By Joe Pulizzi published July 22, 2017

This Week in Content Marketing: No, Not Everyone Should Do Content Marketing

We discuss why some publishers are cutting their own advertising and take a lesson from Fender. Rants and raves include bad advice from Gary Vee and the end of programmatic ads; then we wrap up with an example of the week from UBS. Continue reading

By Ann Gynn published July 18, 2017

How to Define and Create Quality Content: Tips From 35+ Experts

Quality wins over quantity. More than 35 experts from Google, Microsoft, REI, Monster, agencies, government, and more share what quality content means to them and share tips to help you enhance your content too. Continue reading

By Joe Pulizzi published July 15, 2017

This Week in Content Marketing: The Solution to Facebook’s Fake News Problem

We come up with a viable solution to Facebook’s fake news problem, and discuss artificial intelligence from several angles. Our rants and raves include agency changes; then we share an example of the week funded by the U.S. Government. Continue reading

By Andrea Fryrear published July 14, 2017

How REI is Unlocking the Power of Long-Form Video

REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way. Continue reading

By Stephanie Stahl published July 12, 2017

Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs

Excellence in content marketing involves many things – audience, intent, format, design, ROI, and more. Learn six of the central themes seen in the winning entries of the 2017 Content Marketing Awards, which were announced today. Continue reading

By Jodi Harris published July 11, 2017

Content Marketers in Sports and Showbiz: Examples and Tips to Help You Win Loyal Fans

If you’re a content marketer in the sports and entertainment field, you know it’s not all fun and games. Here are a few things – and some examples – to help you win more loyal fans and influence purchases in this landscape. Continue reading

By Joe Pulizzi published July 8, 2017

This Week in Content Marketing: Could Digital Advertising Be Ready to Pop?

We discuss the state of digital advertising and debate whether it has truly become a “nightmarish joke.” Rants and raves include CPA Australia and the crazy-creative connection; then we close with an art-inspired example of the week. Continue reading

By Jodi Harris published July 2, 2017

How to Beat the Battle of an Ineffective Blog

Considering how powerful a role blogs can play in achieving content marketing goals, it’s somewhat surprising to see such a gap between those who use it and those who rank it the top factor of success. Here are some ideas to bridge that gap. Continue reading

By Joe Pulizzi published July 1, 2017

This Week in Content Marketing: Special Episode – How We Create Content

In this special episode, we share details of our personal working styles and processes, offer some content marketing predictions for the remainder of 2017, and share an example of the week that got Robert’s engines revving. Continue reading

By Jodi Harris published June 27, 2017

How Technology Content Marketers Can Earn Trust [Tips and Examples]

Their products and services may be in high demand, but technology marketers don’t have it easy when it comes to earning the audience’s interest, trust, and budget. Here are some tips that can help. Continue reading