By Ann Gynn published May 30, 2017

8 Things Any Good Marketer Should Know About Email

The most important currency for your content marketing program? It’s the email address. The lifeblood opens up your world to understanding the recipient’s behavior. Here’s what you need to know and how to maximize it for your program. Continue reading

By Jay Acunzo published May 29, 2017

The 3 Behaviors Driving the Most Creative Content Marketers

Most creative content marketers approach work much like most of us approach a bowl of ice cream: They make the process the point, not the end results. Now, let’s go further to discover the behaviors behind creative content marketers. Continue reading

By Joe Pulizzi published May 27, 2017

This Week in Content Marketing: Don’t Just Publish Content; Monetize the Audience

We discuss one possible fate for corporate storytelling, and explore the critical role of the publisher. Our rants and raves feature daddy-driven hair care; then we wrap up with an example of the week from the Dutch Golden Age. Continue reading

By Joe Pulizzi published May 20, 2017

This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

We forecast Snap’s financial future, and explore the shifting role of the CMO. Rants and raves feature a golden nugget of opportunity and the Vivendi/Havas merger; then we close with an example of the week from United Feature Syndicate. Continue reading

By Shane Barker published May 17, 2017

How to Create High-Converting Content

Is your content driving sufficient conversions? Do you really want to settle for sufficient? Let’s improve your rates with these five ways to create better-converting content. Continue reading

By Jodi Harris published May 16, 2017

7 Organic Tips for Growing Your Email ROI

How much would you pay for six amazing ways to enhance the value and impact of your email marketing program? Act now for tips to overcome deliverability issues, leverage optimization, and achieve measureable results – free of charge. Continue reading

By Joe Pulizzi published May 13, 2017

This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies

We explore Whirlpool’s purchase of Yummly, and debate publishers’ level of accountability for user-posted content. Our rants and raves feature John Green and Airbnb; then we close with an example of the week from UnitedHealthcare. Continue reading

By Joe Pulizzi published May 6, 2017

This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool

We bond over a Heineken spot that bridges the gap between opposing viewpoints, and explore the New York Times’ Snapchat debut. We cover net neutrality in our rants and raves, then wrap up with an example of the week from Pirelli. Continue reading

By Jodi Harris published May 2, 2017

Cover All the Bases With 21 Winning Content Marketing Tactics

It’s not always clear how to get the best performance out of the content marketing tactics on your roster. Let our 2017 Content Marketing Playbook be your guide to selecting the right players, and positioning them to your best brand advantage. Continue reading

By Joe Pulizzi published April 29, 2017

This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning

We discuss Google’s proposed ad blocking feature and dig into research on high-demand marketing skills. Our rants and raves cover content workflow and mission statements; we wrap up with details on a content event from 1916. Continue reading