By Jodi Harris published May 6, 2019

You Say You Want a Digital Transformation?

Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and digital experience shares what it took. Continue reading

By Stephanie Stahl published April 18, 2019

Content + Tech: How to Create Better Audience Experiences

Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better. Continue reading

By Kim Moutsos published November 1, 2018

100+ Tools Content Marketers Really Love

Want to be a better content marketer? Don’t overlook the importance of technology. And, as a jumping-off point for your content tech search, check out the favorite tools of your fellow marketers. Continue reading