By Joe Pulizzi published January 27, 2012

McDonald’s Social Media Goes Wrong? Not a Chance

You’d have to be living in a cave not to be aware of the now historic McDonald’s Twitter campaign launched a few days ago. If you’ve been out of it for a while, here’s the CliffsNotes version: McDonald’s promoted a Tweet using … Continue reading

By Rachel Foster published January 10, 2012

How to Use Content to Engage & Convert New Customers: A Case Study

This recent case study shows how Sun Life Financial developed a highly effective content marketing strategy that successfully attracted and converted new customers with engaging content that focused on customer concerns and education, through the creation of an editorial sub-brand, Brighter Life. Continue reading

By Pam Didner published January 6, 2012

Creating a Powerful Global to Local B2B Brand Impression with Video: 5 Steps

Pam Didner shares how a 40-second video re-defined a U.S.-based home-office B2B brand to a globally-recognized name, using storytelling and the universal human experience as the content message. Continue reading

By Joe Pulizzi published January 6, 2012

Penn Stater Magazine Handles Scandal the Right Way

The last month has been a tough one for Penn State students, alumni and the entire community around University Park. For the first time in my life, I was almost hesitant to say I was a Penn State graduate  (I graduated … Continue reading

By Joe Pulizzi published January 4, 2012

Coca-Cola Bets the Farm on Content Marketing: Content 2020

If you’ve ever seen the movie Jerry McGuire, you remember the blue mission statement. This is the moment in the movie when Jerry McGuire (played by Tom Cruise) wakes up in a cold sweat and writes, what he believes, to be … Continue reading

By Michele Linn published December 2, 2011

Must-See: Best Content Marketing Examples From 2011

Looking for some great examples of content marketing? Well, look no further. Here, 20 of our bloggers share their favorite examples from 2011. What have you seen that you you love? Let us know in the comments! Continue reading

By Andrew Davis published December 1, 2011

What if You Sold Waffles With a Side of Content?

On a recent trip to Pittsburgh, PA., one of our clients introduced us to two intriguing retail experiments on using content creation to drive business at retail locations: The Waffle Shop and the Conflict Kitchen. What’s interesting about both of … Continue reading

By Joe Pulizzi published November 18, 2011

GM Uses Google Plus for News Distribution to Media

Idea today from Mary Henige, director of social media and digital communications for General Motors, from the 2011 Midwest Social Media Summit. General Motors uses Google+ to distribute the right news to the right groups of people. Step 1: Set … Continue reading

By Joe Pulizzi published November 14, 2011

8 Content Marketing Initiatives To Seriously Consider for 2012

I recently put together a new content marketing presentation focusing on the eight things I would be doing as a marketing executive now and into 2012. I thought I’d share it with you.  Odds are, all of these won’t work … Continue reading

By Joe Pulizzi published November 10, 2011

Is The US Military More Social Media Savvy Than You?

This post is in honor of all our US Veterans, especially my dad, who served in the US Army. Thank you for our freedom. While at BlogWorld last week, I had the pleasure of listening to Shel Holtz discuss the … Continue reading