Search Results for: brand voice

How to Create the Right Video Experiences for Your Brand

Published: 2020-05-12

Video’s versatile format can serve multiple marketing purposes. But which combination of formats, features, and distribution options best fit your needs and goals? Use this decision-making guide to find the ideal path. Continue reading

How to Build a Personal Brand After a Job Loss

Published: 2020-04-15

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading

7 Brands Getting Email Right During a Crisis [Examples]

Published: 2020-04-01

Every company under the sun seems to be sending emails around the pandemic news. Let’s look at seven examples of marketers rising to the occasion to deliver value and promote togetherness when we all need to stand six feet apart. Continue reading

How to Make Content Your Brand’s Safety Net [The Weekly Wrap]

Published: 2020-03-13

This week, Robert Rose shares how content teams can be a secret weapon. He challenges an article’s claim that C-suite internal salary ranking shows a decline in marketing’s value. Plus, he talks with Megan Gilhooly about how to get customer data. Continue reading

How to Write Social Media Guidelines That Help Employees and Protect Your Brand

Published: 2020-01-08

Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading

The Weekly Wrap: Are You the Most Interesting Voice in the Room?

Published: 2019-10-11

This week, Robert Rose talks on the heart of thought leadership and publishers who don’t have their hearts in the subscriber game. He talks to the Duct Tape Marketing author and points to an article to give your content heart and soul. Continue reading

How to Make Your Brand’s Podcast Soar to Top of the Charts

Published: 2019-08-12

Podcasting is huge. No wonder everyone seems to be launching company podcasts these days. But instead of treating podcasting as just another content channel to tick, how will yours stand out in such a crowded field?

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Is April Fools’ Day Worth the Risk for Brands?

Published: 2019-04-01

April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought. Continue reading

7 Steps to Getting Brand Trust Right

Published: 2019-03-08

There’s a crisis in consumer trust. Yet brand trust is one of the biggest factors for consumers’ purchasing decisions. Here’s how to address the pressure to not only secure brand trust but to let marketing own it. Continue reading

How to Write Headlines That Get Your Brand What It Wants [Checklist]

Published: 2019-02-28

Counting headlines is an antiquated skill. But the sentiment should live on: Writing a headline that best fits its environment is what makes it great. Follow this checklist for headlines that work for your audience and your brand. Continue reading