The Video Marketing Handbook The 100+ page Video Marketing Handbook gives you everything you need to build a video marketing strategy. From video production through to optimizing and tracking your video’s performance, it’s packed with inspiring examples and proven best practices from the experts.
Next Generation Healthcare Marketing: Reach and engage your different audience groups while ensuring compliance with HIPAA and FDA regulations — whether that’s patients, healthcare providers, insurance companies or the general public. Download this free white paper for an inside look at how the healthcare industry is making waves in the digital realm.
Ebook: Close the Conversion Gap with Great Content Today, many companies exhaust valuable resources by creating content that either doesn’t get used or fails to convince a prospect to learn more about your company’s solutions. This quick reference guide identifies three common root causes of the campaign content problem and three strategies for resolving it. You’ll learn short-term strategies that can help increase campaign effectiveness. And you’ll see how small investments in content development can result in more leads, higher conversion rates, and increased revenue.
The Definitive Guide to Engaging Content Marketing: In this comprehensive, 110+ page guide, Marketo covers topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.
Oracle Marketing Cloud Resource Series: Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects’ needs.
Marketing Data: Vitamin D for your Content Marketing – Do you struggle with attributing real business value to your content activity? Do your pieces fall short of truly engaging your buyer? Connecting the dots between content marketing and marketing data will help you solve each of those issues. With this insightful research from the Content Marketing Institute, you’ll learn how marketing data is the secret key to understanding your audience while picking up tips on specific metrics all content marketers should be tracking.
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