White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


Canto_RGB-Color_without taglineOvercome 5 Content Marketing Challenges with Digital Asset Management: The moment you can’t find the right file you need…content production stalls. Digital teams and content marketers are busy! And your organization needs to have quick access to all of your latest brand assets – think logo files, imagery, videos and other visual content – to speed digital workflows and reduce the chance of errors.

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CMI-tapinfluence_logoNoTagline_color-2005 Worksheets for Building Your Influencer Marketing Strategy: Developing a successful influencer marketing strategy takes careful thought and planning. Get started with a workbook that contains helpful worksheets and examples that will lead you through the process we use with our clients to build influencer marketing plans.

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marketo-marketing-automation-logoThe Definitive Guide to Engaging Content Marketing: In this comprehensive, 110+ page guide, Marketo covers topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


enveritasContent Strategy: A Blueprint for Success  It is critical for your company to be part of the conversations your target market is having with accurate content that motivates profitable action. The new paradigm requires that brands deploy strategies that address audiences’ need for relevant content across platforms throughout the purchasing process. It can seem like a daunting task to create, manage, market and distribute such large volumes of content, but it can be accomplished with the right content strategy.

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uberflip_logoHow to 10x Your Content Marketing Team’s Productivity With the demands on today’s marketers continually increasing, it’s crucial to have processes in place that allow your marketing team to work smarter, not harder. After all, we’re only human, and unlike machines, humans can’t be scaled; they can only stretch. Fortunately, there are ways to increase your marketing output without stretching your team members too thin.

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Acrolinx-logo-jpgThe Global Content Impact Index: In January 2015, Acrolinx launched a research project to read and evaluate the world’s content. Using a proprietary linguistic analytics engine, our software reviewed 150,000 individual, public-facing web pages from 340 companies around the world. That represents 20 million sentences and over 160 million words. The results were surprising.

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