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Noz Urbina

Noz Urbina

Noz Urbina is a globally recognized content strategy consultant and trainer specializing in marketing and technical communication for multinational clients. He delivers frequent workshops and keynotes on cutting-edge content techniques, co-authored "Content Strategy: Connecting the dots between business, brand, and benefits," and tweets on @nozurbina. Noz founded Urbina Consulting and is Strategic Marketing Director and Events Chairperson for Congility.com.

Stories By Noz Urbina

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The 5 Ws of Adaptive Content: A New Look at Making Content Contextually Appropriate

December 24, 2014
Making content contextually appropriate for all the possible channels, devices, and scenarios can be overwhelming if you aren’t starting with a good content strategy. Here are the 5 Ws to consider.

How to Adjust Your Content Strategy for Adaptive Content Personalization

October 27, 2014
In every sphere of business, consumers will benefit from the tailored or personalized experiences that adaptive content can facilitate. Following is a detailed breakdown of the key considerations for adjusting your strategy to accommodate adaptive content.

Adaptive Content: The Omnichannel Technique You Need to Implement

September 19, 2014
Adaptive content is a content strategy technique designed to support meaningful, personalized, interactions across all channels. We're now in a multichannel world where all consumers want tailored delivery. Find out more about adaptive content and the omnichannel technique you need to implement.