By Jodi Harris published November 23, 2017

How Inspiring Brands Give Thanks on Social Media

Isn’t it time you thanked those who make your business successes possible? From grand gestures of goodwill to simple social shout-outs, here are just a few of the ways you can use content to show gratitude to your audience. Continue reading

By Joe Pulizzi published November 18, 2017

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

We unpack new research on content spending, share predictions for 2018, and discuss the demise of Van Winkle’s. Rants and raves include Snapchat and the art of questioning; then we close the show with an example from Maxwell House. Continue reading

By Ann Gynn published November 17, 2017

How to Capture Captive Audiences With Content

Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences. Continue reading

By Joe Pulizzi published November 11, 2017

This Week in Content Marketing: Is There a Crisis in Content Marketing?

We discuss revenue moves from CNN and Guardian, and whether content marketing is in crisis or on the verge of opportunity. Rants and raves cover audience building and the flight to video; then we float an example of the week your way. Continue reading

By Marcia Riefer Johnston published November 8, 2017

What to Do After You Press Record: A Formula for Videos People Love

People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula. Continue reading

By Michele Linn published November 5, 2017

4 Ways to Shift Your Thinking to Truly Focus on Your Audience

Are you tired of hearing the mantra, “Audience first.” We are too. But too many marketers aren’t putting the audience first (even though they say they do). Test your own audience-first mentality by answering these four questions. Continue reading

By Joe Pulizzi published November 4, 2017

This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win

We reveal news about PNR’s future. Meanwhile, advertising’s future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd’s List. Continue reading

By Marcia Riefer Johnston published November 2, 2017

How to Use How-To Content to Create and Retain Loyal Customers

Too many marketers fail to create content for the bottom of the funnel. But content for people who are on the verge of buying, who have just bought, and who are between purchases is essential. Learn how outdoor retailer REI does it. Continue reading

By Clare McDermott published October 30, 2017

How Brands Use Pop-Up Experiences to Make a Lasting Impression

How can pop-up experiences deliver something a little more meaningful? Maybe an experience that transcends the selfie moment and has more staying power? Discover how five brands are doing just that. Continue reading

By Joe Pulizzi published October 28, 2017

This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

We discuss the publisher’s role in battling bad online ads, and media companies’ loyalty rankings. Our rants and raves cover Nielsen’s flawed Netflix measurement model, then we close with an example of the week from Polyface Farms. Continue reading