The guys ring in PNR's third anniversary with some advice on how to build a successful career. They also offer rants, raves, and a toast to Chief Content Officer magazine, continuing to provide multiple levels of value to their business.
Equipping yourself with new skills helps you sidestep programmatic thinking and stop ignoring signs that your strategies and tactics aren’t as effective as they were. Evaluate what you need today to be the content marketer of tomorrow.
You want to take your content marketing career to the next level? Get in line. The competition is heating up. Discover five tips to boost your career – including becoming your own content marketer – and stand out from the crowd.
In This Old Marketing’s inadvertently themed episode – Content Inc. – Joe and Robert talk about the new launch, dig into a latest trend report that shares who your buyers are, and discuss Google’s Phantom update plus rants and raves.
In a twist on the commencement speech, we offer this: If you’re ready to take command of your own fate, you can succeed. Do you have the foundational and domain-specific skills every marketer should have? Here’s what you need to know.
Content marketers go through four distinct career phases. Are you a Young Gun, Emerging Artist, Collaborator, or Crackerjack? Discover your phase and learn how to get to the next level with these tips.
Marketers say they want to reinvent their roles but most don’t know how. Businesses are hindered by a skills gap that prevents content marketing from becoming a strategic function. Learn why it’s important to find the solution today.
What skills and characteristics should organizations be looking for when building an effective content marketing team? Take a look at the advice shared by several experts who spoke at Content Marketing World 2013.
If you're in the hunt for a job in marketing today, you'll find that companies are still all over the map on content marketing, You may need to find your role in a well developed content creation system, or help build a content plan from the ground up. Either way, check out our eBook and prepare to land...
What does it take to excel in a content marketing job? The discipline is ever evolving and there's no clear career path to the top, but find inspiration in this advice from 12 experts who will speak at Content Marketing World 2013 in September.
If you want to do more than merely survive as a content creator in today's unpredictable business landscape, you need to develop an agile learning mentality. Be willing to think dfferently on all levels and cultivate these 6 traits to thrive and prosper.
You can beat B2B content marketing staffing shock. Producing effective, high-quality content efforts requires a wide range of skills, capabilities, and expertise. Use this detailed review of content marketing roles and skills to help you put an effective team together.