White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


Highspot-brand-on-white_200Definitive Guide to Sales Content Performance: This report comprehensively covers the need for and deployment of Sales Content Performance analytics, including the 8 critical performance metrics. Each one of these reports answers an important business question. Together, they definitively measure how your content is performing and provide the closed-loop feedback to help you optimize sales effectiveness.

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citrix_logoHow To Turn One Idea into Multiple Marketing Assets: In this brief, Gihan Perera, Internet coach and author of Fast, Flat and Free, explains how to turn one piece of content into multiple marketing opportunities to suit different audiences, learning styles and technology.

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CMI-tapinfluence_logoNoTagline_color-2005 Worksheets for Building Your Influencer Marketing Strategy: Developing a successful influencer marketing strategy takes careful thought and planning. Get started with a workbook that contains helpful worksheets and examples that will lead you through the process we use with our clients to build influencer marketing plans.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


ion_logoInteractive Content Marketing:  Gain a better understanding of the impact interactive content has on your digital marketing endeavors. Learn why it has gained speed in the market and how you can use it to evoke meaningful digital dialogue. In addition to exploring different types of interactive content you can tap, see how incorporating experiences such as quizzes, eBooks, configurators, surveys, infographics and more can affect your bottom line in terms of engagement, conversion and other important marketing metrics.

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citrix_logoBuild Your Content Marketing Hub: Want a steady stream of qualified leads? Try building a content marketing hub. This DemandGen report explores how you can leverage webinars to generate a large and loyal following.

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