It’s never too late to implement sound content tracking, measurement, and evaluation practices to prove the value of your content marketing program. The road to better content marketing measurement starts here. Continue reading
Search Results for: measurement and reporting
2018 Content Marketing Toolkit: Tips, Templates, and Checklists
Published: 2017-12-27Ready or not, the new year is on its way. Keep your content maturity on pace with innovation, and your efforts on track with your competition with this content marketing toolkit full of our best tips, checklists, and templates. Continue reading
The Smart (and Not-So-Smart) Ways to Use Vanity Metrics
Published: 2017-10-16Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals. Continue reading
Editorial Calendar Tools and Templates
Published: 2017-04-02The editorial calendar is one tool no content marketer should be without. Follow these guidelines to build one from scratch – or take your current editorial calendar to the next level.
15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement
Published: 2016-12-29Whether you are looking to start 2017 with a shiny new strategy or just wishing your existing initiatives could be more organized, efficient, or effective, our plug-and-play marketing plan tool set has something for everyone. Continue reading
Sample These 45+ Content Tools to Create, Curate, and Measure
Published: 2016-08-02With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of 45-plus content creation solutions to help you create, curate, and measure. Continue reading
How to Bring Art and Science to Managing a Content Calendar
Published: 2015-10-25Managing a content calendar goes beyond plugging in author names and dates. It’s about juggling priorities, coordinating people’s calendars, and trying to find opportunities for good messaging and lead generation. It’s art and science. Continue reading
New Virtual Event Will Focus Exclusively on Content Marketing Measurement
Published: 2015-05-22Content Marketing Institute announces acquisition of the Content Marketing Show CLEVELAND, May 21, 2015 /PRNewswire/ — Content Marketing Institute (CMI) announced today it will now produce one of the most popular content marketing events in the UK – the Content Marketing … Continue reading
Large-Scale Content Projects: A Closer Look at Roles and Measurement
Published: 2015-04-21Following up on her article on large-scale content project execution, Aubrae Wagner goes deeper on specific roles of each team member – from the project leader to the proofreader – as well as how KPIs and measurement contribute to success. Continue reading
A Single Version of Truth: One Key to Content Marketing Measurement Success
Published: 2014-10-17Do you know the big question that marketers want to be able answer? It’s how can a company measure the effectiveness of its content marketing. In the second episode of our B2B research roundtable series, marketing leaders talk about challenges of measurement, and offer one key solution for you to consider. Continue reading
