White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


pressly-logo-blackThe Starter’s Guide to Sales Enablement
This eBook dives into how you can align sales and marketing by building conversion-focused content today. Each department has entirely different objectives, workflows, and methods of measuring performance. But these departments also share the same essential need: Both require the right content, at the right time, in order to do their jobs.

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uberflip_logoThe Ultimate Guide to Content Distribution
This eBook aims to provide you with an advanced understanding of content distribution in the B2B space, as well as provide an inside look at the tactics and channels (including social, organic search, email, and paid programs) you need to be leveraging to effectively distribute your content.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


msp-c-logotaglineThe Alchemy of Content Intelligence
Are your content KPIs actually transforming your business or are your insights just scratching the surface? Rob Silas, Director of Insight and Analytics at MSP-C, provides a framework for transforming the unstructured data of content creation into Content Intelligence. In this eBook, learn how to more effectively use measurement as a catalyst for content strategy.

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tbk-logo-131x20The Marketer’s Guide to the Learning Economy
There’s a revolution occurring where content marketing meets education. In this report, co-authored by branding visionary and CMO Mark Addicks, you’ll discover 9 Ways Brands Can Win in the emerging $91B Learning Economy. Plus, learn from top experts how to design, produce and market content that truly educates and drives business.

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