By Robert Rose published July 31, 2020

Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap]

This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content. Continue reading

By Robert Rose published July 24, 2020

Not All Audiences Are Good Audiences [The Weekly Wrap]

This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era. Continue reading

By Robert Rose published July 17, 2020

Celebrate the Diversity of Purpose and the Purpose of Diversity [The Weekly Wrap]

This week, Robert Rose talks about the long game on purpose and with this week’s person making a difference in content marketing about everything from the Facebook boycott to why representation matters as much in marketing as media. Continue reading

By Robert Rose published July 10, 2020

The Bad News (and the Good) About 2020 [The Weekly Wrap]

This week, Robert Rose ponders when the other 2020 shoe will drop, talks with Highspot’s Marissa Gbenro about how CMOs plan to spend a predicted budget increase, and shares a post about Some Good News. Continue reading

By Robert Rose published July 3, 2020

Are You Squeezing Out All the Big Ideas and Great People? [The Weekly Wrap]

This week, Robert Rose ponders squeezing out all the big ideas. He talks with a Content Marketing Agency of the Year leader about if we’re squeezing out all the great people. And he helps you squeeze out of writer’s block. Continue reading

By Robert Rose published June 26, 2020

Do You Know Flat-Earth Marketers? [The Weekly Wrap]

This week, Robert Rose ponders flat-earth marketing. He talks with A. Lee Judge about whether marketing is keeping its fair share of budget, and all things video. Plus, he points to an article on when to make –and break – content rules. Continue reading

By Robert Rose published June 19, 2020

Are You Measuring the Right Things? [The Weekly Wrap]

This week, Robert Rose wonders if we’re measuring the right things, talks about stay-at-home trends that Google thinks will stick, and contemplates if engagement really is a valuable metric. Continue reading

By Robert Rose published June 12, 2020

The Power of a Pause: More Effective Than Words? [The Weekly Wrap]

This week, Robert Rose ponders conversational pauses, gives a take on content paywalls, chats about brand publishing changes over 20 years, and points to an article about how content marketers can do something about racism and inequity. Continue reading

By Robert Rose published May 29, 2020

Bounce Back? Nope. What You Should Prepare For Now [The Weekly Wrap]

This week, Robert Rose ponders an economic bounce back (and what you should be doing now), talks with an “unapologetic marketing truth teller,” and more. Continue reading

By Robert Rose published May 22, 2020

You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap]

This week, Robert Rose thinks about how to spend time, gives his take on if the pandemic is the biggest publishing opportunity in 75 years, talks about the crisis’ effects on B2C and B2B content marketing, and more. Continue reading

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