The Definitive Guide to Engaging Content Marketing: In this comprehensive, 110+ page guide, Marketo covers topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.
The Global Content Impact Index: In January 2015, Acrolinx launched a research project to read and evaluate the world’s content. Using a proprietary linguistic analytics engine, our software reviewed 150,000 individual, public-facing web pages from 340 companies around the world. That represents 20 million sentences and over 160 million words. The results were surprising.
The Personalization Game: How to Use Content to Drive Marketing ROI – In today’s always-on social, mobile, and global world, marketers find themselves scrambling to fuel their channels with quality content. But in an effort to scale, marketers often struggle with personalization. We explain why modern marketers must start with data, and lay out the three ways to effectively measure the metrics that matter, create personalized content, and prove real ROI.