By Scott Aughtmon published June 22, 2020

5 Content Lessons From John Krasinski’s Some Good News

Ever have a good idea but not the time to do it? That was John Krasinski. But then the pandemic hit and he had the time to create the Some Good News series. Here are five content lessons learned while watching the eight episodes.
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By Robert Rose published May 28, 2020

3 Secrets to Writing Better Video and Audio Scripts [Examples]

Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading

By Robert Rose published April 30, 2020

How to Make a Weekly Podcast: A Step-by-Step Guide

The Weekly Wrap’s Robert Rose is often asked how much work does it really take to manage a podcast. Now, he takes you behind the scenes through his process and details the time and tools he uses. Continue reading

By Ann Gynn published December 23, 2019

6 B2B Brands That Put the Creative in Their Content Marketing [Examples]

Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity.
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By Ann Gynn published December 19, 2019

Look Inside the Idea Garage for 8 Fresh B2C Examples

We’re opening the door to reveal eight innovative B2C content marketing examples shared in Chief Content Officer’s Idea Garage in 2019. Feel free to bookmark this page for one-stop inspiration in 2020. Continue reading

By Michael Becker published September 24, 2019

How to Get Great Guests for Your B2B Podcast [Outreach Templates]

An interview-based B2B podcast’s success is predicated on multiple factors, but none bigger than the quality and diversity of guests. Get the strategies and templates to find amazing guests from someone who’s been here, done that. Continue reading

By Stephanie Stahl published September 5, 2019

Latest Winners of Content Marketing Awards Up the Game

See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results for the Project of the Year finalists. Continue reading

By Mark Jones published August 12, 2019

How to Make Your Brand’s Podcast Soar to Top of the Charts

Podcasting is huge. No wonder everyone seems to be launching company podcasts these days. But instead of treating podcasting as just another content channel to tick, how will yours stand out in such a crowded field?

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By Ann Gynn published December 19, 2018

Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast. B2B and B2C brands elevated creativity to inspiring levels in 2018 and CCO magazine shared some of the best. Continue reading

By Carla Johnson published August 24, 2018

How LinkedIn Spun to the Top of Search for LinkedIn Marketing

Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams. Continue reading

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