Search Results for: instagram

An Inside Look at CMI’s Instagram Posting Strategy and Top Pics of 2016

Published: 2017-01-02

At the Content Marketing Institute, our Instagram approach is simple – give our audience a glimpse into the personal side of CMI and our community with original content. Here are the top 10 posts from 2016. It’s much more than #CMWorld. Continue reading

6 Ways Brands Can Leverage Instagram Stories

Published: 2016-10-02

Smart content marketers care about how to build a community, connect with it, and make the brand part of their audience’s life. Instagram’s new feature offers an avenue to do that. Here are six tips to get you started. Continue reading

How to Outperform Fortune 500 Brands on Instagram [Research]

Published: 2016-08-17

How are America’s biggest brands putting Instagram to use? An analysis of Fortune 500 Instagram content reveals four trends and takeaways that can help your brand’s Instagram content stand out. Continue reading

This Week in Content Marketing: Instagram Launches Snapchat for Older People 

Published: 2016-08-13

The guys dish on two new social media platforms, re-enlist in the content strategy vs. content marketing battle, and make a prediction about the future of social media-dependent publishers – plus rants, raves, and our example of the week. Continue reading

This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social

Published: 2016-04-02

Joe and Robert talk about what Instagram’s latest algorithm move means for brands (hint: pay attention) and the marketing technology landscape. Plus, they rant and rave, including a look at Disney, and share This Old Marketing example. Continue reading

How to Get Noticed: 3 Instagram Marketing Strategies

Published: 2015-08-17

Instagram is more difficult than other social media networks. You’re forced to use a picture or video and that’s the main focus. The best way to get ahead is to do something truly unique and creative. Start with these three strategies. Continue reading

Content Marketing with Instagram: 5 Takeaways From a Brand to Watch

Published: 2013-02-11

As a fashion retailer that’s built its brand on aesthetics, Anthropologie is a company to watch on social media. Here’s a look at what the brand is doing well, along with 5 ways you can follow its lead to use Instagram to meet your content marketing goals. Continue reading

How To Use Instagram for Content Marketing

Published: 2012-10-10

It may be a young platform, but there’s a case to be made for B2B companies to get involved in Instagram right from the start. Use these ideas, examples, and tips to determine if Instagram is a good fit for your content marketing efforts. Continue reading

12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Published: 2017-10-20

Research shows images attract more people to your content and help people retain the content they consume longer. Visual content is important, but do you struggle to incorporate visuals into your blog? Here are 12 options to consider. Continue reading

The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Published: 2017-10-16

Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals. Continue reading