Oracle Marketing Cloud Resource Guides: NEW Resources include Powering Marketing Transformation and the Social and Mobile Marketing Data Report. Also available: Frictionless Guides for both B2B and B2C marketing, ensuring a smoother journey for your customer, and also the 2015 LookBook, showcasing the latest in digital marketing trends.
How Content Marketing Hubs Enable Exceptional Customer Experiences: All marketing content and customer experiences start with business objectives. The right CMS can help your marketing team more effectively develop a marketing plan to meet those objectives, and then create and deliver all of the content needed to support the plan.
State of Sales Enablement Report: Results and analysis of the 2015 research study on Sales Enablement – Download the report to get key insights and activities that drive greater sales productivity, help you prioritize your efforts and provide focus heading into 2016.
Solved Mysteries: Tracking Your Content Marketing ROI Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation. Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend.