By Joe Pulizzi published June 13, 2011

42 Content Marketing Experts Lead Junta42’s Final Top Blogs List

Junta42 Top 42 Badge Content MarketingAfter more than three years producing 11 comprehensive Top Content Marketing Blogs lists, we’ve decided to hang it up. Today’s release of the Top 42 Content Marketing Blogs (as we know it) will be our last.

Why you ask?

When we began the Junta42 Top 42 Content Marketing List back in late 2007, content marketing as we know it was just being born. Frankly, most marketing professionals didn’t know what content marketing was or how to use it. Marketers didn’t understand the impact that content marketing would make on the practice of marketing. The reason we developed the Top 42 list was to bring attention to some amazing thought leaders around the content marketing practice area and bring awareness to this thriving and important practice.

Our first list in January of 2008 featured 81 blogs. Our current list features over 450 (we could easily have more).

This was a tough decision, but in our minds, the goal of the Top 42 list has been accomplished. Now it’s time to move onto other initiatives.

Today, content marketing is the dominant phrase for the creation and distribution of compelling and relevant content to attract and/or retain customers (see this post). While there were very few resources to help marketers years ago, there are now more every day, including the Content Marketing Institute, Chief Content Officer magazine, and the industry event, Content Marketing World (in which you’ll see many of the Top 42 speak by the way).

A Sincere Thanks

First, I’d like to thank all the Top 42 bloggers.  You are the ones that, day in and day out, spread the word of content marketing.  You shared your expertise with the goal of truly helping marketing professionals understand how to communicate more effectively.  You did it!  My thanks first and foremost go to you.

Second, I’d like to thank Janet Robbins, the lead researcher for the Top 42 Content Marketing Blogs.  Janet helped put the formula together for grading each and every blog, and put her time in every quarter to make this happen.  The Top 42 would not exist without Janet, and I want to thank her immensely.

Through the Years

Big congratulations goes to Jay Baer of Convince and Convert for taking the number one spot for the second time. Jay joins repeat offenders Brian Clark from Copyblogger and Lee Odden from TopRank (yes, you’ll see all three at Content Marketing World as well as former Top 42 winner Andrew Davis of Tippingpoint Labs). Here are the winners of each release dating back to January, 2008.

Release #11: Convince and Convert
Release #10: Online Marketing Blog
Release #9: Brian Solis
Release #8: Convince and Convert
Release #7: Online Marketing Blog
Release #6: Tippingpoint Labs
Release #5: Marketing with Meaning
Release #4: Online Marketing Blog
Release #3: Copyblogger
Release #2: Copyblogger
Premier Release (January 2008): Nigel Hollis (Millward Brown)

How We Score

The Top 42 scores are calculated using a combination of 1) Relevance to Content Marketing, 2) How much the blog adds to the Content Marketing conversation, 3) Google Page Rank, 4) blog consistency and 5) previous ranking.

For the complete list of Junta42 Top Content Marketing blogs, click here.

The Final Junta42
Top 42 Content Marketing Blogs List

1 Convince and Convert
2 TopRank Blog
3 Brian Solis
4 Conversation Agent
5 Marketing Experiments
6 Copyblogger
7 Social Media Examiner
8 Inbound Internet Marketing Blog
9 Social Media Explorer
10 Heidi Cohen
11 Post Advertising
12 Web Ink Now
13 Grow
14 Influential Marketing Blog
15 Ducttape Marketing
16 Digital Marketing Blog
17 Drew’s Marketing Minute
18 Marketing Interactions
19 Direct Marketing Observations
20 Conversation Marketing
21 Logic+Emotion
22 Tippingpoint Labs
23 The Conversion Scientist
24 Sparksheet
25 DreamGrow Social Media
26 Branding Strategy Insider
27 Spyrestudios
28 Vertical Measures
29 IdeaLaunch
30 FASTforward Blog
31 Daily Fix
32 PR 20/20
33 ReelSEO
34 Vertical Leap
35 Damn! I Wish
36 Word to the Wise
37 Social Media Magic
38 B2B Bloggers
39 eMedia Vitals
40 Engage
41 Optimize This
42 How Soon is Now?

Thanks again to all of you who have supported and shared this important list of content marketing experts.  We’re sad to see it go, but happy about the future of content marketing!

Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

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  • Jay Baer

    Joe, many thanks to you, Janet and the entire Junta42 team for helping put content marketing on the radar of a ton of people. I’m honored to be recognized amidst an amazing list of fantastic blogs, and even more delighted that I get to be champ in perpetuity. (the check I owe you for ending the series is in the mail) 😉

    Thanks again, and congrats to all.

  • Redlin-Cook

    Thanks so much for the inclusion! We are truly honored!

  • Kristen Schimek

    Woo Hoo! Thanks for adding to ideaLaunch to the list. We’re hoping to creep up in ranking eventually 🙂

  • Mark William Schaefer

    Thanks Janet and Joe. I’m sorry to see the list go because although my blog {grow} appears on a lot of lists, I always liked this one because it’s not a popularity contest. There is some meat behind it and certainly this is an awesome list of bloggers. Thanks for all the work!

  • Jenny Mackintosh

    Hi Joe,

    This list is great — I’m already a reader of several of these, and I’m looking forward to catching up with some new ones!

    I’ve taken the top 42 and put them into a Google Reader bundle for anyone who’d like to dip into the feed at any time, or subscribe to all:
    Junta42 Content Marketing Blog Bundle – Google Reader


    • Dave Fiore

      Thanks, Jenny, for the bundle. That was a great idea.

    • Joe Pulizzi

      Great idea Jenny! Thanks

  • Jon Thomas


    Certainly sad to see it go, but I’m glad we can state with great certainty that content marketing is at the forefront of effective brand storytelling.

    We’re honored to be a part of the list alongside such great company.

    Onward and upward!

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  • Priit Kallas

    Thank you! I’m really glad we made it to the last list.

  • Bernie Borges

    Congratulations on creating so much momentum around content marketing and for inspiring everyone on this list and many others interested in learning how to be more effective content marketers.

    You have many other great initiatives underway pertaining to content marketing!

    Bernie Borges

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  • Beckie Reeves

    Will miss your emails. Your co-author, Newt Barrett, developed our website and he is such a delight to work with. He, and your emails, have certainly gave me an appreciation for content marketing. Best of luck for your future success.

    Thanks again.

    • Joe Pulizzi

      Hi Becky…thanks. No worries, we’re not going anywhere. Just putting resources in other places.

  • Kent

    Thanks for the list, now I even have more content ideas to blog. I will read them and subscribe their RSS….:)

  • Kris Obertas

    Hi Joe, just want to pipe up as a silent beneficiaries of your work on the list and the Junta42 site. Thanks for introducing me to a host of smart people doing interesting work in marketing. The willingness to share is priceless. I’ve learned lots and used insights from your site and those on various editions of the lists in my projects. Maybe I would have stumbled onto some of them, but your research made it an easy one-stop-shop for understanding what people are doing that works!

    • Joe Pulizzi

      Thanks Kris…really appreciate you taking the time to make this comment!

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  • andrew

    It’s a dream come true to be included on this list with all these talented, smart people. Thanks for putting this together and for a great blog yourself!

  • lead answer

    Hey, you guys done a good job by putting all the leading blogs in the market, I am quite happy with the list because my favorite blogs at least manage to lead in the list.