Though you can’t copy a brand’s content measurement strategy, you can take inspiration from their philosophies and practices. Learn more about how Marriott, NerdWallet, and Adobe approach content marketing metrics. Continue reading
Search Results for: measurement and reporting
The Right and Wrong Ways to Use Vanity Metrics
Published: 2020-02-10Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading
Select Your Search Marketing Tech For Now and the Future
Published: 2019-11-19Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it. Continue reading
Nail Your Content Performance With This Measurement Starter Kit
Published: 2019-09-16A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand. Continue reading
Road Map to Success: Monitoring and Measuring Your Content’s Performance
Published: 2018-04-23It’s never too late to implement sound content tracking, measurement, and evaluation practices to prove the value of your content marketing program. The road to better content marketing measurement starts here. Continue reading
2018 Content Marketing Toolkit: Tips, Templates, and Checklists
Published: 2017-12-27Ready or not, the new year is on its way. Keep your content maturity on pace with innovation, and your efforts on track with your competition with this content marketing toolkit full of our best tips, checklists, and templates. Continue reading
The Smart (and Not-So-Smart) Ways to Use Vanity Metrics
Published: 2017-10-16Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals. Continue reading
Editorial Calendar Tools and Templates
Published: 2017-04-02The editorial calendar is one tool no content marketer should be without. Follow these guidelines to build one from scratch – or take your current editorial calendar to the next level.
15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement
Published: 2016-12-29Whether you are looking to start 2017 with a shiny new strategy or just wishing your existing initiatives could be more organized, efficient, or effective, our plug-and-play marketing plan tool set has something for everyone. Continue reading
Sample These 45+ Content Tools to Create, Curate, and Measure
Published: 2016-08-02With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of 45-plus content creation solutions to help you create, curate, and measure. Continue reading
