The Ultimate Guide to Content Experience The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience. If you want to improve your content’s performance, you can’t afford to ignore your content experience any longer.
Micro-Moments: Your Guide to Winning the Shift to Mobile Today’s mobile reality has set a new (and high!) bar for the content and experiences marketers must deliver. Learn what characterizes intent-driven ‘micro-moment’ behavior and obtain best practices for the messages, content and experiences to deliver for the moment.
Solved Mysteries: Tracking Your Content Marketing ROI Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation. Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend.