Launch Your Own Content Marketing Program: Why, Who, & How

Content marketers: It’s time for you to lean in, step up, and learn how to function as a strategic partner in your business.

Download our new workbook, Launch Your Own Content Marketing Program to help you get started. Using a series of easy-to-complete practical exercises, the book shows you how to reflect your brand’s values and benefits in the content you create, and to leverage content as the foundation of a distinctive, engaging, and scalable marketing program.


Get the tools and step-by-step instructions you need to:

  • Create enough content to support your content marketing mission and business goals over the long term
  • Identify your target consumers and craft unique stories that will engage their interests while moving them down the funnel toward conversion
  • Implement efficient and sustainable processes for content creation and management
  • And much more

Sign up now to download Launch Your Own Content Marketing Program and receive a free subscription to CMI’s daily articles and news. You can unsubscribe at any time.