White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


Yesler-Color-StackedB2B Change Agent Handbook
B2B marketing is a daunting world where you need to anticipate the needs of your customers, master analytics and martech, and identify with sales, all while adopting the mindset of a publisher to become an expert at content marketing. Not sure where to start? We’ve got you covered with the B2B Change Agent Handbook.

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Showpad_rgb_1000Stop Killing Your Content: 3 Reasons Your Content Is Falling Flat 
Marketers often focus on creating high-quality content without considering how it will be distributed and used. Case in point; while B2B companies spend more than $5.2B on content creation and distribution each year, 70% of that content goes unused by sales. Check out Showpad’s eBook on three inefficiencies to avoid – it’ll help you make sure the money you spend on content is worth it.

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EverString_Logo_VERTICAL_Blue_DkGrey_PMS319C-446C_030416The Three Core Impacts of Predictive Marketing 
No matter the industry, size of company, or maturity of business, the fundamental challenge of any marketing organization remains the same—how do we identify and capture the right audience and how can we effectively communicate to them? Check out EverString’s must-have ebook on the three core impacts of predictive marketing, and how to use data to activate the relationship between you and your addressable market.

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uberflip_logoThe Ultimate Guide to Content Experience  
The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience. If you want to improve your content’s performance, you can’t afford to ignore your content experience any longer.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


marketo-marketing-automation-logoSolved Mysteries: Tracking Your Content Marketing ROI 
Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation. Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend.

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ion_logoInfographic: CMI Interactive Content Research Results 
The results are clear: interactive content works! And 75% of content marketers are planning to use more of it this year. Get the facts and figures behind the most engaging and effective content innovation. Get the interactive infographic and the complete CMI study.

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ion_logoInteractive Content Marketing Toolkit:  
Get the definitive step-by-step toolkit for engaging and generating higher quality leads using interactive content. 8 chapters cover needs assessment; evaluating the effort required versus the value received; defining your process; building your team or resource pool; measuring business impact; best practices and more. Get your toolkit now.

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