White Paper and eBook Library

Featured Content

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

ektronlogo_2014_MASTER-01A 5-Minute Guide to a Digital Multichannel Strategy Do you have a digital multichannel strategy to optimize customer and prospect engagement at every touchpoint? Are you using consistent, relevant messages across your channels? Are you optimizing for mobile delivery? Read this 5-minute guide to find out how a multichannel strategy helps marketers respond quickly to a changing marketplace and lower TCO across channels.

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inboundwriter_logoChange the Rules of the Game: Know How Your Content Will Perform Before You Write It The word is out, content marketing works. However, it is harder than ever to rise above the fray, and results increasingly matter. To succeed, you need to evolve and innovate. Predictive analytics, as seen other areas of marketing, is a game changer. Unique insights directly translate to big results. Learn how predictive analytics is applied to content marketing and how to take advantage of it.

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OMC_logo_revOracle Marketing Cloud Resource Series Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects’ needs.

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logoContent that Fuels Growth: How to Create, Promote, and Utilize Your Content to Beat Your Growth Goals  Content marketing is king and any company worth its salt is jumping on the content bandwagon. Why? Well, today’s buyers have changed. No longer is sales on the front lines of customer communication, it is now the marketer that owns the relationship.
You need a content marketing strategy that can fuel your demand generation campaigns and position you as a thought leader. Read this ebook and learn how.

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taboolaDrive Returns With Adaptive Content Promotion Paid content promotion offers unbeaten efficiencies, but it requires changes to conventional media buying practices. Ryan Skinner, a Senior Analyst at Forrester, presents his findings on how leading brands and agencies are reaping the rewards from paid content promotion, and identifies the three key activities that marketing leaders must master.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.

Original CMI Content

Want an in-depth look into relevant content marketing topics? These original Content Marketing Institute eBooks are a great place to start.

DocumentedStrategy_Cover_revThe Essentials of a Documented Content Marketing Strategy, 36 Questions to Answer:  A key difference between an effective content marketers and those who are less effective is a documented content marketing strategy. Learn how to create one.

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100 Content Marketing Examples Ultimate eBook: That’s right: 100 examples. See how companies big and small from various locations and industries are producing creative, and successful content marketing campaigns.

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playbook coverContent Marketing Playbook: If you are searching for tactical inspiration, look no further than our newest version of the Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers.

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58 social media tips58 Social Media Tips for Content Marketing: Get ideas on how to use the most popular social media channels — and see how brands are having success.

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A Field Guide to the Four Types of Content Marketing Metrics: If you want to figure out what you need to measure, this is the guide for you.

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8 Content Production Tools to Help Marketers Transform into Publishing Machines: This guide takes a look at eight technologies you can use to manage your editorial process.

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How to Choose Technology that Drives Better Content Marketing Results: It can be challenging to figure out which technologies you really need to help with content marketing.

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The Ultimate Guide to Blogging: If blogging is part of your content marketing strategy, this handy guide will help you with everything from organizing your team to measuring success.

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