Featured Content
How to Build an Inbound Website
Learn how to extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors, leads and conversions.
Linking Inbound Marketing to Sales Results
Yes, inbound marketing CAN be measured, and yes, it CAN be linked to sales. This Deep Dive explores how inbound marketing drives results for Top Performers and how it can work for you.
Online Presentations For Dummies
Content comes in many forms. For marketing and training programs, you’ve used video, slides, blog posts, eBooks, Flash animations, and everything in between. They all have strengths, and a place in your content marketing programs. Now, there’s a new tactic that is as engaging as video, informative as slideshows, exciting as animations, and substantial as eBooks: The Online Presentation. And now, you can learn everything you need to know about online presentations in one book: Online Presentations for Dummies®.
WebinarReady: A Step-By-Step Guide to Hosting Successful Webinars
WebinarReady™, co-sponsored by Citrix GoToWebinar, is a step-by-step guide for producing, delivering and hosting successful demand generation webinars. The guide which includes many helpful checklists, lays out what needs to be done before, during and after the webinar to create positive and predictable commercial outcomes that will also delight your audiences.
Defining the Modern Marketer: From Real to Ideal
We’ve all heard the term ‘modern marketer’ one or two times (maybe more) by now but what exactly does this mean and why is it important? According to this report by BtoB Research, a modern marketer is a savvy professional that is artfully blending measurement with creativity to outpace their competition. Download this research report to learn more.
Today’s B2B marketers are under constant pressure to create a steady stream of worthwhile and relevant content. Sitting down to map out a content marketing strategy can greatly benefit you in the long run. Download the Content Creation Guide to get access to six templates that will contribute directly to the success of your content marketing efforts.
Creating Content that Sells, A Guide to Content Marketing for Demand Generation
This practical guide shows you how to create powerful mix of content and social media that generates demand and effectively engages the right prospects. You’ll learn how to map out your own buying stages and determine which content to best associate with those stages, plus learn the essentials of content marketing and content optimization.
Content Marketing: Don’t Sweat it, Automate it
Learn the tactics to manage the real “work” of content marketing by automating the concept to completion processes. Eliminate email as a collaboration tool. Stop managing by spreadsheets. Get the tips and strategies to save time and aggravation.
ON24 Annual Webinar Benchmark Report
As the global leader in webcasting solutions, ON24 supports over 25,000 webinars a year, giving us a unique view of what makes a successful event. Download our annual benchmark report and get insight into the webinar results of hundreds companies from all industries.
Target is one of the world’s largest retailers with an enormous eCommerce website. So when they needed to transition tens of thousands of products onto a new platform, they discovered it would take their internal team nine months!
Find out how Servio turned that challenge into a 12 week project using handcrafted product descriptions and very smart technology.
How Webinars Can Save You Time, Money and Carbon Emissions
There’s more than meets the eye when it comes to the value that webinars and remote collaboration tools can provide. In this unique guide, you’ll find an enterprise-wide view of strategic uses for a wide range of webinar solutions, as well as targeted advice to help your organization realize their potential for creating more efficient, effective business operations.
How to Choose Technology that Drives Better Content Marketing Results
This unique guide helps B2B marketers at mid- and large-sized firms approach their content technology decisions in a streamlined and strategic way. Clearly outlined processes, key considerations, and targeted advice from industry experts will help your organization select the right tools to enhance your content’s impact at every stage of the buying and sales cycles.
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.
Original CMI Content
Ultimate eBook: That’s right: 100 examples. See how companies big and small from various locations and industries are producing creative, and successful content marketing campaigns.
Content Marketing Playbook.: So, what kind of content can you create? Learn about 42 tactics — with at least one example for each.
58 Social Media Tips for Content Marketing: Get ideas on how to use the most popular social media channels — and see how brands are having success.
A Field Guide to the Four Types of Content Marketing Metrics: If you want to figure out what you need to measure, this is the guide for you.
8 Content Production Tools to Help Marketers Transform into Publishing Machines: This guide takes a look at eight technologies you can use to manage your editorial process.
How to Choose Technology that Drives Better Content Marketing Results: It can be challenging to figure out which technologies you really need to help with content marketing.
The Ultimate Guide to Blogging: If blogging is part of your content marketing strategy, this handy guide will help you with everything from organizing your team to measuring success.