5 Ways to Create the Most Valuable Content for Your Audience
For consumers to view your content as trustworthy and engaging, it must be valuable and reliable. How do you do that? Let’s explore.
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Messaging & Positioning Framework
Cutting-edge marketers know that it’s not enough to merely send a one-size-fits-all welcome campaign—it should be a strategic, personalized series of messages that engage each subscriber and set the tone for the entire customer journey. Every interaction a customer has with you, your product, or company will influence how they…
How 6 Brands Stand Out and Get Results from Content Marketing
Imagine if your FAQ section led to a 34.7% increase in revenue or your blog conversion rates grew by 800%. Discover how six companies in six industries don’t have to imagine those numbers, they’re finding that kind of success today.
3 Ways to Use Transparency in Content to Cut Through the Noise
As Robert Rose says, content can be the biggest differentiator for your product or service. How do you differentiate your content? Be transparent – tell authentic stories that your audience wants to read. Start with these three ways.
21 Things to Do (or Not Do) After a Social Media Algorithm Change
In your world, a change in a social media platform algorithm is a breaking news event. What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts.
With Great Content Power Comes (Yep) Great Responsibility – What Will You Do With It
Coming to grips with how to apply ethics to everyday content and marketing decisions is hard. That’s why we’ve gathered insight, advice, and a few examples to help you choose a path that feels both responsible and ethical to you.
The Business Story Argument: A Working Framework to Pressure Test Your Story
Want an easy-to-follow test to see if your story is well-crafted, entertaining, engaging, and ultimately convincing? Learn Robert Rose’s new three-act pressure test (and how to create the framework if you don’t have one).
How to Build a Vibrant Online Community [Examples]
Smart brands work hard to create online communities where digital versions of personal interactions are common. The pandemic just made them more important.
17 Questions to Break Free From Competitive Content Issues
Is your content focus “niche enough” for success? How do you know? CMI founder Joe Pulizzi shares a two-question litmus test, plus questions to help you craft a great niche where your content stands out for your core audience.
7 Things Top-Performing Technology Marketers Do With Their Content [New Research]
Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly. But, there’s good news according to our latest research.
100 Social Media & Content Marketing Predictions for 2010
Some things amaze me, like this year's social media and content marketing predictions list. What does one sent email and two tweets equal? Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media. No kidding! Just check out this list…
Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap]
This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content.