Skip to content
A woman looking at data represents how important attention metrics will be in marketing in 2024.

Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric

The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.
content-marketing-measurement

5 Content Marketing Measurement Don’ts (and What To Do Instead)

Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today.
mastering-content-marketing-metrics

Overwhelmed by Marketing Analytics? This Advice Will Help Create a Workable Strategy

Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow the most relevant advice from these experts.
brand-authority-score

You Can Get a Brand Authority Score Now, But What Does It Really Tell You?

This week, Moz launched the Brand Authority score. It’s designed to measure a company’s strength and salience. But it also might show something else. Explore more about the brand value metrics that matter to brands.
CMI_GA4

Why Learning GA4 Is So Hard – And What To Do About It

GA4 is here. It's weird. And you're gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them).
measuring-brand-awareness

3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]

You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey.
data-dashboard-guidance

How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.
content-roi

Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)

Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals.
contently-cmi-2022-hero-outlines

The Content Director’s Secret to Measurable Impact

How do you measure content's impact? Learn to prove the value of your content campaigns with these metrics pointers.
choose-better-content-metrics

Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals

Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement.
measure-content-impact-brand-value

Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]

Brand-value goals make the top of most marketers’ lists. You spend a lot of time trying to figure out how to quantify them. But maybe, you should stop trying to calculate the results. Robert Rose explains.
reporting-mistakes-content-budget

Stop Making These Reporting Mistakes (If You Want To Keep Your Content Budget)

Does your executive team get how content marketing helps the business? They may not if you’re committing one or more of these fatal reporting mistakes. And that likely affects the budget for content marketing.