By Shane Barker published April 13, 2018

4 Tips for Engaging Instagram Content [Examples]

Referrals from Instagram spend almost double the time on e-commerce sites than those from Facebook. Which types of Instagram content work best? Consider these opportunities and examples. Continue reading

By Mat Zucker published April 6, 2018

5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content is a brand’s currency to demonstrate relevance and get closer to its customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Continue reading

By Marcia Riefer Johnston published April 5, 2018

How to Create Unified Content That Works in Diverse Global Markets [Examples]

As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up. Continue reading

By Kim Moutsos published March 30, 2018

How to Use Non-Obvious Thinking to Create Better Content

Though we’re in the middle of a believability crisis, as Non-Obvious author Rohit Bhargava says, don’t be discouraged. Get inspired by the deeper meaning uncovered – and steal these non-obvious ideas for your content marketing. Continue reading

By Marcia Riefer Johnston published March 26, 2018

News Powerhouse Gives Pointers for Great Content

Want to create content that gives your readers palpitations? Read this insider’s view of how a new kind of global business news outlet is creating content that its audience freaking loves. Continue reading

By Chris Frascella published March 23, 2018

Conversational Content: How to Market Through Text Messaging and Chatbots

Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience. Continue reading

By Clare McDermott published March 22, 2018

A Step-by-Step Guide to Audience Development

In 2017, Intel’s iQ digital magazine team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than getting more eyeballs. Luke Kintigh, Intel IQ’s head of publishing, shares how they did it. Continue reading

By Ann Gynn published March 21, 2018

6 Content Marketing Plays Inspired by Basketball Madness

If your bracket is busted (or even if you don’t know what a bracket is), you still can get something from this month’s basketball craziness. Look at these six tournament-inspired plays for your content marketing playbook. Continue reading

By Marcia Riefer Johnston published March 13, 2018

How the Best Newsletters Get – and Keep – Readers’ Attention

How do you create a newsletter so compelling people not only subscribe to it but also look forward to receiving and reading it? Scott Monty has a few thoughts on this challenge based on his expertise and his own perusing. Continue reading

By Ahava Leibtag published March 12, 2018

7 Fixes for Common Writing Mistakes [Examples]

It’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.” Really? Stop bleeding. Improve your writing with these seven fixes (including bad and good examples). Your readers will thank you. Continue reading