Search Results for: brand voice

7 B2C Brands Offer Content Marketing Lessons and Inspiration

Published: 2018-11-28

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Here are seven retail brands creating success. Read on to see how they deliver what their audience wants. Continue reading

How Voice-Activated Tech Will Change Content Marketing

Published: 2018-10-11

Voice-response technology may be the most disruptive force to hit marketing since the internet added visuals. Use this guide to see what it takes to add your brand’s voice to the conversation. Continue reading

How Content Takes the Stage to Change Brand Perception [Example]

Published: 2018-08-31

Content stands center stage for a brand shifting its reputation from a focus on gambling and Vegas to one known for entertainment throughout the world. Leading the effort is this Content Marketer of the Year finalist who shares lessons learned. Continue reading

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Published: 2018-05-11

Even established brands must start at the ground floor to build a B2B influencer marketing program. Learn how SAP got its start using proactive, reciprocal actions to build successful relationships with industry personalities. Continue reading

How 3 Content Brands Tackle Their Toughest Internal Challenges

Published: 2018-04-26

What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges. Continue reading

5 Steps to Strategically Reboot Your Brand’s Content Marketing

Published: 2018-04-06

Content is a brand’s currency to demonstrate relevance and get closer to its customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Continue reading

Personal vs. Corporate Branding: Is It Me or We?

Published: 2018-02-19

Should personal and corporate brands work in harmony? The short answer is yes – research shows it helps the bottom line. But how? Let’s explore how employers – and employees – can take a proactive, mutually beneficial approach. Continue reading

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Published: 2018-01-31

With a sound strategy and some creativity, podcasts can bring big content marketing benefits to just about any business. Learn how to attract listeners and boost your bottom line from these brand success stories. Continue reading

13 Smart Brands Using Technology to Power Their Content

Published: 2018-01-16

Tech-enhanced content is predicted to really take off in 2018. Here’s a glimpse of some of the biggest tech contenders – and some creative ideas to inspire you to use them in your own content marketing strategy. Continue reading

Voice Search: Is Your Content Prepared for the Verbal Revolution?

Published: 2018-01-04

Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology. Continue reading