The Personalization Game: How to Use Content to Drive Marketing ROI – In today’s always-on social, mobile, and global world, marketers find themselves scrambling to fuel their channels with quality content. But in an effort to scale, marketers often struggle with personalization. We explain why modern marketers must start with data, and lay out the three ways to effectively measure the metrics that matter, create personalized content, and prove real ROI.
Oracle Marketing Cloud Grande Guide Resource Series: Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects’ needs.
The Video Marketing Handbook The 100+ page Video Marketing Handbook gives you everything you need to build a video marketing strategy. From video production through to optimizing and tracking your video’s performance, it’s packed with inspiring examples and proven best practices from the experts.
Next Generation Healthcare Marketing: Reach and engage your different audience groups while ensuring compliance with HIPAA and FDA regulations — whether that’s patients, healthcare providers, insurance companies or the general public. Download this free white paper for an inside look at how the healthcare industry is making waves in the digital realm.
Ebook: Close the Conversion Gap with Great Content Today, many companies exhaust valuable resources by creating content that either doesn’t get used or fails to convince a prospect to learn more about your company’s solutions. This quick reference guide identifies three common root causes of the campaign content problem and three strategies for resolving it. You’ll learn short-term strategies that can help increase campaign effectiveness. And you’ll see how small investments in content development can result in more leads, higher conversion rates, and increased revenue.
The Definitive Guide to Engaging Content Marketing: In this comprehensive, 110+ page guide, Marketo covers topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.
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