By Manya Chylinski published July 31, 2012

Content that Will Get Consumers to Follow You Around the World and Back

The sheer volume of travel-related content available online can create challenges, both for consumers and for marketers. How do you make your content stand out from all the rest as a trusted resource? Check out these travel content examples. Continue reading

By Andreea Ayers published July 27, 2012

9 Pinterest Board Ideas for Content Marketers

Haven’t jumped on the Pinterest bandwagon yet, because you don’t think you have anything pin-worthy on your blog or website? Try out these 9 ideas for creating valuable content for your customers on Pinterest — and see what sticks! Continue reading

By Sandra Zoratti published July 16, 2012

How Content Marketing Took a Powerful, Vertical Leap to Help Utility Customers

Still not completely sold on the power of content? Check out this case study that illustrates how the largest utility company in the United States took a powerful vertical leap with content marketing to help its customers and, ultimately, itself. Continue reading

By Alan Xu published July 11, 2012

Proof of the Power of Content Marketing: A Case Study

Scripted, an online writing marketplace, undertook a month-long project to see how effective content marketing is in relation to other marketing channels. The result? Proof of the power of content marketing. Continue reading

By Michael Silverman published July 10, 2012

5 Ways to Increase Engagement in Your Online Community

Online community health is often measured by engagement — not necessarily on how large your audience is. Whether you’re seeking more comments on your blog or community participation in forums, check out these five tips to increase community engagement. Continue reading

By Michael Silverman published July 2, 2012

How to Find an Audience for Your Online Community Before It Launches [Case Study]

One of the biggest challenges you face when you launch your online community is getting the right audience engaged. It is essential to seed your community with content and members before and right after you launch. Take a look at these successful examples. Continue reading

By Anna Ritchie published June 27, 2012

The Content Express: Success Tips for the Travel/Tourism Industry

Vacation time is here! Get ready to hop on the Content Express and take flight with these success tips for the travel and tourism industry. Continue reading

By Michael Silverman published June 25, 2012

Why Content Marketers Need to Take Notice of Online Communities

Your content efforts can benefit from online communities, allowing your audience to help generate your content for you. With a mix of editorial content, user-generated content and networking, an online community is the definitive place for information and communication around your topic. Continue reading

By Nenad Senic published June 7, 2012

7 Creative and Effective QR Code Examples From Around the World

With smartphone use increasing all the time, content marketers need to learn how to connect with their audience using mobile. QR codes can be a creative and affordable solution. Check out these 7 effective QR code examples from around the world. Continue reading

By Erin Nelson published June 5, 2012

4 Examples of Stellar B2B Social Media Marketing Content

The culmination of your online and social media content should come together to present an extensive profile that demonstrates your expertise and offers a glimpse of who you are and what your company represents. Here are examples of stellar B2B content. Continue reading