Looking for the best of CMI? Here is a sampling of some of the most popular content on the site.

What is Content Marketing?

Wondering what content marketing is all about? Get the answers here.

Getting Started

If you are diving into content marketing, this is the place to start.

A Blueprint to Jump-Start Your Content Marketing Strategy

New to content marketing, or looking for guidance on how to refocus your efforts? Get a walk-through of the basic steps.

The CMI Framework: 7 Building Blocks to Success

Learn about the seven critical components of a successful content marketing strategy.

The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer

The most effective content marketers have something in common: a documented content marketing strategy. Our complete guide will show you how to develop this key document for your organization.

Launch Your Own Content Marketing Program

Follow this series of easy-to-complete, practical exercises to establish a scalable content marketing program from the ground up.

Essential Content Marketing Templates

Templates are among the most-viewed resources CMI has to offer. These will help you manage your content marketing, social media, influencers, and more.

Checklists, Scorecards and Worksheets for Content Marketing Success

Make content marketing easier with 14 popular checklists that you can customize for your business needs.

Chief Content Officer Magazine

Our print publication is popular among the best and brightest marketing leaders. Check out CCO editor Clare McDermott’s list of CCO articles that every marketer should read.

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