You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content.

You likely have taken direction to “write that blog post” or “make the brochure pretty.” But your value as a content marketer is far greater. How do you elevate yourself so people know the value of a content professional?

If it’s time to find someone who can take your company’s content marketing to the next level, follow this six-step process. You’ll be able to find a stellar marketer who will help your brand benefit from content marketing.

We discuss the battle to dominate the content space, define the role of the journalist, share rants and raves on content commitment and communication, and discover a missed content marketing opportunity in our example of the week.   

Go beyond the standard interview questions to get the best information to determine if your candidate is a content marketing rock star or just a wannabe. Here are 10 questions to help you find the best employees.

“Do you have any questions for me?” If an interviewer asks that of you, a job candidate in the content marketing field, don’t freeze. Here are nine questions to ask to prove you have the content marketing chops for the job.

The guys ring in PNR's third anniversary with some advice on how to build a successful career. They also offer rants, raves, and a toast to Chief Content Officer magazine, continuing to provide multiple levels of value to their business.

To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge.

How do you go about finding the right content marketing specialist? Here are three critical core competencies for all levels, along with 10 interview questions you can ask to determine candidates’ proficiency.

We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Visual storytellers? Growth hackers?

The guys dish on a staffing surge at Cisco Systems, poor social media sportsmanship from the U.S. Olympic Committee, and a common misconception brands have about content marketing — plus rants, raves, and our example of the week.

Finding and hiring good content marketers takes significant time, resources, and skill. This content marketing agency hired 30 people in the last 12 months. The secret weapon? Content. Here are some tips to get you started.