B2B Change Agent Handbook
B2B marketing is a daunting world where you need to anticipate the needs of your customers, master analytics and martech, and identify with sales, all while adopting the mindset of a publisher to become an expert at content marketing. Not sure where to start? We’ve got you covered with the B2B Change Agent Handbook.
Stop Killing Your Content: 3 Reasons Your Content Is Falling Flat
Marketers often focus on creating high-quality content without considering how it will be distributed and used. Case in point; while B2B companies spend more than $5.2B on content creation and distribution each year, 70% of that content goes unused by sales. Check out Showpad’s eBook on three inefficiencies to avoid – it’ll help you make sure the money you spend on content is worth it.
The Three Core Impacts of Predictive Marketing
No matter the industry, size of company, or maturity of business, the fundamental challenge of any marketing organization remains the same—how do we identify and capture the right audience and how can we effectively communicate to them? Check out EverString’s must-have ebook on the three core impacts of predictive marketing, and how to use data to activate the relationship between you and your addressable market.
The Ultimate Guide to Content Experience
The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience. If you want to improve your content’s performance, you can’t afford to ignore your content experience any longer.