A 5-Minute Guide to a Digital Multichannel Strategy Do you have a digital multichannel strategy to optimize customer and prospect engagement at every touchpoint? Are you using consistent, relevant messages across your channels? Are you optimizing for mobile delivery? Read this 5-minute guide to find out how a multichannel strategy helps marketers respond quickly to a changing marketplace and lower TCO across channels.
Change the Rules of the Game: Know How Your Content Will Perform Before You Write It The word is out, content marketing works. However, it is harder than ever to rise above the fray, and results increasingly matter. To succeed, you need to evolve and innovate. Predictive analytics, as seen other areas of marketing, is a game changer. Unique insights directly translate to big results. Learn how predictive analytics is applied to content marketing and how to take advantage of it.
Oracle Marketing Cloud Resource Series Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects’ needs.
Content that Fuels Growth: How to Create, Promote, and Utilize Your Content to Beat Your Growth Goals Content marketing is king and any company worth its salt is jumping on the content bandwagon. Why? Well, today’s buyers have changed. No longer is sales on the front lines of customer communication, it is now the marketer that owns the relationship.
You need a content marketing strategy that can fuel your demand generation campaigns and position you as a thought leader. Read this ebook and learn how.
Drive Returns With Adaptive Content Promotion Paid content promotion offers unbeaten efficiencies, but it requires changes to conventional media buying practices. Ryan Skinner, a Senior Analyst at Forrester, presents his findings on how leading brands and agencies are reaping the rewards from paid content promotion, and identifies the three key activities that marketing leaders must master.
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