White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


CMD_Solo_Logo_7472_rev7 Content Strategy Tips to Rule the Summer 
Good content strategy should be everything that summer is: productive, fun and packed with friends. Our handy checklist will ensure your content gets its moment in the sun by helping you hone your story, fine-tune your media mix and harness your analytics. How many items on the list have you addressed?

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uberflip_logoThe Ultimate Guide to Content Experience   The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience. If you want to improve your content’s performance, you can’t afford to ignore your content experience any longer.

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googlelogo_color_112x36dpMicro-Moments: Your Guide to Winning the Shift to Mobile Today’s mobile reality has set a new (and high!) bar for the content and experiences marketers must deliver. Learn what characterizes intent-driven ‘micro-moment’ behavior and obtain best practices for the messages, content and experiences to deliver for the moment.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


marketo-marketing-automation-logoSolved Mysteries: Tracking Your Content Marketing ROI Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation. Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend.

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ion_logoInfographic: CMI Interactive Content Research Results  The results are clear: interactive content works! And 75% of content marketers are planning to use more of it this year. Get the facts and figures behind the most engaging and effective content innovation. Get the interactive infographic and the complete CMI study.

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ion_logoInteractive Content Marketing Toolkit:  Get the definitive step-by-step toolkit for engaging and generating higher quality leads using interactive content. 8 chapters cover needs assessment; evaluating the effort required versus the value received; defining your process; building your team or resource pool; measuring business impact; best practices and more. Get your toolkit now.

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