After more than three years producing 11 comprehensive Top Content Marketing Blogs lists, we’ve decided to hang it up. Today’s release of the Top 42 Content Marketing Blogs (as we know it) will be our last.
Why you ask?
When we began the Junta42 Top 42 Content Marketing List back in late 2007, content marketing as we know it was just being born. Frankly, most marketing professionals didn’t know what content marketing was or how to use it. Marketers didn’t understand the impact that content marketing would make on the practice of marketing. The reason we developed the Top 42 list was to bring attention to some amazing thought leaders around the content marketing practice area and bring awareness to this thriving and important practice.
Our first list in January of 2008 featured 81 blogs. Our current list features over 450 (we could easily have more).
This was a tough decision, but in our minds, the goal of the Top 42 list has been accomplished. Now it’s time to move onto other initiatives.
Today, content marketing is the dominant phrase for the creation and distribution of compelling and relevant content to attract and/or retain customers (see this post). While there were very few resources to help marketers years ago, there are now more every day, including the Content Marketing Institute, Chief Content Officer magazine, and the industry event, Content Marketing World (in which you’ll see many of the Top 42 speak by the way).
A Sincere Thanks
First, I’d like to thank all the Top 42 bloggers. You are the ones that, day in and day out, spread the word of content marketing. You shared your expertise with the goal of truly helping marketing professionals understand how to communicate more effectively. You did it! My thanks first and foremost go to you.
Second, I’d like to thank Janet Robbins, the lead researcher for the Top 42 Content Marketing Blogs. Janet helped put the formula together for grading each and every blog, and put her time in every quarter to make this happen. The Top 42 would not exist without Janet, and I want to thank her immensely.
Through the Years
Big congratulations goes to Jay Baer of Convince and Convert for taking the number one spot for the second time. Jay joins repeat offenders Brian Clark from Copyblogger and Lee Odden from TopRank (yes, you’ll see all three at Content Marketing World as well as former Top 42 winner Andrew Davis of Tippingpoint Labs). Here are the winners of each release dating back to January, 2008.
Release #11: Convince and Convert
Release #10: Online Marketing Blog
Release #9: Brian Solis
Release #8: Convince and Convert
Release #7: Online Marketing Blog
Release #6: Tippingpoint Labs
Release #5: Marketing with Meaning
Release #4: Online Marketing Blog
Release #3: Copyblogger
Release #2: Copyblogger
Premier Release (January 2008): Nigel Hollis (Millward Brown)
How We Score
The Top 42 scores are calculated using a combination of 1) Relevance to Content Marketing, 2) How much the blog adds to the Content Marketing conversation, 3) Google Page Rank, 4) blog consistency and 5) previous ranking.
For the complete list of Junta42 Top Content Marketing blogs, click here.
The Final Junta42
Top 42 Content Marketing Blogs List
1 Convince and Convert
2 TopRank Blog
3 Brian Solis
4 Conversation Agent
5 Marketing Experiments
7 Social Media Examiner
8 Inbound Internet Marketing Blog
9 Social Media Explorer
10 Heidi Cohen
11 Post Advertising
12 Web Ink Now
14 Influential Marketing Blog
15 Ducttape Marketing
16 Digital Marketing Blog
17 Drew’s Marketing Minute
18 Marketing Interactions
19 Direct Marketing Observations
20 Conversation Marketing
22 Tippingpoint Labs
23 The Conversion Scientist
25 DreamGrow Social Media
26 Branding Strategy Insider
28 Vertical Measures
30 FASTforward Blog
31 Daily Fix
32 PR 20/20
34 Vertical Leap
35 Damn! I Wish
36 Word to the Wise
37 Social Media Magic
38 B2B Bloggers
39 eMedia Vitals
41 Optimize This
42 How Soon is Now?
Thanks again to all of you who have supported and shared this important list of content marketing experts. We’re sad to see it go, but happy about the future of content marketing!