7+ Skills Every Content Marketer Needs To Be Great
November 9, 2022
Kim Moutsos
Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up?
7 Elements To Cultivate a Prosperous Content Culture
July 7, 2022
Andy Betts
Frustrated by everybody doing content across your organization without helpful alignment? It’s time to create a better culture of content. Here are seven steps to help do that.
How to Find a Writer Who Won’t Kill Your Content
May 21, 2018
Chris Gillespie
Your writers are the ultimate arbiters of content quality. If they mangle the piece, it’s typically for one of two reasons – they aren’t the right writer or you’re feeding them garbage. Here’s how to fix both problems.
How 3 Content Brands Tackle Their Toughest Internal Challenges
April 26, 2018
Kim Moutsos
What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges.
How to Train a Journalist in Content Marketing
February 16, 2018
Daniel Hatch
Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand.
Ready to ‘Fire’ Your Content Team?
January 30, 2018
Ann Gynn
Ever had one of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire)? Take it as a signal you need to figure out what isn’t working and how you can fix it. And answer these questions.
3 Simple Tools for Hiring Great Content Creators in Less Time
January 10, 2018
Catalin Zorzini
Do you find hiring great content creators takes too much time? Do you struggle to weed out the vast applicant pool to find quality candidates? Discover some digital tools for a more efficient and effective selection process.
Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]
December 6, 2017
Lisa Murton Beets
B2C marketers soon may find the pressure to do more outpaces the content marketing team’s ability to keep up. That’s just one takeaway from today’s release of B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America.
Why Marketers Need to Think Like Data Scientists (and How to Do It)
November 16, 2017
Marcia Riefer Johnston
If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval.
An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team
November 13, 2017
Michele Linn
Here’s a dirty little secret: Regardless of your content marketing know-how, your program will only work if you have the right people to implement it. How do you do that? Start with this new framework for content marketers.
Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs
November 9, 2017
Michele Linn
Who do you need on your content marketing team to make it successful? Let’s take a step back and first look at what skill areas your content marketing team must cover – for the young, growing, or mature content marketing operations.
Audience Strategist: The New, Critical Role on Your Content Team
November 3, 2017
Robert Rose
Content marketing must provide more than one type of value to be worth the investment. It must provide value across multiple business areas. Are you ready for a new role in addition to the one you have? Enter the audience strategist.
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