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Content Marketing Strategy: 3 Experts on Tapping Influencers

content-marketing-best-practices-influencersWhen you think of influencer marketing, you may think about reaching out to those who have the broadest social reach to share your content. But, as Amanda Maksymiw, Leslie Reiser, and Waynette Tubbs remind us, it can be beneficial to look beyond the most obvious, popular people in your network to help you spread the word. Take a look at this short video to learn where to find influencers and how to use them in your content marketing strategy.

Brand Marketer Interview – Influencer Marketing Strategy Tips from Content Marketing Institute on Vimeo.

If you want to learn more about influencer marketing, check out these additional posts:

Looking for more guidance on influencer marketing? Download our complete toolkit, Influencer Marketing: The Latest Strategies, Templates, and Tools, for a simple 8-step process – including templates.