White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


WebDAM_Logo_ColorMore Engagement, Less Management:
The Marketer’s Guide to DAM

The content monster is out there, and it’s hungry. Learn the secret to taming the beast – and putting it on a healthy and sustainable diet. Find out how marketers are successfully using digital asset management to speed up content creation and distribution.

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centerline_digital_logo_09152016Agile Marketing Framework: How to Be Rapid and Responsive with Valuable Content
How do you kickstart content creation to keep up with your ever-changing audience? Using the fundamentals of an Agile Marketing Framework, you can create meaningful, valuable content and address changes as they come. Download this ebook to get started on making your own and learn from brands that are developing innovative solutions and opportunities for their audiences through agile marketing.

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Tune LogoDeconstructing the Mobile Marketing Funnel
It is said that the more things change, the more they stay the same. Mobile marketing is still just marketing, with some shiny new toys. But there are some important differences you need to understand to be truly effective as a mobile marketer. This e-book will give you the tools to master and optimize every stage of the mobile marketing funnel — through discovery, conversion, engagement, and retention.

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Showpad_rgb_1000Stop Killing Your Content: 3 Reasons Your Content Is Falling Flat 
Marketers often focus on creating high-quality content without considering how it will be distributed and used. Case in point; while B2B companies spend more than $5.2B on content creation and distribution each year, 70% of that content goes unused by sales. Check out Showpad’s eBook on three inefficiencies to avoid – it’ll help you make sure the money you spend on content is worth it.

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EverString_Logo_VERTICAL_Blue_DkGrey_PMS319C-446C_030416The Three Core Impacts of Predictive Marketing 
No matter the industry, size of company, or maturity of business, the fundamental challenge of any marketing organization remains the same—how do we identify and capture the right audience and how can we effectively communicate to them? Check out EverString’s must-have ebook on the three core impacts of predictive marketing, and how to use data to activate the relationship between you and your addressable market.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


tm-logo-type-redThe 2016 Social Media Industry Index
Are you leading or lagging in your industry? Benchmark your brand against 130 different industries on Facebook, Twitter, LinkedIn, and Instagram to find out. Get your copy of TrackMaven’s Social Media Industry index to learn which social networks drive the greatest impact for your peers, and see industry-specific benchmarks for social media audience size, posting frequency, and engagement.

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uberflip_logoThe Ultimate Guide to Content Creation  
We all know what it means to create content and why so many organizations have invested in content marketing. This eBook will provide you with an advanced understanding of content creation in the B2B space, as well as examine the key processes and tools that B2B organizations can use to overcome content creation challenges including ideation, content marketplaces, curation, and workflows.

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ion_logoInteractive Infographic: 50 Ways to Engage 
Differentiate, engage, convert and get results with these 50 interactive content marketing techniques. If your objective is social sharing, lead generation, lead qualification or demand generation, these 50 tactics will measurably improve your results. Get the interactive infographic.

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marketo-marketing-automation-logoSolved Mysteries: Tracking Your Content Marketing ROI 
Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation. Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend.

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ion_logoInteractive Content Marketing Toolkit:  
Get the definitive step-by-step toolkit for engaging and generating higher quality leads using interactive content. 8 chapters cover needs assessment; evaluating the effort required versus the value received; defining your process; building your team or resource pool; measuring business impact; best practices and more. Get your toolkit now.

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