White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


marketo-marketing-automation-logoThe Definitive Guide to Engaging Content Marketing: In this comprehensive, 110+ page guide, Marketo covers topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.

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Acrolinx-logo-jpgThe Global Content Impact Index: In January 2015, Acrolinx launched a research project to read and evaluate the world’s content. Using a proprietary linguistic analytics engine, our software reviewed 150,000 individual, public-facing web pages from 340 companies around the world. That represents 20 million sentences and over 160 million words. The results were surprising.

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NEWSCRED_WEB-WhiteThe Personalization Game: How to Use Content to Drive Marketing ROI –  In today’s always-on social, mobile, and global world, marketers find themselves scrambling to fuel their channels with quality content. But in an effort to scale, marketers often struggle with personalization.  We explain why modern marketers must start with data, and lay out the three ways to effectively measure the metrics that matter, create personalized content, and prove real ROI.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


OMC_logo_revOracle Marketing Cloud Grande Guide Resource Series: Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects’ needs.

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Vidyard_Logo_HighResThe Video Marketing Handbook The 100+ page Video Marketing Handbook gives you everything you need to build a video marketing strategy. From video production through to optimizing and tracking your video’s performance, it’s packed with inspiring examples and proven best practices from the experts.

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cvi-2014 logo-updated-regEbook: Close the Conversion Gap with Great Content Today, many companies exhaust valuable resources by creating content that either doesn’t get used or fails to convince a prospect to learn more about your company’s solutions. This quick reference guide identifies three common root causes of the campaign content problem and three strategies for resolving it. You’ll learn short-term strategies that can help increase campaign effectiveness. And you’ll see how small investments in content development can result in more leads, higher conversion rates, and increased revenue.

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