Drive Returns With Adaptive Content Promotion Paid content promotion offers unbeaten efficiencies, but it requires changes to conventional media buying practices. Ryan Skinner, a Senior Analyst at Forrester, presents his findings on how leading brands and agencies are reaping the rewards from paid content promotion, and identifies the three key activities that marketing leaders must master.
A Complete Guide to Creating Quality Content: 5 Ways to Create Content That Connects These days, simply creating content is not enough. You must deliver great content that connects and engages with your audience. Are you getting the most out of the content you work so hard to create? Download this eBook to learn how you can create quality content that impacts your audience with Atomic Reach.
Automation Demystified: A modern marketer’s guide to email automation We’ve all heard it – email automation is the best way to deliver personalized content at just the right moment, when people are more likely to open, click and buy. So why aren’t you doing it? Automation doesn’t have to feel complicated. Here’s how you can get started right away.
Only Human: The Emotional Logic of Business Decisions An increasing variety and volume of quantitative information surrounds today’s executive – but does this “hard information” impact business decisions more today than it has in the past? This study of over 720 top level executives indicates a strong “no;” Human emotion and subjective judgement still play a major role in business decisions across all industries and job functions.
Get Your Content Found Now Get Your Content Found Now, a Brandpoint HANDS-on Content Marketing Guide, shows you how to do just that for all your blog posts and web pages. ANYBODY can do SEO – here’s how.
Creating an Optimal User Experience for Global Website Visitors A multilingual website is your gateway to the global marketplace. But being truly multilingual isn’t just about translated content. It’s also about providing visitors with an authentic and transparent user experience. Here are a few best practices for companies that are building a global brand across multiple languages.
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