White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


uberflip_logoThe Ultimate Guide to Content Experience   The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience. If you want to improve your content’s performance, you can’t afford to ignore your content experience any longer.

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googlelogo_color_112x36dpMicro-Moments: Your Guide to Winning the Shift to Mobile Today’s mobile reality has set a new (and high!) bar for the content and experiences marketers must deliver. Learn what characterizes intent-driven ‘micro-moment’ behavior and obtain best practices for the messages, content and experiences to deliver for the moment.

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marketo-marketing-automation-logoSolved Mysteries: Tracking Your Content Marketing ROI Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation. Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


ion_logoInteractive Infographic: 50 Ways to Engage  Differentiate, engage, convert and get results with these 50 interactive content marketing techniques. If your objective is social sharing, lead generation, lead qualification or demand generation, these 50 tactics will measurably improve your results. Get the interactive infographic.
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ion_logoInteractive Content Marketing Toolkit:  Get the definitive step-by-step toolkit for engaging and generating higher quality leads using interactive content. 8 chapters cover needs assessment; evaluating the effort required versus the value received; defining your process; building your team or resource pool; measuring business impact; best practices and more. Get your toolkit now.

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