How to Use Facebook Ads to Distribute Your Content
June 14, 2018
Gavin Bell
Ever hit the publish button and … nothing (or next to nothing) happens with the content? It doesn’t have to be that way and Facebook ads are among the most powerful content-promotion solutions.
Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time
October 25, 2017
Karola Karlson
Most Facebook advertising hacks never get old. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. Start with these 10 key evergreen tactics.
Is It Time to Invest in PPC Campaigns for Your Content?
June 5, 2017
Aaron Agius
Pay-per-click and content marketing can seem like contrasting ideologies -- but the two can work together. Find out how PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition.
9 Brilliant Tactics to Promote Your Blog Content on Facebook
March 8, 2017
Karola Karlson
Facebook is a great place to promote your content because highly specific audience targeting allows you to reach just the right people at the right time. Follow these nine best practices to get the most from your content promotion.
Going Potty for Facebook: How a Toilet Paper Brand Won Social
February 5, 2017
Jonathan Crossfield
With the right strategy and content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you. Target a niche customer problem and then own that space with valuable content.
This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk
January 21, 2017
Joe Pulizzi
This week, we explore Facebook's Journalism Project, and find irony in an attack on Star Magazine. Our rants include a soda promotion that fizzled out; then we wrap up with a lesson on finding your growth potential through content.
This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
December 24, 2016
Joe Pulizzi
This week, we talk truth about Facebook's plan for dealing with fake news, and get stirred up by some murky stat soup. We also beg an author to reach his moment of zen, and share rants, raves, and a TOM example from OpenView Partners.
This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
November 26, 2016
Joe Pulizzi
This week, the guys discuss the potential makings of a content marketing mega-agency and explore new podcasting trends. They also look at what's boosting paid news subscriptions, rants, raves and an example of the week from Butterball.
This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts
October 15, 2016
Joe Pulizzi
This week, the guys dissect the art of thought leadership and grill McDonald's on its YouTube fail. They also review the NFL's crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery.
This Week in Content Marketing: How to Create a Successful Podcast
October 1, 2016
Joe Pulizzi
This week, the guys share secrets of successful podcasting and look at why journalists are hating on Facebook more than ever. They also explore a possible Twitter acquisition, rants, raves, and an example of the week from Petfinder.
This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
August 20, 2016
Joe Pulizzi
The guys debunk claims that content marketing isn't a strategy, explore Accenture's quest to dominate the content conversation, and deconstruct Facebook's new plan to block ad blockers – plus rants, raves, and our example of the week.
This Week in Content Marketing: Most Brands Failing at Customer Experience
July 16, 2016
Joe Pulizzi
The guys explore a dystopian view of advertising's future, the billions WPP expects to spend on Facebook ads, whether an agency's new cooking magazine is news, and a shift in top brand challenges; plus rants, raves, and more.
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