By Content Marketing Institute Team published September 18, 2020

An Oops, a Kick, and a Rebrand Get Noticed [The Weekly Wrap]

The Weekly Wrap debuts its new format – three notable things in content marketing: VRBO’s big oops, Toggl’s rebrand, and Keds kicking up of the power of women. Get the what, where, and why now. Continue reading

By Robert Rose published September 11, 2020

Why Is It Harder to Stop Than to Start? [The Weekly Wrap]

This week, Robert Rose wraps up this podcast. He ponders if it can ever be as easy to stop things as it is to start them and he points toward what’s coming next every Friday. Continue reading

By Robert Rose published September 4, 2020

Should Your Brand Enter Controversial Conversations? [The Weekly Wrap]

This week, Robert Rose asks if brands should be more controversial and chats with CMI founder Joe Pulizzi about whether Google should replace universities. Continue reading

By Robert Rose published August 28, 2020

Will You Do Me a Favor? [The Weekly Wrap]

This week, Robert Rose asks if you’ll do a favor (it’s a trust test). And talks with the interesting person in content marketing about depending more on your audiences for your content. Continue reading

By Robert Rose published August 21, 2020

Should You Add More to Scale Your Content Strategy? [The Weekly Wrap]

This week, Robert Rose asks whether technology or people are more important in content strategy. He chats with a futurist about whether martech serves us or we serve martech, and more.
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By Robert Rose published August 14, 2020

Should You Stop Trying to Make Your Content One of a Kind? [The Weekly Wrap]

This week, Robert Rose ponders if we’re borrowing enough good ideas and talks with Grapevine6 co-founder about content, the state of influencer marketing, and how to get more from your social media partner. Continue reading

By Robert Rose published August 7, 2020

How Are Marketers Embracing the Chaos? [The Weekly Wrap]

This week, Robert Rose finally accepts the chaos. He ponders wanting to do something meaningful but not wanting to start something meaningful. He chats with this week’s person in content marketing about the new importance of content. Continue reading

By Robert Rose published July 31, 2020

Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap]

This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content. Continue reading

By Robert Rose published July 24, 2020

Not All Audiences Are Good Audiences [The Weekly Wrap]

This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era. Continue reading

By Robert Rose published July 17, 2020

Celebrate the Diversity of Purpose and the Purpose of Diversity [The Weekly Wrap]

This week, Robert Rose talks about the long game on purpose and with this week’s person making a difference in content marketing about everything from the Facebook boycott to why representation matters as much in marketing as media. Continue reading

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