White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


citrix_logoHow To Turn One Idea into Multiple Marketing Assets: In this brief, Gihan Perera, Internet coach and author of Fast, Flat and Free, explains how to turn one piece of content into multiple marketing opportunities to suit different audiences, learning styles and technology.

View Here



CMI-tapinfluence_logoNoTagline_color-2005 Worksheets for Building Your Influencer Marketing Strategy: Developing a successful influencer marketing strategy takes careful thought and planning. Get started with a workbook that contains helpful worksheets and examples that will lead you through the process we use with our clients to build influencer marketing plans.

View Here


Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


citrix_logoBuild Your Content Marketing Hub: Want a steady stream of qualified leads? Try building a content marketing hub. This DemandGen report explores how you can leverage webinars to generate a large and loyal following.

View Here



enveritasContent Strategy: A Blueprint for Success  It is critical for your company to be part of the conversations your target market is having with accurate content that motivates profitable action. The new paradigm requires that brands deploy strategies that address audiences’ need for relevant content across platforms throughout the purchasing process. It can seem like a daunting task to create, manage, market and distribute such large volumes of content, but it can be accomplished with the right content strategy.

View Here