By Michele Linn published August 5, 2011

10 Must-Have Templates for Content Marketers

One of the things that can help most with content marketing is templates – those step-by-step guides that walk you through how to do something. Luckily, our CMI contributors like to share their expertise and documents. Here are 10 templates that every content marketer can use.

Planning template
Do you have so many ideas but aren’t sure what you should tackle first? Here’s a spreadsheet you can use to prioritize.

Content questionnaire
What do you need to cover at a content marketing kickoff? To make sure all of your bases are covered, check out this template from Debbie Williams that sets the foundation for an editorial strategy.

Buyer persona
This straightforward buyer persona template from Barbara Gago is a great way to help you document your buyer needs.

Content mapping template
Marketers talk about mapping content, but how do you do this?  Here are a  few templates from Barbara Gago that walk you through the process.

Editorial calendar
If there is one tool I can’t live without, it’s my editorial calendar. Here’s a template to help you get started.

Template for tracking keywords
Elise Redlin-Cook shows you how to research the right keywords to use in your content and SEO efforts and then provides a template to help you stay organized.

Web page template
You want your web pages to drive action, but how do you do that? Brody Dorland shares the template he uses to create effective web content.

Social media conversation calendar
Debbie Williams shares the social media conversation calendar she uses to develop content strategy for social media while making the process efficient and consistent.

Facebook engagement spreadsheet
In this popular post, Nate Riggs outlines five ways to interpret the free data provided by Facebook Insights, and he shares the spreadsheet he uses to keep track of the data.

Sales communication template
As a content marketer, you’re producing useful content and trying to get the word out to your prospects, but does sales know what you are doing? Here’s an easy-to-use template from Dianna Huff for a monthly email that provides sales with details about the company’s marketing initiatives.

What other types of content strategy templates would help you do your job better? Let us know in the comments below!


Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by Michele Linn

  • http://www.thepdgroup.com Emma Rose

    life saver. :)

  • http://inboundmarketingnj.com Jason Diller

    this blog seems great.

    great content…but you prob know that already. :)

  • http://www.bronsonharrington.com/ Gnuboss

    Awesome list of seriously useful looking resources. Thanks for putting this list together.

  • Antonius

    You’re providing a great service! Thank you….

  • http://twitter.com/Doyle_Ent Max Doyle

    OMG you guys are absolutely AMAZING thank you!

  • http://twitter.com/Doyle_Ent Max Doyle

    OMG you guys are absolutely amazing, thank you so much!

  • Anonymous

    Awesome! Thank you for this list. That was exactly what I was looking for.

  • Jaylenwatkins

     Templates for Content Marketers are very impressive. I appreciate the work.  Thanks for the work done.http://www.calendar-template.net

  • http://www.marmaladecopy.co.uk/ Sarah

    Really wonderful resource – this blog just carries on making my aims simpler!

  • kashif

    A great resource. It has made my life simpler. Many thanks.

  • http://www.johnmihalik.com John Mihalik

    Thank you so much for compiling this Michele. What a fantastic list! 

  • http://twitter.com/WorkMommyWork Kathleen Booth

    Michele, This was a great list of very helpful resources – I took a few minutes to download/note them all. Appreciate it!

  • luciesdaniels

    Comment Removed

  • willimmitchell

    That’s very true if you are having a good templates it would be better effects on making your prospectus impressive. Thanks for such a nice post.

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    Layouts for Articles Promoters are very amazing. I appreciate the work. A excellent source. It has created my lifestyle easier.

  • Guest

    I can’t access any of the templates?

  • http://sizzlingmagazine.com/ Kieffer Sutherland

    Thank you so much for compiling a fantastic list Michelle!

  • http://jjinfra.com/ Tilak Kumar

    Very interesting information you got
    here..

  • QamarfarryZaman

    well a good post for others guidance about templates for content marketers 
    Get free back dofollow back links

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    Great advice! Thanks for putting it all together.  It never ceases to amaze me how many grammatical errors and misspelled words are found in published marketing materials.

  • QamarfarryZaman

    Define where your core branded online destination will be and what other branded online destinations you’ll create as publishing points for your content marketing tactics.Link Building

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    Do you have so many ideas but aren’t sure what you should tackle first? Here’s a spreadsheet you can use to prioritize.

  • AnneMarie

     I have been on a blogging workshop today and energised with things to say – stumbled across this site by accident and thank goodness I did! Thanks for the tips and templates to help me!

  • Susan Daniels

    This is a very well thought out list of resources. Thank you so much. Warmly, Susan

  • http://www.facebook.com/socialsimon Simon Quance

    Thanks for a great list. Really useful resource that made me check through & update my own planning process. Cheers.

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    Great stuff! A collection that includes all kinds of things that marketers should consider with their efforts. Thanks!

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  • http://www.brightcube.ca/ Dave Gallant

    This is a wonderful list. I look forward to going through each area outlined.

  • Eugene

    Michele, this is PURE GOLD. Great work putting it all together! Thank you :)

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    Awesome!

  • http://www.4UFOs.com/ Robert Wiley Hughey

    And I’m back to this page again. It’s just that good of a resource, and i’m sure I’ll be visiting again in another couple of months. I keep pushing forward with my sites like the one at http://ufo-sightings-today.tumblr.com but then I realize I’m not planning correctly or being as smart as I should be in my content creation… so here I am again, printing out another awesome template (this time: content mapping will not be forgotten!). Thanks again!
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  • Scotty the Menace

    Pop-ups that cover up your content? Seriously? Apparently the “Content” Marketing Institute has no desire for me to read their content. I will oblige.

  • http://www.pamannmarketing.com/ Pam Aungst

    I developed a Facebook Marketing Plan Template that might be a valuable addition to this list; http://pamannmarketing.com/facebook-marketing-plan-template/

    • http://www.contentmarketinginstitute.com/ Michele Linn

      Thanks for sharing, Pam!