This week, the guys challenge content marketing’s critics to prove their points, and implore inbound marketers to emphasize differentiation. They also share rants, raves, and a rare example of the week that missed its Millennial mark. Continue reading
Too few companies leverage the quality content being created by their customers. User-generated content can be more effective at driving sales than any content you create. Learn how to incorporate UGC into your marketing strategy. Continue reading
This week, the guys dissect the art of thought leadership and grill McDonald’s on its YouTube fail. They also review the NFL’s crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery. Continue reading
This week, the guys discuss findings from CMI’s new research and explore a music product company’s content purchase. They also join an agency debate on content creation, and share rants, raves, and an example of the week from Sainsbury’s. Continue reading
This week, the guys share secrets of successful podcasting and look at why journalists are hating on Facebook more than ever. They also explore a possible Twitter acquisition, rants, raves, and an example of the week from Petfinder. Continue reading
Our ability to recall information and feel emotion from content is better with visuals. That’s why in a world overloaded with content, infographics are still effective. Learn how these 11 companies elevated their content with visuals. Continue reading
This week, the guys debate an ad blocker’s curious new ad initiative, analyze AT&T’s possible media company aims, and talk about content measurement options, plus rants, raves and an empowering example of the week from Walmart.
In this very special episode, the guys each offer three content marketing predictions, which (in their minds) will almost certainly come true in 2017, followed by a lesson from Loot Crate on how to extend the value of your brand. Continue reading