By Dennis Shiao published September 17, 2019

Creative + Logic = Most Helpful Content Experiences

Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your content work smarter. Continue reading

By Dennis Shiao published August 22, 2019

How to Get Sales and Marketing in the Same Kitchen

Omelets and scrambled eggs have the same ingredients. Yet one is an elevated dish and the other a banal breakfast. The difference? It’s the same as the one that distinguishes an aligned sales-and-content-marketing strategy from a disparate one.

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By Dennis Shiao published August 19, 2019

Organizational Silos? How to Battle Content Chaos and Win

Our hero was presented a formidable task. The CMO just announced he was going to solve the “content problem.” His mission? To battle the chaos resulting from large teams operating in silos. Could he and his team do it?

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By Dennis Shiao published July 25, 2019

For Better Results, Think of Content Marketing Like a Product

Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success.

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By Dennis Shiao published July 10, 2019

Get More Content Noticed, Stop the Bad Metadata

Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir. Continue reading

By Jodi Harris published July 5, 2019

A Crash Course in ABM-Powered Content Marketing

A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line results from content marketing. Continue reading

By Jodi Harris published May 6, 2019

You Say You Want a Digital Transformation?

Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and digital experience shares what it took. Continue reading

By Stephanie Stahl published April 18, 2019

Content + Tech: How to Create Better Audience Experiences

Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better. Continue reading

By Kim Moutsos published November 1, 2018

100+ Tools Content Marketers Really Love

Want to be a better content marketer? Don’t overlook the importance of technology. And, as a jumping-off point for your content tech search, check out the favorite tools of your fellow marketers. Continue reading