By Neil Patel published February 20, 2017

4 Content Marketing Things That Turn Off Your Audience

To fully capitalize your content marketing, you need to click with your audience. If you don’t, your content marketing programs can’t be successful. Are you engaging in content marketing approaches that turn off your audience? Read on. Continue reading

By Joe Pulizzi published February 18, 2017

This Week in Content Marketing: Medium Picked the Wrong Business Model

We discuss Super Bowl ads, Snapchat’s all-important IPO, and Medium’s new subscription model. Rants and raves include the dark side of content marketing; then we wrap up with an entrepreneurial inspiration in our example of the week. Continue reading

By Neil Patel published February 13, 2017

9 (More) Lessons From the World’s Best Content Marketing Brands

Looking for content marketing inspiration? See these examples from nine inspiring brands, from Marriott, Farmers Insurance, and GE to a brand that uses content marketing because its industry can’t legally advertise. Continue reading

By Joe Pulizzi published February 11, 2017

This Week in Content Marketing: Could Snapchat Be the Next Myspace?

We explore new standards for media placements and wonder if Snapchat will follow in Myspace’s footsteps of failure. Our rants and raves include making sense of sensibility; then we close the show with an example of the week from GE. Continue reading

By Jonathan Crossfield published February 5, 2017

Going Potty for Facebook: How a Toilet Paper Brand Won Social

With the right strategy and content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you. Target a niche customer problem and then own that space with valuable content. Continue reading

By Joe Pulizzi published February 4, 2017

This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook

We explore the Upworthy/Good merger, suggest new revenue models for Medium, and examine the case of shrinking ad revenue. We try to make Digital Sense of our rants and raves, before serving up a frosty mug of an example of the week. Continue reading

By Jay Acunzo published January 30, 2017

3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out

While virtually no barrier exists to create a podcast, making it great (and staying afloat) is a different story. Take a look at four key productivity lessons and examples to inspire your process to create a successful podcast. Continue reading

By Joe Pulizzi published January 28, 2017

This Week in Content Marketing: The Battle for Custom Content

We discuss the battle to dominate the content space, define the role of the journalist, share rants and raves on content commitment and communication, and discover a missed content marketing opportunity in our example of the week.    Continue reading

By Cyndi Knapic published January 27, 2017

3 Brands Driving Change With Social Video

Cause marketing requires you to tell a story that compels the audience to take action while resisting the pitfalls of coming across as desperate or preaching. These three organizations show how to do that with the power of video. Continue reading

By Clare McDermott published January 26, 2017

How Virtual Reality Could Change Content Marketing

As virtual and augmented reality get a foothold, marketers must understand how and when to dive in. An early pioneer in VR for brands shares the lessons she learned and several organizations already doing it well. Continue reading