Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
How can you create content using Agile methodologies while maintaining quality and consistency? Set up separate – parallel – sprints for marketing and content marketing efforts.
Stop working in triage mode. Put the brakes on those unexpected immediate demands to adjust your content production. Create the infrastructure for effective long-term content production, and ensure it incorporates Agile marketing.
Software developers have much in common with content marketers. Discover how the 12 principles of Agile frequently followed in the software industry can help your business deliver high-quality, impactful content.
A CEO and a data scientist have a conversation about generative AI in marketing. Both parties leave frustrated. But the friction could have been dissipated if they had created user stories that got everybody on the same page.
Faster and Flexible Strategies for Today’s Unpredictable World Innovative marketers are updating the idea of agile marketing in light of our new normal – let’s call it “Modern Agile Marketing.” What makes it modern is obvious. We’re all living and working in a new reality, and we’re still discovering how—and…
Nothing seems different, but suddenly you’re rushing to make deadlines, editors are stressed, and the whole process has become frantic. Step back and figure out where the workflow is breaking down with this Agile Work in Progress tool.
Create one-sentence user stories for your content marketing program. They put audience needs at the center of content production, support efficient teamwork, and encourage interdepartmental communication.
If you want to do more than merely survive as a content creator in today's unpredictable business landscape, you need to develop an agile learning mentality. Be willing to think dfferently on all levels and cultivate these 6 traits to thrive and prosper.
Do you need more marketers or more analysts, strategists, and other specialists? Most teams would vote for both. Try this approach to balance your need for deep expertise and the agility and stability content generalists provide.
Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.