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The History of Content Marketing [Infographic] – Corporate Storytelling is Not New

brief-history-content-marketingContent marketing is not new.

Brands have been telling stories to attract and retain customers for hundreds of years.  The difference today is that the barriers to entry (content acceptance, talent and technology) no longer exist for brands to get into the publishing arena.

From John Deere to Coca-Cola, the power of story has never been stronger, or more important for brands and its customers.

This History of Content Marketing infographic is based on the Content Marketing World Timeline Video from the Content Marketing Institute. Special thanks to CMI’s creative director Joseph Kalinowski for making this happen.

Want to learn more about content marketing’s history — and where it’s headed next? Check out CMI’s upcoming documentary film, The Story of Content.

Sharing information is below.  Feel free to take this infographic and share it at will.

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For more examples of the best of content marketing through the ages, listen to our weekly podcast, PNR: This Old Marketing, with Joe Pulizzi and Robert Rose.  

Joe Pulizzi

Joe Pulizzi

Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.