Listened to a fantastic presentation from my friend and CMI consultant Jason Falls last week on social media measurement. Much of what Jason reviewed is applicable to content marketing measurement and ROI, especially when communicating content creation and distribution to the C-Level. What the C-Level Wants to Know about Content…

Here's a 10-minute guide that spells out what a business practitioner needs to know to get content marketing efforts off to the right start.

Content marketing measurement can be an embarrassment of riches: So much data is available, that it can be easy to get overwhelmed when deciding what to focus on. So which metrics matter more than others? Here's a roundup of metrics all content marketers should keep an eye on if they want to know whether their content marketing is truly paying off.

An interview by Joe Pulizzi with Optimize author Lee Odden on the power of integrating search, social and content marketing. Lee answers some tough questions include how to measure and structure content initiatives, and what he favorite app is.