By Robert Rose published December 6, 2019

Should Data Really Be in the Content Driver’s Seat? [The Weekly Wrap]

This week Robert Rose considers a Moneyball approach to content and a fresh take on CMO views of customer experiences. He talks with the person of the week about measuring content’s impact and more. Continue reading

By Robert Rose published November 29, 2019

Favorite Interviews, Rare Good News, and More To Be Thankful For [The Weekly Wrap]

This week, Robert Rose promotes viewing the world (and work) through a lens of gratitude. He rounds up the best news you might have missed, shares highlights from his favorite interviews, and points to inspiring content marketing examples. Continue reading

By Robert Rose published November 22, 2019

Digging Into the Marketing Measurement Myth [The Weekly Wrap]

This week, Robert Rose gets to the heart (and mistakes) of marketing measurement. He talks with Scott Monty about what Mr. Rogers can teach us about business. He digs into the “moment of next” research and more. Continue reading

By Robert Rose published November 15, 2019

‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap]

This week, Robert Rose contemplates a Latin proverb, Xerox’s new storytelling team, and talks with the one and only Ann Handley about saying no to more content. Plus, he points to the latest B2B research to help your content marketing. Continue reading

By Robert Rose published November 8, 2019

Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap]

This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially. Continue reading

By Robert Rose published November 1, 2019

How to Plan for Spontaneity and React to Google’s New Algorithm [The Weekly Wrap]

This week Robert Rose is thinking about the danger of losing spontaneity. He offers a fresh take on Google changing the way search works and talks with Kathy Klotz-Guest about how to promote a culture of experimentation in business.

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By Robert Rose published October 25, 2019

The Weekly Wrap: The 1 Thing That Goes Bump in a Marketer’s Night (and Day)

This week Robert Rose reflects on marketing bumps in the night. He mulls Verizon’s startling move, talks differentiation with a creative agency leader, and points to an article that might just have you and your agency singing Kumbaya. Continue reading

By Robert Rose published October 18, 2019

The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing?

Robert Rose offers a fresh take on Best Buy using its website for new revenue opportunities. Plus, hear from the founder of the Native Advertising Institute and click on an article about how to do native ads the right way. Continue reading

By Robert Rose published October 11, 2019

The Weekly Wrap: Are You the Most Interesting Voice in the Room?

This week, Robert Rose talks on the heart of thought leadership and publishers who don’t have their hearts in the subscriber game. He talks to the Duct Tape Marketing author and points to an article to give your content heart and soul. Continue reading

By Robert Rose published October 4, 2019

The Weekly Wrap: Is Culture Eating Your Content Strategy for Breakfast?

This week Robert Rose advocates why the debut of a new corporate culture club is a must. He offers a fresh take on Amazon replacing TV ads, and points to an article that explains why the content technology process is failing you. Continue reading

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