Only Human: The Emotional Logic of Business Decisions An increasing variety and volume of quantitative information surrounds today’s executive – but does this “hard information” impact business decisions more today than it has in the past? This study of over 720 top level executives indicates a strong “no;” Human emotion and subjective judgement still play a major role in business decisions across all industries and job functions.
Get Your Content Found Now The search engines just don’t magically find and index your content. You must take an active role in optimizing everything you post and publish, and present that information in formats that the “big four” (Google, Microsoft, Yandex and Yahoo) reward. Get Your Content Found Now, a Brandpoint HANDS-on Content Marketing Guide, shows you how to do just that for all your blog posts and web pages.
Marketing Planning Overview Templates: Have you started preparing for Q4 and, more importantly, the year ahead? Enterprise marketing program planning can be tough! That’s why we created a handy customizable PowerPoint deck with numerous planning templates to help you organize and streamline your projects and programs. Next time you need to present your quarterly or yearly plans – you’ll have everything you need at your fingertips!
Creating an Optimal User Experience for Global Website Visitors A multilingual website is your gateway to the global marketplace. But being truly multilingual isn’t just about translated content. It’s also about providing visitors with an authentic and transparent user experience. Here are a few best practices for companies that are building a global brand across multiple languages.
10 Common Webinar Mistakes and How to Avoid Them Today, simply giving a webinar isn’t enough. Companies must deliver great webinars that really stand out. Unfortunately, many webinars fall short of success. Almost always, it is because companies delivering webinars make one or more of 10 common webinar mistakes.
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