White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


tbk-logo-131x20“The Marketer’s Guide to the Learning Economy”
There’s a revolution occurring where content marketing meets education. In this report, co-authored by branding visionary and CMO Mark Addicks, you’ll discover 9 Ways Brands Can Win in the emerging $91B Learning Economy. Plus, learn from top experts how to design, produce and market content that truly educates and drives business.

View Here



ion_logoInteractive Infographic: 50 Ways to Engage 
Differentiate, engage, convert and get results with these 50 interactive content marketing techniques. If your objective is social sharing, lead generation, lead qualification or demand generation, these 50 tactics will measurably improve your results. Get the interactive infographic.

View Here


Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


ion_logoNEW eBook: Interactive Content Across the Buyer’s Journey  
Move beyond pass/fail content (chapter 1) with results-focused, early, middle and late-stage interactive content strategies and tactics (chapters 2-4). Accelerate buyers’ lead-to-revenue velocity. Get the eBook.

View Here



marketo-marketing-automation-logoSolved Mysteries: Tracking Your Content Marketing ROI 
Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation. Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend.

View Here