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The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing?

Robert Rose offers a fresh take on Best Buy using its website for new revenue opportunities. Plus, hear from the founder of the Native Advertising Institute and click on an article about how to do native ads the right way.
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The Weekly Wrap: Are You the Most Interesting Voice in the Room?

This week, Robert Rose talks on the heart of thought leadership and publishers who don’t have their hearts in the subscriber game. He talks to the Duct Tape Marketing author and points to an article to give your content heart and soul.
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The Weekly Wrap: Is Culture Eating Your Content Strategy for Breakfast?

This week Robert Rose advocates why the debut of a new corporate culture club is a must. He offers a fresh take on Amazon replacing TV ads, and points to an article that explains why the content technology process is failing you.
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The Weekly Wrap: You Won the Keys to the Content Kingdom. Now What?

Robert Rose reflects on why yes is only the opening salvo in a content revolution. He talks to an original content marketing rebel. Delves into what “magazine” means and why you should care. And he shares an idea you can use.
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The Weekly Wrap: All About How to Win at Presenting

This week, Robert Rose raps on the benefits of including a “B” story in business-case presentations; explores troubling data on trust in online news; and delivers a double dose of tips for overcoming anxiety when presenting on stage.
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The Weekly Wrap: How to Go Off Script AND Stay in Compliance

This week Robert Rose gives a fresh take on a publisher who broke the mold to achieve remarkable growth. He talks practical compliance with an intellectual property authority and shares a content marketing idea you really need to know.
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The Weekly Wrap: Don’t Fear the Unsatisfying Ending

In the Weekly Wrap, Robert Rose ponders whether every story needs a satisfying ending, thinks about how to shake up traditional marketing, and talks purpose with this week’s person in content marketing making a difference.
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The Weekly Wrap: Your Content Team Doesn’t Need Superstars. It Needs This.

This Weekly Wrap episode is all about people. Why aren’t superstars key to great teams? Is Allstate’s new content internal team in good hands? How do you create a content team powerhouse? And what’s Agile got to do with it all?
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The Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints

What if rules foster better creativity? How great must your content be to get personal data from consumers? Why does a brief predict first draft success? All those questions and more will be answered in the Weekly Wrap.
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The Weekly Wrap: Data Makes Content Marketing Better

In less time than it takes the Kardashians to pick a fight, Robert Rose dishes all about data this week. He reveals a tactic missed by many, converses with a Content Marketer of the Year finalist, and shares a content idea you can use.
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The Weekly Wrap: It’s Time to Do Something About Diversity

In this episode, Robert Rose explores the strength that comes from diverse voices, talks with Sydni Craig-Hart about multicultural marketing, and offers a fresh take on creating – rather than stealing – an audience.
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The Weekly Wrap: For Unskippable Content, Focus on Quality Things

Robert Rose explains why websites must be more than a collection of content “things,” using Staples’ new magazine as an example; quizzes marketer and recovering politician Jim Kukral on becoming “unskippable;” and points out a must-have checklist for creating quality content.