Ever hit the publish button and … nothing (or next to nothing) happens with the content? It doesn’t have to be that way and Facebook ads are among the most powerful content-promotion solutions.
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How to Use Facebook Ads to Distribute Your Content
Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time
Most Facebook advertising hacks never get old. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. Start with these 10 key evergreen tactics. Continue reading
Is It Time to Invest in PPC Campaigns for Your Content?
Pay-per-click and content marketing can seem like contrasting ideologies — but the two can work together. Find out how PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading
9 Brilliant Tactics to Promote Your Blog Content on Facebook
Facebook is a great place to promote your content because highly specific audience targeting allows you to reach just the right people at the right time. Follow these nine best practices to get the most from your content promotion. Continue reading
Going Potty for Facebook: How a Toilet Paper Brand Won Social
With the right strategy and content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you. Target a niche customer problem and then own that space with valuable content. Continue reading
This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk
This week, we explore Facebook’s Journalism Project, and find irony in an attack on Star Magazine. Our rants include a soda promotion that fizzled out; then we wrap up with a lesson on finding your growth potential through content. Continue reading
This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
This week, we talk truth about Facebook’s plan for dealing with fake news, and get stirred up by some murky stat soup. We also beg an author to reach his moment of zen, and share rants, raves, and a TOM example from OpenView Partners. Continue reading
This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
This week, the guys discuss the potential makings of a content marketing mega-agency and explore new podcasting trends. They also look at what’s boosting paid news subscriptions, rants, raves and an example of the week from Butterball. Continue reading
This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts
This week, the guys dissect the art of thought leadership and grill McDonald’s on its YouTube fail. They also review the NFL’s crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery. Continue reading
This Week in Content Marketing: How to Create a Successful Podcast
This week, the guys share secrets of successful podcasting and look at why journalists are hating on Facebook more than ever. They also explore a possible Twitter acquisition, rants, raves, and an example of the week from Petfinder. Continue reading
