Each visual content asset or experience tells a story. Are visual assets communicating what your brand wants? More importantly, do they deliver what your audience wants?

In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing.

A Sprout Social study found 70% of consumers believe it’s important for brands to take a stand on social and political issues. Here are the questions to ask before you do, and some tips and examples to inspire.

It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content.

Are you keeping up with all the shifts in the content marketing game? This week’s hot takes will get you up to speed in three areas: creating episodic content, insights into Instagram strategy, and the idea of ‘always-on’ content.

Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it.

With organic reach on social media at an all-time low, don’t give up on it as a content promotion tool. Get innovative. Use these four out-of-the-box ideas to promote your content and drive higher traffic and engagement rates.

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.

Don’t let the end of your livestream be the end of its value. You can easily repurpose the video in several formats to get more from your efforts. Begin with one or more of these seven-plus options.

Most people hold their smartphone or tablet vertically. When they view content, they usually keep it in the same mode. That’s why successful content marketers are paying attention to vertical content (Hint: It’s about more than IGTV).

Is your relationship with social media dysfunctional? You find the platforms an attractive way to connect with millions of people, yet you ponder what your (and your brand’s) life would be like without them. You’re not alone.

Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads.