe Measure Content Marketing
Published: 2020-12-09Though you can’t copy a brand’s content measurement strategy, you can take inspiration from their philosophies and practices. Learn more about how Marriott, NerdWallet, and Adobe approach content marketing metrics. Continue reading
The Right and Wrong Ways to Use Vanity Metrics
Published: 2020-02-10Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading
Select Your Search Marketing Tech For Now and the Future
Published: 2019-11-19Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it. Continue reading
Nail Your Content Performance With This Measurement Starter Kit
Published: 2019-09-16A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand. Continue reading
Road Map to Success: Monitoring and Measuring Your Content’s Performance
Published: 2018-04-23It’s never too late to implement sound content tracking, measurement, and evaluation practices to prove the value of your content marketing program. The road to better content marketing measurement starts here. Continue reading
2018 Content Marketing Toolkit: Tips, Templates, and Checklists
Published: 2017-12-27Ready or not, the new year is on its way. Keep your content maturity on pace with innovation, and your efforts on track with your competition with this content marketing toolkit full of our best tips, checklists, and templates. Continue reading
The Smart (and Not-So-Smart) Ways to Use Vanity Metrics
Published: 2017-10-16Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals. Continue reading
