White Paper and eBook Library

Featured Content

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


CurataLogo-July2013The Ultimate Guide to Content Curation This 80+ page guide, featuring over 30 marketing experts, will teach you how to get started with content curation. This guide will show you why content curation is important, what content curation is and how you can put curation to work. In addition, find out why you are curating content, with a full-circle look at performance, measurement and optimization.

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PyxlLogoRGBImprove Health Outcomes with Digital Health Marketing: The most successful healthcare companies will focus their products or services on enhancing patient engagement and the doctor-patient relationship. Download this white paper to learn how to use digital marketing to sort through the healthcare ecosystem and make sure all the key players are working together in a way that is meaningful to patients and the industry as a whole.

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MarketoThe Definitive Guide to Engaging Content Marketing: In this comprehensive, 110+ page guide, Marketo covers topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.

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OMC_logo_revOracle Marketing Cloud Resource Series: Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects’ needs.

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netprospex_small_350x54Marketing Data: Vitamin D for your Content Marketing –  Do you struggle with attributing real business value to your content activity? Do your pieces fall short of truly engaging your buyer? Connecting the dots between content marketing and marketing data will help you solve each of those issues. With this insightful research from the Content Marketing Institute, you’ll learn how marketing data is the secret key to understanding your audience while picking up tips on specific metrics all content marketers should be tracking.

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ektronlogo_2014_MASTER-01A 5-Minute Guide to a Digital Multichannel Strategy: Do you have a digital multichannel strategy to optimize customer and prospect engagement at every touchpoint? Are you using consistent, relevant messages across your channels? Are you optimizing for mobile delivery? Read this 5-minute guide to find out how a multichannel strategy helps marketers respond quickly to a changing marketplace and lower TCO across channels.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.

Original CMI Content

Want an in-depth look into relevant content marketing topics? These original Content Marketing Institute eBooks are a great place to start.

DocumentedStrategy_Cover_revThe Essentials of a Documented Content Marketing Strategy, 36 Questions to Answer:  A key difference between an effective content marketers and those who are less effective is a documented content marketing strategy. Learn how to create one.

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100 Content Marketing Examples Ultimate eBook: That’s right: 100 examples. See how companies big and small from various locations and industries are producing creative, and successful content marketing campaigns.

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playbook coverContent Marketing Playbook: If you are searching for tactical inspiration, look no further than our newest version of the Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers.

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58 social media tips58 Social Media Tips for Content Marketing: Get ideas on how to use the most popular social media channels — and see how brands are having success.

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A Field Guide to the Four Types of Content Marketing Metrics: If you want to figure out what you need to measure, this is the guide for you.

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8 Content Production Tools to Help Marketers Transform into Publishing Machines: This guide takes a look at eight technologies you can use to manage your editorial process.

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How to Choose Technology that Drives Better Content Marketing Results: It can be challenging to figure out which technologies you really need to help with content marketing.

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The Ultimate Guide to Blogging: If blogging is part of your content marketing strategy, this handy guide will help you with everything from organizing your team to measuring success.

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