I had the strangest thing happen to me last week. I was talking to the lead on a big website project, and I asked him, “So what types of content do you plan to include?” He told me, “Written, video, … Continue reading
10 Reasons Your Content Marketing Stinks and How to Fix It
It’s great, right? We are all publishers and mini-media companies today. We all have the opportunity to create relevant and compelling content to attract and retain customers (content marketing). There are no barriers. Well, it’s usually not so great. Now … Continue reading
Is Your Best Content “Stuck” Inside Your Company?
Towards the end of last year, I had the distinct pleasure of talking with Joe Chernov, the Director of Content from Eloqua. I have been impressed with what they are doing in terms of content marketing, and Joe gave me … Continue reading
What’s an Acceptable Enewsletter Open Rate?
I’ve had the pleasure of working with Mitch Rouda on a number of consulting assignments over the years. Frankly, you’d be hard pressed to find someone more knowledgeable about the publishing industry. Mitch has worked with over 40 organizations over … Continue reading
Content Marketing “Show and Tell”: How One Company Diversifies Content for Utility
How do you prefer to get information? Do you learn best by reading, hearing, seeing a demonstration, trying it yourself, or a unique combination of these things? I think it’s safe to say if you poll an audience of more … Continue reading
Should We Really Think Like a Publisher?
Thanks to my good friend and “publisher” Mike Azzara for putting together the following thoughts on, of all things, the word “publisher”. Joe’s recent post admonishes non-media brands to believe that they are publishers. In fact, he says, “Believing that … Continue reading
How to Measure and Present the Effectiveness of Your Content Marketing Program
In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading
Are Brands Ready to Be Media Companies? 4 Steps to Yes
Read an interesting article from MediaPost this morning entitled “Are Media Brands Ready to Be Brands?” The question about whether or not media brands are like real brands has been asked every since I’ve been in the media business. The … Continue reading
Use Different Media to Accomplish Different Goals
Listened to an excellent overview from Ann Marie Kelly from Gfk MRI today who talked about consumer research and magazines. One piece of research that stood out was focused on how consumers engage in different media for different reasons. Television, … Continue reading
6 Things to Switch When Targeting Content for Foreign Markets
Quick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized note addressing your most pressing concerns and offering tailored ideas to help? Hmmm. Tough choice, right? In that … Continue reading
