Deconstructing the Mobile Marketing Funnel
It is said that the more things change, the more they stay the same. Mobile marketing is still just marketing, with some shiny new toys. But there are some important differences you need to understand to be truly effective as a mobile marketer. This e-book will give you the tools to master and optimize every stage of the mobile marketing funnel — through discovery, conversion, engagement, and retention.
Stop Killing Your Content: 3 Reasons Your Content Is Falling Flat
Marketers often focus on creating high-quality content without considering how it will be distributed and used. Case in point; while B2B companies spend more than $5.2B on content creation and distribution each year, 70% of that content goes unused by sales. Check out Showpad’s eBook on three inefficiencies to avoid – it’ll help you make sure the money you spend on content is worth it.
The Three Core Impacts of Predictive Marketing
No matter the industry, size of company, or maturity of business, the fundamental challenge of any marketing organization remains the same—how do we identify and capture the right audience and how can we effectively communicate to them? Check out EverString’s must-have ebook on the three core impacts of predictive marketing, and how to use data to activate the relationship between you and your addressable market.
The Ultimate Guide to Content Experience
The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience. If you want to improve your content’s performance, you can’t afford to ignore your content experience any longer.