Are you aware of latest features and tools available on major social and distribution channels? CMI’s community manager walks you through the possibilities to stay at the forefront of social plus get insight on Medium and chatbot.

Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns around microinfluencers.

It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked.

B2B and B2C brands delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to media partnerships. Get inspired by 15 brands doing just that as shared in CCO’s Idea Garage in 2017.

Some new social tools have come on the scene that are poised to make a big impact on social media content marketing: Facebook recently added hashtags, Twitter introduced short-film creation in the form of Vine, and Instagram brought video to its growing set of capabilities. Find out what marketers need to know about these new features.

Unless you only use original content created by or through your brand on social media, you might be breaking the law. Hashtags and resharing don’t equate permission. Get some insight on what you’re doing wrong and how to make it right.

The numbers are staggering – marketers are investing heavily in visual content. How do you produce visual content and use it to catch your audience’s attention? Pick one or more of these 16 tips for your content marketing team to try.

To a marketer, a picture can be worth so much more than a thousand words. You may be creating a presence on visual marketing-specific sites or revising your existing strategy on familiar networks to include more visual elements. Either way, get fresh ideas and inspiration for your visual content marketing from these brand examples on 3 major networks.

To rise above the sea of content, images can be one of your best friends. You see lots of image-creation tools repeated from roundup to roundup. We bet you haven't heard of these tools to create, to plan, and to promote visual content.

Our Content Marketing World speakers answer the question, "With the popularity of apps like Pinterest and Instagram, how have you adjusted your content strategy (or the advice you give to clients) to incorporate visual content?"

Are you right- or left-brained? Right-brained marketers go with intuition. Left-brained marketers go for logic. The better you know your brain, the better you can expertly incorporate audience data into your content marketing strategy.

There are two types of social network — sharing tools and content tools. Find out how social media content tools can complement your sharing strategy. Use these tips to get in the game and have some fun with tools like Vine and Instagram,