By Joe Pulizzi published November 4, 2017

This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win

We reveal news about PNR’s future. Meanwhile, advertising’s future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd’s List. Continue reading

By Marcia Riefer Johnston published November 2, 2017

How to Use How-To Content to Create and Retain Loyal Customers

Too many marketers fail to create content for the bottom of the funnel. But content for people who are on the verge of buying, who have just bought, and who are between purchases is essential. Learn how outdoor retailer REI does it. Continue reading

By Clare McDermott published October 30, 2017

How Brands Use Pop-Up Experiences to Make a Lasting Impression

How can pop-up experiences deliver something a little more meaningful? Maybe an experience that transcends the selfie moment and has more staying power? Discover how five brands are doing just that. Continue reading

By Joe Pulizzi published October 28, 2017

This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

We discuss the publisher’s role in battling bad online ads, and media companies’ loyalty rankings. Our rants and raves cover Nielsen’s flawed Netflix measurement model, then we close with an example of the week from Polyface Farms. Continue reading

By Jodi Harris published October 24, 2017

10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

To be successful with video content, you should understand how to leverage the medium’s tremendous power. Use this guide to keep your efforts focused on the right goals, while delivering delightful stories your audience will love to watch. Continue reading

By Joe Pulizzi published October 21, 2017

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

We discuss the Brandwatch/BuzzSumo acquisition, Snapchat’s new location-based services, and a “Killing Marketing” model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa. Continue reading

By Carlijn Postma published October 15, 2017

How to Take an Audience-First Approach to Your Content

Too often brands don’t spend enough time thinking what their audience wants. Follow the 12 steps of the hero’s journey, reframed as an audience journey, to better align your content with the real needs and wants of your audience. Continue reading

By Joe Pulizzi published October 14, 2017

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

We discuss Google’s olive branch to publishers, Amazon’s new blitz on the ad game, and Blue Apron’s podcasting push. Our rants and raves feature Lloyds Bank and Amazon; then we wrap up with an example of the week on The Points Guy. Continue reading

By Clare McDermott published October 10, 2017

How 3 Serious Brands Engage Humanly on Social Media

A social media plan for an industry where people socialize is logical. But what about legacy companies? How do less-than-obvious brands use social media in a human way? Learn from three Content Marketing Awards finalists. Continue reading

By Jodi Harris published October 9, 2017

How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

It never hurts to go the extra mile when it comes to enhancing the value of your email efforts. Follow these tips and examples to increase your reach, your impact, and your subscribers’ satisfaction with your email content. Continue reading