While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions.
Google Analytics, marketing automation, and CRM data – the best method to overcoming a data fragmentation issue is to understand what kind of data each platform offers and how it can work together for a full-circle view of the customer.
Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively.
Google Analytics can be intimidating, and too many marketers just browse through charts and graphs without gaining any insights. But Analytics does have answers if you ask the questions in the right way. Find out 3 content optimization questions that Analytics can answer.
All too often, I’ll ask a client a question, and they’ll readily have an answer. But when I question the answer and ask for a source, they’ll tell me, “We just know.” I don’t have to explain why this is SO wrong, and yet we all do it all the…
Nothing else matters if your content doesn't help you achieve a business goal. As is the case with any marketing strategy, measurement and tracking against benchmarks and goals is necessary in proving content marketing ROI. Get the details on 3 ways to measure your content marketing strategy success with Google Analytics.
Google Analytics is a fountain of useful data about your content's performance – If you know where to look for it. Learn how to go beyond the basics and uncover critical insights to help achieve greater content marketing success.
A content audit is a great way to maintain or improve the quality of your content. Breaking down your website piece by piece and evaluating the analytics provides invaluable information for content development and conversion success.
If you are truly an effective content marketer consultant, at least 25 percent of your job is educating your clients about the digital marketplace. Clients look to you to clarify how things really work in cyberspace, and if you are good at your job, you take that seriously. One area…
Do you want to use analytics more often to make decisions based on data instead of instinct? To do this, you not only need to have a good understanding of analytics, but you also need to present them to your team in a way that is useful to them. Last…
Bounce rates, time on site, page views – the availability of data about your website can astound even the best content marketer. How do you know what data is important and how to analyze it for your needs? The experts share their tips.
While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy.