White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


CMI-tapinfluence_logoNoTagline_color-2005 Worksheets for Building Your Influencer Marketing Strategy: Developing a successful influencer marketing strategy takes careful thought and planning. Get started with a workbook that contains helpful worksheets and examples that will lead you through the process we use with our clients to build influencer marketing plans.

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marketo-marketing-automation-logoThe Definitive Guide to Engaging Content Marketing: In this comprehensive, 110+ page guide, Marketo covers topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


Acrolinx-logo-jpgThe Global Content Impact Index: In January 2015, Acrolinx launched a research project to read and evaluate the world’s content. Using a proprietary linguistic analytics engine, our software reviewed 150,000 individual, public-facing web pages from 340 companies around the world. That represents 20 million sentences and over 160 million words. The results were surprising.

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NEWSCRED_WEB-WhiteThe Personalization Game: How to Use Content to Drive Marketing ROI –  In today’s always-on social, mobile, and global world, marketers find themselves scrambling to fuel their channels with quality content. But in an effort to scale, marketers often struggle with personalization.  We explain why modern marketers must start with data, and lay out the three ways to effectively measure the metrics that matter, create personalized content, and prove real ROI.

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