White Paper and eBook Library

Featured Content

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


SyncShow Current LogoWeb Strategy for Lead Generation: Growing your web presence through a new website is more than just putting together some HTML on a web domain.The purpose of this eBook is to help guide you through the digital marketing decision making process, avoid common pitfalls and build a solution that delivers the results you desire.

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Vidyard_Logo_HighResThe Modern Marketer’s Guide to Getting the Most Out of Video  You might be using video to tell better brand stories, but are you being strategic? Are you tracking performance with meaningful metrics? Are you following up with engaged viewers at the perfect moment? When you combine video data with your marketing automation platform, you not only collect valuable metrics revealing your prospects’ purchase intent, but the information becomes actionable.

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on24 logo10 Common Webinar Mistakes and How to Avoid Them  Today, simply giving a webinar isn’t enough. Companies must deliver great webinars that really stand out. Unfortunately, many webinars fall short of success. Almost always, it is because companies delivering webinars make one or more of 10 common webinar mistakes.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.

Original CMI Content

Want an in-depth look into relevant content marketing topics? These original Content Marketing Institute eBooks are a great place to start.

DocumentedStrategy_Cover_revThe Essentials of a Documented Content Marketing Strategy, 36 Questions to Answer:  A key difference between an effective content marketers and those who are less effective is a documented content marketing strategy. Learn how to create one.

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100 Content Marketing Examples Ultimate eBook: That’s right: 100 examples. See how companies big and small from various locations and industries are producing creative, and successful content marketing campaigns.

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playbook coverContent Marketing Playbook: If you are searching for tactical inspiration, look no further than our newest version of the Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers.

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58 social media tips58 Social Media Tips for Content Marketing: Get ideas on how to use the most popular social media channels — and see how brands are having success.

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A Field Guide to the Four Types of Content Marketing Metrics: If you want to figure out what you need to measure, this is the guide for you.

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8 Content Production Tools to Help Marketers Transform into Publishing Machines: This guide takes a look at eight technologies you can use to manage your editorial process.

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How to Choose Technology that Drives Better Content Marketing Results: It can be challenging to figure out which technologies you really need to help with content marketing.

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The Ultimate Guide to Blogging: If blogging is part of your content marketing strategy, this handy guide will help you with everything from organizing your team to measuring success.

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