By Clare McDermott published June 8, 2010

6 Ideas B2B Content Marketers Can Take from Professional Journalists

Like it or not, the ranks of traditional print journalists are shrinking at an astounding rate. The Pew-funded State of the News Media report for 2010 reveals that “roughly a third of the newsroom jobs in American newspapers in 2001 … Continue reading

By Joe Pulizzi published June 4, 2010

Engage and Inspire Employees First, Customers Second

The recent Business Marketing Association conference in Chicago was focused on engagement.  The leading marketers from around the world came together to talk about it…and how engagement is the key to success for your brand and your customers. The overwhelming … Continue reading

By Lisa Petrilli published May 27, 2010

How to Use Your Content to Find New Business Opportunities

Remember when Hamlet said, “The play’s the thing…?” He had just come to the realization that he could use his ingenious content (his play) to gauge the reaction of his audience (King Claudius) in order to determine if the king … Continue reading

By Clare McDermott published May 22, 2010

How to Use Information Design to Improve Content Marketing

You have developed a content marketing strategy and assembled your subject-matter experts to provide whip-smart analysis and compelling story-telling. But how will you package your content for delivery to prospects & clients?

By Joe Pulizzi published April 21, 2010

Your Customers Don’t Care About You – Take the Content Marketing Test

“We just launched this exciting new…” “We have the best customer service in…” “Our reps are the leading experts in…” blah, blah, blah It continues to bother me about the number of articles and blogs from brands and even individual … Continue reading

By Joe Pulizzi published April 5, 2010

7 Content Marketing Tips from Five Guys Burgers and Fries

I just read an outstanding article in the April issue of Inc. Magazine on Jerry Murrell and Five Guys Burgers and Fries (I’ll be going to my first Five Guys this week, so I’ll keep you posted). As of this … Continue reading

By Joe Pulizzi published March 3, 2010

What’s Your Brand Story? – Moleskine Endures through Storytelling

My content marketing friends, Igor Savic and Primoz Inkret from Poslovni Mediji (Business Media) in Slovenia, were nice enough to give me a branded Moleskine notebook on my arrival to their beautiful country. I’ve heard of Moleskine before, but now … Continue reading

By Joe Pulizzi published February 15, 2010

Goodwill Develops Video Series with Miss DC: The Fashionista Drives Sales

Who knew you could find the latest and greatest fashions at….Goodwill? District of Columbia Goodwill and my friends at Stella Pop teamed up for a three-part video series on DC Goodwill Fashionista (DC Goodwill’s blog). The concept: Redecorate Miss DC … Continue reading

By Joe Pulizzi published September 8, 2009

The Changing Face of Communication according to IBM

Following in the footsteps of their previous white paper on marketing trends (The End of Advertising as We Know It), IBM Global Business Services has developed another dandy for your reading pleasure called The Changing Face of Communication (download the … Continue reading

By Joe Pulizzi published September 3, 2009

Print Custom Magazines Still Work: Q&A with financial custom publisher T3 Publishing

Almost a year ago I came upon a custom magazine called thinkMoney from the company thinkorswim.  It’s just one of those custom magazines that I like to keep around and refer to on occasion.  Design, content, calls-to-action…they are all working … Continue reading