This Week in Content Marketing: Deep Content Insights After Three Years of Podcasting
November 12, 2016
Joe Pulizzi
The guys ring in PNR's third anniversary with some advice on how to build a successful career. They also offer rants, raves, and a toast to Chief Content Officer magazine, continuing to provide multiple levels of value to their business.
Is Your Content Marketing Career on Autopilot?
July 8, 2015
Chuck Frey
Equipping yourself with new skills helps you sidestep programmatic thinking and stop ignoring signs that your strategies and tactics aren’t as effective as they were. Evaluate what you need today to be the content marketer of tomorrow.
5 Tips to Grow Your Content Marketing Career
June 9, 2015
Brad Zomick
You want to take your content marketing career to the next level? Get in line. The competition is heating up. Discover five tips to boost your career – including becoming your own content marketer – and stand out from the crowd.
This Week in Content Marketing: Can't-Miss Content Opportunities in Mary Meeker's Trends Report
June 6, 2015
Joe Pulizzi
In This Old Marketing’s inadvertently themed episode – Content Inc. – Joe and Robert talk about the new launch, dig into a latest trend report that shares who your buyers are, and discuss Google’s Phantom update plus rants and raves.
11 Things Every New Content Marketer Should Know to Crush This Field
June 3, 2015
Peter Sena
In a twist on the commencement speech, we offer this: If you’re ready to take command of your own fate, you can succeed. Do you have the foundational and domain-specific skills every marketer should have? Here’s what you need to know.
What's Next in Your Content Marketing Career Evolution?
April 16, 2015
Jason Miller
Content marketers go through four distinct career phases. Are you a Young Gun, Emerging Artist, Collaborator, or Crackerjack? Discover your phase and learn how to get to the next level with these tips.
New Era of Marketing Requires New Skills
April 7, 2015
Robert Rose
Marketers say they want to reinvent their roles but most don’t know how. Businesses are hindered by a skills gap that prevents content marketing from becoming a strategic function. Learn why it’s important to find the solution today.
The Makings of an Effective Content Marketing Team: Experts Weigh In
October 13, 2013
Jodi Harris
What skills and characteristics should organizations be looking for when building an effective content marketing team? Take a look at the advice shared by several experts who spoke at Content Marketing World 2013.
How to Land the Content Marketing Job of Your Dreams
September 6, 2013
Mark Sherbin
If you're in the hunt for a job in marketing today, you'll find that companies are still all over the map on content marketing, You may need to find your role in a well developed content creation system, or help build a content plan from the ground up. Either way, check out our eBook and prepare to land...
What It Takes to Excel in a Content Marketing Job: 12 Experts' Advice
August 23, 2013
Jodi Harris
What does it take to excel in a content marketing job? The discipline is ever evolving and there's no clear career path to the top, but find inspiration in this advice from 12 experts who will speak at Content Marketing World 2013 in September.
Are You an Agile Content Creator? 6 Traits of Change Agents
August 19, 2013
Carla Johnson
If you want to do more than merely survive as a content creator in today's unpredictable business landscape, you need to develop an agile learning mentality. Be willing to think dfferently on all levels and cultivate these 6 traits to thrive and prosper.
How to Build a B2B Content Marketing Department: Beat Staffing Shock
August 13, 2013
Brad Shorr
You can beat B2B content marketing staffing shock. Producing effective, high-quality content efforts requires a wide range of skills, capabilities, and expertise. Use this detailed review of content marketing roles and skills to help you put an effective team together.
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