By Joe Pulizzi published March 18, 2017

This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

We reveal reasons why publishers struggle with the content studio model, explore print’s potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week. Continue reading

By Juan Mendez published March 17, 2017

5 Types of Video Content Perfect for Each Stage of the Customer Journey

How do you create engaging content to help prospects get through the customer journey? Video is an ideal tool. But one video won’t work for all stages of your sales funnel. Learn what types work best at each level. Continue reading

By Joe Pulizzi published March 11, 2017

This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG

We look at the ridiculous valuation of the Snap Inc. IPO, explore the root of media’s truth problem, and urge MarTech companies to unite against a common foe. We also share rants, raves, and a hot and spicy example of the week. Continue reading

By Joe Pulizzi published March 4, 2017

This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content

We discuss the bright future of the New York Times’ business model, find opportunity in the fake news crisis, and prepare for more media M&As by brands. We also share rants, raves, and our This Old Marketing example of the week. Continue reading

By Melissa Eggleston published March 2, 2017

Identity Matters: How Content Strategists Build Trust and Loyalty

Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values. Continue reading

By Michele Linn published February 27, 2017

How to Give Meaning to Your Content

Content Marketing World’s most popular speaker Michael Jr. offers a simple statement: “When you understand your ‘why,’ your ‘what’ has more purpose.” It’s poignant, but Michele Linn discovered a deeper meaning for content marketing. Continue reading

By Joe Pulizzi published February 25, 2017

This Week in Content Marketing: Apple and Amazon Race to Content Dominance

We ponder Apple’s new original content play, Spotify’s podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction. Continue reading

By Neil Patel published February 20, 2017

4 Content Marketing Things That Turn Off Your Audience

To fully capitalize your content marketing, you need to click with your audience. If you don’t, your content marketing programs can’t be successful. Are you engaging in content marketing approaches that turn off your audience? Read on. Continue reading

By Joe Pulizzi published February 18, 2017

This Week in Content Marketing: Medium Picked the Wrong Business Model

We discuss Super Bowl ads, Snapchat’s all-important IPO, and Medium’s new subscription model. Rants and raves include the dark side of content marketing; then we wrap up with an entrepreneurial inspiration in our example of the week. Continue reading

By Neil Patel published February 13, 2017

9 (More) Lessons From the World’s Best Content Marketing Brands

Looking for content marketing inspiration? See these examples from nine inspiring brands, from Marriott, Farmers Insurance, and GE to a brand that uses content marketing because its industry can’t legally advertise. Continue reading