White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


Tune LogoDeconstructing the Mobile Marketing Funnel
It is said that the more things change, the more they stay the same. Mobile marketing is still just marketing, with some shiny new toys. But there are some important differences you need to understand to be truly effective as a mobile marketer. This e-book will give you the tools to master and optimize every stage of the mobile marketing funnel — through discovery, conversion, engagement, and retention.

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Showpad_rgb_1000Stop Killing Your Content: 3 Reasons Your Content Is Falling Flat 
Marketers often focus on creating high-quality content without considering how it will be distributed and used. Case in point; while B2B companies spend more than $5.2B on content creation and distribution each year, 70% of that content goes unused by sales. Check out Showpad’s eBook on three inefficiencies to avoid – it’ll help you make sure the money you spend on content is worth it.

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EverString_Logo_VERTICAL_Blue_DkGrey_PMS319C-446C_030416The Three Core Impacts of Predictive Marketing 
No matter the industry, size of company, or maturity of business, the fundamental challenge of any marketing organization remains the same—how do we identify and capture the right audience and how can we effectively communicate to them? Check out EverString’s must-have ebook on the three core impacts of predictive marketing, and how to use data to activate the relationship between you and your addressable market.

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uberflip_logoThe Ultimate Guide to Content Experience  
The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience. If you want to improve your content’s performance, you can’t afford to ignore your content experience any longer.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


tm-logo-type-redThe 2016 Social Media Industry Index
Are you leading or lagging in your industry? Benchmark your brand against 130 different industries on Facebook, Twitter, LinkedIn, and Instagram to find out. Get your copy of TrackMaven’s Social Media Industry index to learn which social networks drive the greatest impact for your peers, and see industry-specific benchmarks for social media audience size, posting frequency, and engagement.

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ion_logoInteractive Infographic: 50 Ways to Engage 
Differentiate, engage, convert and get results with these 50 interactive content marketing techniques. If your objective is social sharing, lead generation, lead qualification or demand generation, these 50 tactics will measurably improve your results. Get the interactive infographic.

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marketo-marketing-automation-logoSolved Mysteries: Tracking Your Content Marketing ROI 
Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation. Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend.

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ion_logoInteractive Content Marketing Toolkit:  
Get the definitive step-by-step toolkit for engaging and generating higher quality leads using interactive content. 8 chapters cover needs assessment; evaluating the effort required versus the value received; defining your process; building your team or resource pool; measuring business impact; best practices and more. Get your toolkit now.

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