This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same
The guys talk how new media and content marketing are intersecting with Thrillist launch, venture money given to Woven Digital by agency players, Facebook’s latest algorithm tweaks, plus rants, raves and more.
This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch
The guys talk impact of Facebook’s moves – altering the native-advertising business model for publishers and opening opportunities for brands, plus paying media companies to create videos on the platform – rants, raves and more.
This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
Joe and Robert talk Facebook – brands moving to instant articles and why it should offer more than its creative hub to help marketers. Plus, eBay’s podcasting shot in the arm creates happy but disillusioned marketers, rants, raves, and more.
This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
Joe and Robert discuss how every media outlet missed the big story in Microsoft’s acquisition of LinkedIn. They also talk about marketers using native ads the wrong way, the plummeting of Facebook’s reach, plus rants, raves, and more.
This Week in Content Marketing: Get Ready for Content Studios to Become a 'Thing'
The guys talk what the "Chewbacca mask" means for brands. Call on Facebook to control the theft of content assets. Hail Pepsi’s new content studio. Rant and rave on personal brands and rented land, plus share fun example of week.
This Week in Content Marketing: The Future of Television Advertising Is Native
Joe and Robert talk Facebook looking to create its own content, another prediction of content marketing’s death, SNL’s play in native advertising, and why Google says YouTube ads are better than TV ads, plus rants, raves and more.
This Week in Content Marketing: The Seduction of Rented Land
Joe and Robert talk Facebook’s third-party branded content, Medium’s new software business (rented land?), Prevention’s drop of print ads, and Mashable’s restructure. And they rant and rave about SheKnows Media and Audible’s “podcasts.”
This Week in Content Marketing: Machines Are Coming to Replace Your Marketing Job
Joe and Robert talk about research on machines replacing marketers, Viacom’s new branded content agency, and Facebook’s Canvas as the next branded content hit. Plus rants and raves on Chick-Fil-A and LinkedIn groups and example of week.
This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article
Joe and Robert talk the real reason behind opening up Facebook instant articles to everyone, BBC’s move away from TV, and Google’s drop of right-side ads. Plus, rants and raves, with yet another Content-Marketing-Is-Dead article.
This Week in Content Marketing: Homeless Media's Huge Opportunity, Big Risk
In this episode, Joe and Robert talk GE’s move away from TV ads and toward more branded content, plus “homeless” media opportunities and risks, Credit Suisse’s network for the super-rich, wise words from John Bell, raves, and more.
Future Watch: Expert Talks Social Media Ideas for 2016
Social media expert Ian Cleary explains some fundamentals that marketers still can’t seem to master, as well as six next-horizon ideas that you should consider. Learn what you should know and do about social media in 2016.
This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising
Joe and Robert discuss an amazing new launch, The Macro, and a contrarian’s view on quality content. Robert shares a content-syndication solution for the publishers who find Facebook Instant Articles aren’t working, plus rants and raves.