An interview-based B2B podcast’s success is predicated on multiple factors, but none bigger than the quality and diversity of guests. Get the strategies and templates to find amazing guests from someone who’s been here, done that.

See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results for the Project of the Year finalists.

Podcasting is huge. No wonder everyone seems to be launching company podcasts these days. But instead of treating podcasting as just another content channel to tick, how will yours stand out in such a crowded field?

A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast. B2B and B2C brands elevated creativity to inspiring levels in 2018 and CCO magazine shared some of the best.

Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams.

Deciding to launch a podcast requires brands to consider a lot. Therefore, they have a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and marketers aren’t asking it often enough.

With a sound strategy and some creativity, podcasts can bring big content marketing benefits to just about any business. Learn how to attract listeners and boost your bottom line from these brand success stories.

B2B and B2C brands delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to media partnerships. Get inspired by 15 brands doing just that as shared in CCO’s Idea Garage in 2017.

How can a brand’s podcast lead to nearly 2 million downloads with listeners in 200 countries and generate about $500,000 in direct revenue in four years? Joe Pulizzi goes step by step into how This Old Marketing was created.

Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing.

Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how.

We do a deep dive into the Pepsi video fiasco and explore the only content business model that matters. Our rants and raves include advertising blinders; then we close the show with an example of the week from Farmer-Stockman.