White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


centerline_digital_logo_09152016Marketing Imitates Art: Using the Power of Storytelling for Your Brand
Research shows that stories are remembered up to 22 times better than facts alone. Yet the art of brand storytelling can be surprisingly challenging. Use this step-by-step guide to navigate the complicated terrain of brand storytelling with confidence!

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brightcove-logo-horizontal-grey-newThe Science of Social Video
With eight in ten consumers engaging with brands on social media, and three in four consumers linking social video viewing to purchasing decisions, we examine how brands can make the most of this opportunity. The Science of Social Video report examines how to turn social video views into value for your brand.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


logo-parsely-horizontalGetting There: How Brands, Publishers, and Agencies Use Content Analytics
Publishers, brands, and agencies are currently operating in a content-rich media ecosystem. All of this content (and the audiences that consume it) leaves behind a footprint that can be tracked in data.

This report is a comprehensive look at the state of accessing, understanding, and applying data to content strategy. Read it now to understand the maturity level of the marketplace when it comes to using analytics, and see if your team is ahead or behind the curve.

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CreateYourNextCustomerLogoContent Connects Research Report
In this annual report, UBM’s Create Your Next Customer and MarketingProfs unveil the content consumption habits of technology professionals to help marketers deliver the right message at the right time. Learn about the range of content formats that inform IT buyers and best practices to transform your assets into content that inspires a sale.

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