Getting There: How Brands, Publishers, and Agencies Use Content Analytics
Publishers, brands, and agencies are currently operating in a content-rich media ecosystem. All of this content (and the audiences that consume it) leaves behind a footprint that can be tracked in data.
This report is a comprehensive look at the state of accessing, understanding, and applying data to content strategy. Read it now to understand the maturity level of the marketplace when it comes to using analytics, and see if your team is ahead or behind the curve.
Content Connects Research Report
In this annual report, UBM’s Create Your Next Customer and MarketingProfs unveil the content consumption habits of technology professionals to help marketers deliver the right message at the right time. Learn about the range of content formats that inform IT buyers and best practices to transform your assets into content that inspires a sale.