White Paper and eBook Library

Featured Content

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


Logo_stacked_125x125The New Brand Landscape: How consumer education creates clear competitive advantages. Industry research proves that consumer education can generate a much higher ROI than traditional ad-based marketing alone. Download our whitepaper on how to control messaging, improve brand perception, and design the consumer’s learning experience.

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CMI-tapinfluence_logoNoTagline_color-200The Field Guide to Collaborative Content Marketing for Brands: Collaborative Content, now more than ever, is the currency exchange in our social world and it’s being used by brands and consumers alike to tell the story of who they are. Download your free guide and start creating content that works!

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RTD_logoDeveloping a Custom Curation Strategy that Works: Trying to figure out the best way to include curation as part of your overall content marketing strategy? This 33-page ebook uses practical, real-world examples to illustrate how to add value when curating content and gives advice for building your own custom curation strategy for your blog or website.

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springcm_cmyk5 Ways to Streamline Content Marketing: Generating marketing content is a whole lot of work with dozens of moving pieces and a ton of complexity. Read our best practice guide: 5 ways to streamline content marketing—and save your sanity.

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O_Eloqua_Logo_rgb_175wMarketing Automation Series: With marketing automation, you can easily manage the targeting, timing, and content of your outbound marketing messages in response to prospects’ actions and behaviors. Marketing automation systems are not a passing fad; they are providing measurable and impressive ROI across the enterprise. Download 4 guides that can help with all things marketing automation, from selling the benefits of an automation system to your leadership to ensuring a smooth implementation.

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cloudwords-logo-1024x355Content Operations on a Global Scale: In this eBook, Cloudwords shares specific ways to improve global content delivery and better align it with your go-to-market strategy. The new-found efficiencies and greater global marketing impact will help you drive more growth and customer engagement in all the markets you serve.

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Marketo5 Ways to Encourage Customers to Share your Content: What should you do when your best customers aren’t listening anymore? Stop talking and let your customers do the talking instead. Download 5 Ways to Encourage Customers to Share Your Content to learn ways to engage and motivate your existing brand fans, and create new ones in the process.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.

Original CMI Content

Want an in-depth look into relevant content marketing topics? These original Content Marketing Institute eBooks are a great place to start.

DocumentedStrategy_Cover_revThe Essentials of a Documented Content Marketing Strategy, 36 Questions to Answer:  A key difference between an effective content marketers and those who are less effective is a documented content marketing strategy. Learn how to create one.

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100 Content Marketing Examples Ultimate eBook: That’s right: 100 examples. See how companies big and small from various locations and industries are producing creative, and successful content marketing campaigns.

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playbook coverContent Marketing Playbook: If you are searching for tactical inspiration, look no further than our newest version of the Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers.

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58 social media tips58 Social Media Tips for Content Marketing: Get ideas on how to use the most popular social media channels — and see how brands are having success.

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A Field Guide to the Four Types of Content Marketing Metrics: If you want to figure out what you need to measure, this is the guide for you.

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8 Content Production Tools to Help Marketers Transform into Publishing Machines: This guide takes a look at eight technologies you can use to manage your editorial process.

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How to Choose Technology that Drives Better Content Marketing Results: It can be challenging to figure out which technologies you really need to help with content marketing.

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The Ultimate Guide to Blogging: If blogging is part of your content marketing strategy, this handy guide will help you with everything from organizing your team to measuring success.

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