White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


lionbridge-logoThe Definitive Guide to Website Translation: 84% of global consumers are more likely to buy from a website in their own language. So to compete, you must provide content in several languages and for multiple locales. But managing the complexity of multilingual site content can be time-consuming and costly. Get this 138-page ebook for expert tips, best practices, and actionable advice to ensure the success of your website translation projects.

View Here



Highspot-brand-on-white_200Definitive Guide to Sales Content Performance: This report comprehensively covers the need for and deployment of Sales Content Performance analytics, including the 8 critical performance metrics. Each one of these reports answers an important business question. Together, they definitively measure how your content is performing and provide the closed-loop feedback to help you optimize sales effectiveness.

View Here



citrix_logoFrom Start to Finish: Preparing & Presenting Compelling Webinars: This brief by Matt Abrahams, author and communications expert, shares nine steps for how to prepare and present compelling webinars that your audience will follow with rapt attention.

View Here


Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


ion_logoInteractive Content Marketing:  Gain a better understanding of the impact interactive content has on your digital marketing endeavors. Learn why it has gained speed in the market and how you can use it to evoke meaningful digital dialogue. In addition to exploring different types of interactive content you can tap, see how incorporating experiences such as quizzes, eBooks, configurators, surveys, infographics and more can affect your bottom line in terms of engagement, conversion and other important marketing metrics.

View Here



citrix_logoMake Your Marketing Content Useful: In this brief, Nancy Duarte, award-winning author of the HBR Guide to Persuasive Presentations, Slide:ology and Resonate, shares how to create useful marketing content that your customers can’t wait to share.

View Here



CMI-tapinfluence_logoNoTagline_color-2005 Worksheets for Building Your Influencer Marketing Strategy: Developing a successful influencer marketing strategy takes careful thought and planning. Get started with a workbook that contains helpful worksheets and examples that will lead you through the process we use with our clients to build influencer marketing plans.

View Here