Is TikTok’s Clock Ticking? 7 Answers to TikTok Ban Questions
March 22, 2024
Content Marketing Institute Team
Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing.
Look Inside Your Brand’s Community for People To Help Lead It
February 22, 2024
Ann Gynn
Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.
The Advanced LinkedIn Ads Guide To Spending Less and Getting Better Results
February 1, 2024
AJ Wilcox
B2B marketers find LinkedIn to be a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice.
Crack the LinkedIn Code With Advice From Marketers Who Did It
January 24, 2024
Ann Gynn
LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most popular B2B social platform.
Big Brand Content Examples That Shine, Charm, and (Sadly) Bore
January 11, 2024
Ann Gynn
Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.
Is Social Media Even Worth It Anymore?
November 2, 2023
Jodi Harris
With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.
How The Humane Society Makes Emotional Connections Through Print and Digital Content
October 19, 2023
Dawn Papandrea
Combining cute puppy images and hard-hitting advocacy requires deft hands. It’s a challenge the Humane Society content team manages year after year. Here’s how Emily Hamlin Smith, Content Marketer of the Year finalist, makes it happen.
17+ Expert Approved Social Media Marketing Tips
September 14, 2023
Ann Gynn
The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?
Twitter’s Rebrand Is on Fire (and It’s Not Glorious)
August 4, 2023
Content Marketing Institute Team
Twitter’s rebrand to X tells a story. Is it a story they want to be told? Is it a story they planned? Probably not. Is it a story marketers can learn from? Most definitely.
How a Subscribed Audience Can Draw a Crowd for Your Next Content Product
July 25, 2023
Robert Rose
Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too. Robert Rose explains why you should tap into that superpower to launch new content.
Outsmart the Instagram Algorithm: Proven Strategies for Success [+ B2B Examples]
June 28, 2023
Ann Gynn
Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented platforms.
How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram
June 1, 2023
Ashley Baker
Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram.
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