White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


OMC_logo_revOracle Marketing Cloud Resource Guides: NEW Resources include Powering Marketing Transformation and the Social and Mobile Marketing Data Report. Also available: Frictionless Guides for both B2B and B2C marketing, ensuring a smoother journey for your customer, and also the 2015 LookBook, showcasing the latest in digital marketing trends.

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IOI_logo2015_spotblackHow Content Marketing Hubs Enable Exceptional Customer Experiences: All marketing content and customer experiences start with business objectives. The right CMS can help your marketing team more effectively develop a marketing plan to meet those objectives, and then create and deliver all of the content needed to support the plan.

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Highspot-brand-on-white_200State of Sales Enablement Report: Results and analysis of the 2015 research study on Sales Enablement – Download the report to get key insights and activities that drive greater sales productivity, help you prioritize your efforts and provide focus heading into 2016.

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marketo-marketing-automation-logoSolved Mysteries: Tracking Your Content Marketing ROI Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation. Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


ion_logoGet Your Content Marketing Report Card:  Instantly compare your content marketing against benchmarks and see how your effectiveness stacks up. Get insights & ideas to improve your results.
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uberflip_logoHow to Increase Your Content’s Discoverability   In order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place?

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ion_logoInteractive Content Marketing for Lead Generation:  Three chapters on how and why to use interactive content to break through the lead-gen results ceiling. Learn how to use interactivity to generate, qualify and explicitly profile more leads.

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