By Debbie Williams published May 2, 2011

The Content Questionnaire: How to Uncover Key Details for More Effective Content

Digging in to reveal the vital nuggets of information that tell a brand or company’s story is an essential first step in the content development process. At SPROUT Content, one of the first things we send to clients is our … Continue reading

By Thomas Clifford published April 28, 2011

How to Create 5 (Content Marketing) Products from 1 Interview

It used to drive me bonkers. I’d interview someone for a project. 10% of the interview ended up in the project. 90% never even saw the light of day.   And you know what made matters even worse? That 90% … Continue reading

By Keith Luscher published April 25, 2011

How Great Content Can Get Your Foot in the Door

The concept of content marketing is nothing new, but the forms of delivery have changed. While marketers tout the use of digital distribution because it is cost-effective, marketers can also benefit from personalized, in-person delivery. Let’s step back and forget … Continue reading

By Manya Chylinski published April 20, 2011

How to Find Content Ideas in Demographic Data

You’ve probably used demographics or psychographics to identify and understand your customers and your market. But have you ever thought of using these data to create content? This post shows you how to: Limit the data you collect to extract … Continue reading

By Scott Frangos published April 18, 2011

How to Turn Your Analytics into Actionable Tasks for Content Marketing

Are you feeling overwhelmed by all of your analytics? Last Friday I explained how to figure out the business goals for your website, assign dollar values and set up customized reports so you can view your key performance indicators (KPIs). … Continue reading

By Tom Pisello published April 12, 2011

How to Find the Right Type of Content For Your Business

Marketing budgets are growing for most companies, but so are the requirements to reach more empowered, skeptical and frugal buyers via more channels. How can you know that the content you invest in will forge effective connections and engagements that … Continue reading

By Rachel Foster published April 11, 2011

The Pros and Cons of Tweeting at Live Events

I recently had the pleasure of attending a TEDx event. Many of my clients, friends and tweeps were interested in the content, so I told them I would tweet live from the event. However, ten minutes into the first talk, … Continue reading

By Ahava Leibtag published April 6, 2011

Using the Valuable Content Checklist: A Step-by-Step Guide for Different Content Types

We are all looking for the silver bullet that will make our content sparkle. What if from the time of content creation we already had the benchmarks in place that we know forms valuable content? Yesterday, I introduced the Creating … Continue reading

By Ahava Leibtag published April 5, 2011

Creating Valuable Content: An Essential Checklist

To help you manage the execution details of your content marketing, use this Creating Valuable Content Checklist. Continue reading

By Michele Linn published March 18, 2011

10 Ideas to Help You Maintain a Consistent Blogging Schedule

Have you recently started a group blog or are you struggling to maintain one? In a comment on another blog I write for, Savvy B2B Marketing, someone recently told me he was starting a group blog and expressed this concern: “Our … Continue reading