White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


logo-parsely-horizontalGetting There: How Brands, Publishers, and Agencies Use Content Analytics
Publishers, brands, and agencies are currently operating in a content-rich media ecosystem. All of this content (and the audiences that consume it) leaves behind a footprint that can be tracked in data.

This report is a comprehensive look at the state of accessing, understanding, and applying data to content strategy. Read it now to understand the maturity level of the marketplace when it comes to using analytics, and see if your team is ahead or behind the curve.

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CreateYourNextCustomerLogoContent Connects Research Report
In this annual report, UBM’s Create Your Next Customer and MarketingProfs unveil the content consumption habits of technology professionals to help marketers deliver the right message at the right time. Learn about the range of content formats that inform IT buyers and best practices to transform your assets into content that inspires a sale.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


datalogics logoManage Your PDF Documents: Balancing Quality and Size
Whether you are trying to leverage IP that’s valuable to your organization, improve decision making, increase sales opportunities or simply manage a vast amount of digital documents, the Portable Document Format (PDF) is often the standard of choice. PDF delivers portable and consistent content and provides easy information access for users. However, there are challenges due to the wide variety and inconsistencies in both PDF authoring and consumption tools available. Learn more about how to achieve the right balance between quality and size.

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uberflip_logoThe Ultimate Guide to Content Distribution
This eBook aims to provide you with an advanced understanding of content distribution in the B2B space, as well as provide an inside look at the tactics and channels (including social, organic search, email, and paid programs) you need to be leveraging to effectively distribute your content.

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