The Ultimate Guide to Content Curation This 80+ page guide, featuring over 30 marketing experts, will teach you how to get started with content curation. This guide will show you why content curation is important, what content curation is and how you can put curation to work. In addition, find out why you are curating content, with a full-circle look at performance, measurement and optimization.
Improve Health Outcomes with Digital Health Marketing: The most successful healthcare companies will focus their products or services on enhancing patient engagement and the doctor-patient relationship. Download this white paper to learn how to use digital marketing to sort through the healthcare ecosystem and make sure all the key players are working together in a way that is meaningful to patients and the industry as a whole.
The Definitive Guide to Engaging Content Marketing: In this comprehensive, 110+ page guide, Marketo covers topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.
Oracle Marketing Cloud Resource Series: Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects’ needs.
Marketing Data: Vitamin D for your Content Marketing – Do you struggle with attributing real business value to your content activity? Do your pieces fall short of truly engaging your buyer? Connecting the dots between content marketing and marketing data will help you solve each of those issues. With this insightful research from the Content Marketing Institute, you’ll learn how marketing data is the secret key to understanding your audience while picking up tips on specific metrics all content marketers should be tracking.
A 5-Minute Guide to a Digital Multichannel Strategy: Do you have a digital multichannel strategy to optimize customer and prospect engagement at every touchpoint? Are you using consistent, relevant messages across your channels? Are you optimizing for mobile delivery? Read this 5-minute guide to find out how a multichannel strategy helps marketers respond quickly to a changing marketplace and lower TCO across channels.
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