By Dani Finkelstein published April 3, 2015 Est Read Time: 2 min

Content Tools for a Better Strategy


With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.

Yet, many don’t have the time to investigate which tools will help them the most. To help you thrive in this era of smart content, we share information about eight useful tools that can help you create more effective content and cut down on the time it takes to create it.

Start with the title

Emotional Marketing Headline Analyzer – This excellent tool allows you to measure how emotional your headlines are. You can decide which emotion you want to activate in your customers by testing various versions of your headline.

CoSchedule – We just love tools that help us write better headlines, and CoSchedule Headline Analyzer is doing it right. Simple and easy to use, you can now understand your headlines in great depth.

Check your structure

Hemingway – Insert your content into Hemingway and the tool can tell you if your text is too dense, too complex, or unreadable. Great way to reduce editing time.

hemingway-content-creation-tool-image 1

Google AdWords Keyword Planner – Google has probably the best keyword tool (it should be a given that it’s the SEO ruler) that every content writer should use. This tool allows you to research keywords that you want to use in your next piece and suggests other keywords. Saves a lot of time and increases your writing’s SEO.

Get inspired

Google Trends – Find out if your content idea is trending using Google Trend’s technology. It shows a graph of the keywords that you intend to use in relation to their usage in Google search.

HubSpot’s Blog Topic Generator – If you’re stuck for ideas, use HubSpot’s genius tool: It allows you to input three nouns about a topic of your choice and then generates ideas for your next blog post. – A great digital curation tool, it allows you to find great content and add your own twist, save it until later, and publish through your social media channels.

Do that little bit extra

Cliché Finder – If you are writing all day, every day, it’s natural that your words may start to sound cliché. Use this simple tool to uncover which phrases have lost their impact.

Do you use any of these tools in your content marketing? Please share what you think about them and what tools you would add to the list.

Want more tools and know-how to help you build and support a successful content marketing program? Download CMI’s Launch Your Own Content Marketing Program.

Cover image by Joseph Kalinowski/Content Marketing Institute

Please note:  All tools included in our blog posts are suggested by authors, not the CMI editorial team.  No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

Author: Dani Finkelstein

Dani Finkelstein is the co-founder of BlogsRelease, the press release board for bloggers worldwide. Dani is passionate about business, entrepreneurship, and content marketing. Dani likes to follow influential bloggers and works hard on bringing the blogosphere a visible platform to find the latest press releases in diverse industries. Connect with the team on Twitter @BlogsRelease, Facebook, LinkedIn, and Google+.

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