By Joe Pulizzi published October 22, 2016

This Week in Content Marketing: Is Content Marketing Actually a Thing?

This week, the guys challenge content marketing’s critics to prove their points, and implore inbound marketers to emphasize differentiation. They also share rants, raves, and a rare example of the week that missed its Millennial mark. Continue reading

By Sujan Patel published October 17, 2016

How to Use User-Generated Content to Drive Sales

Too few companies leverage the quality content being created by their customers. User-generated content can be more effective at driving sales than any content you create. Learn how to incorporate UGC into your marketing strategy. Continue reading

By Joe Pulizzi published October 15, 2016

This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts

This week, the guys dissect the art of thought leadership and grill McDonald’s on its YouTube fail. They also review the NFL’s crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery. Continue reading

By Joe Pulizzi published October 8, 2016

This Week in Content Marketing: Audience, Not Content, Is the Real Asset

This week, the guys discuss findings from CMI’s new research and explore a music product company’s content purchase. They also join an agency debate on content creation, and share rants, raves, and an example of the week from Sainsbury’s. Continue reading

By Robert Katai published October 2, 2016

6 Ways Brands Can Leverage Instagram Stories

Smart content marketers care about how to build a community, connect with it, and make the brand part of their audience’s life. Instagram’s new feature offers an avenue to do that. Here are six tips to get you started. Continue reading

By Joe Pulizzi published October 1, 2016

This Week in Content Marketing: How to Create a Successful Podcast

This week, the guys share secrets of successful podcasting and look at why journalists are hating on Facebook more than ever. They also explore a possible Twitter acquisition, rants, raves, and an example of the week from Petfinder. Continue reading

By Sujan Patel published September 27, 2016

11 Smart Marketing Examples That Nail Visual Content

Our ability to recall information and feel emotion from content is better with visuals. That’s why in a world overloaded with content, infographics are still effective. Learn how these 11 companies elevated their content with visuals. Continue reading

By Joe Pulizzi published September 24, 2016

This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory

This week, the guys debate an ad blocker’s curious new ad initiative, analyze AT&T’s possible media company aims, and talk about content measurement options, plus rants, raves and an empowering example of the week from Walmart.

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By Joe Pulizzi published September 17, 2016

This Week in Content Marketing: The Business Model of More vs. Less Content

This week, the guys review the highlights of Content Marketing World 2016, discuss the merits of creating less content, and shut down complaints about YouTube’s latest ad model, plus rants, raves and an example of the week from Kodak. Continue reading

By Joe Pulizzi published September 10, 2016

This Week in Content Marketing: 2017 Content Marketing Predictions

In this very special episode, the guys each offer three content marketing predictions, which (in their minds) will almost certainly come true in 2017, followed by a lesson from Loot Crate on how to extend the value of your brand. Continue reading