PDF and Beyond: The Content “Quality” vs. “Quantity” Balance
Content Marketers often struggle with having the pressure to produce large volumes of content while ensuring that each piece of content is both relevant and valuable to its end users. Whether you are trying to leverage IP that’s valuable to your organization, improve decision making, increase sales opportunities or simply manage a vast amount of digital documents, the Portable Document Format (PDF) is often the standard of choice. PDF delivers portable and consistent content and provides easy information access for users. However, there are challenges due to the wide variety and inconsistencies in both PDF authoring and consumption tools available. This white paper takes a deeper dive into these content challenges.
Getting There: How Brands, Publishers, and Agencies Use Content Analytics
Publishers, brands, and agencies are currently operating in a content-rich media ecosystem. All of this content (and the audiences that consume it) leaves behind a footprint that can be tracked in data.
This report is a comprehensive look at the state of accessing, understanding, and applying data to content strategy. Read it now to understand the maturity level of the marketplace when it comes to using analytics, and see if your team is ahead or behind the curve.