White Paper and eBook Library

Featured Content

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


SDL_logo_2014-015 Strategies for Adapting Your Marketing Content for International Use 70% of internet users are not native English speakers, and 75% of the world’s economy is outside the USA. Are you getting the most leverage — globally — from the marketing content you work so hard to create and promote? Download this eBook to learn how to become a global marketing guru and win the hearts and minds of your international customers.

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gyro_logoOnly Human: The Emotional Logic of Business Decisions  An increasing variety and volume of quantitative information surrounds today’s executive – but does this “hard information” impact business decisions more today than it has in the past? This study of over 720 top level executives indicates a strong “no;” Human emotion and subjective judgement still play a major role in business decisions across all industries and job functions.

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MarketoMarketing Planning Overview Templates: Have you started preparing for Q4 and, more importantly, the year ahead? Enterprise marketing program planning can be tough! That’s why we created a handy customizable PowerPoint deck with numerous planning templates to help you organize and streamline your projects and programs. Next time you need to present your quarterly or yearly plans – you’ll have everything you need at your fingertips!

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Logo - SmartlingCreating an Optimal User Experience for Global Website Visitors A multilingual website is your gateway to the global marketplace. But being truly multilingual isn’t just about translated content. It’s also about providing visitors with an authentic and transparent user experience. Here are a few best practices for companies that are building a global brand across multiple languages.

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on24 logo10 Common Webinar Mistakes and How to Avoid Them  Today, simply giving a webinar isn’t enough. Companies must deliver great webinars that really stand out. Unfortunately, many webinars fall short of success. Almost always, it is because companies delivering webinars make one or more of 10 common webinar mistakes.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.

Original CMI Content

Want an in-depth look into relevant content marketing topics? These original Content Marketing Institute eBooks are a great place to start.

DocumentedStrategy_Cover_revThe Essentials of a Documented Content Marketing Strategy, 36 Questions to Answer:  A key difference between an effective content marketers and those who are less effective is a documented content marketing strategy. Learn how to create one.

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100 Content Marketing Examples Ultimate eBook: That’s right: 100 examples. See how companies big and small from various locations and industries are producing creative, and successful content marketing campaigns.

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playbook coverContent Marketing Playbook: If you are searching for tactical inspiration, look no further than our newest version of the Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers.

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58 social media tips58 Social Media Tips for Content Marketing: Get ideas on how to use the most popular social media channels — and see how brands are having success.

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A Field Guide to the Four Types of Content Marketing Metrics: If you want to figure out what you need to measure, this is the guide for you.

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8 Content Production Tools to Help Marketers Transform into Publishing Machines: This guide takes a look at eight technologies you can use to manage your editorial process.

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How to Choose Technology that Drives Better Content Marketing Results: It can be challenging to figure out which technologies you really need to help with content marketing.

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The Ultimate Guide to Blogging: If blogging is part of your content marketing strategy, this handy guide will help you with everything from organizing your team to measuring success.

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