Marketers are living in beta these days. By the time we've experienced and documented a best practice, our customers often have already moved on. Our nemesis isn't our perceived competitors — it's our customers' short attention span. Difficult as it may be, you must learn to embrace change to keep your...

More and more today, marketing teams need someone who can manage all the digital assets they generate, including brand content. Find out why your brand marketing needs a chief marketing technologist to manage technological change as it relates to the marketing department.

It is vital for organizations to examine their content creation strategies in light of the rapidly evolving content marketing industry. Find out what we see as 12 essential roles for the future.

In his journey from mossy marketer to modern marketer, this CMO learned five big lessons on content marketing best practices. As marketing evolves, so too must the CMO, so now he's sharing his 5 tips for the modern CMO.

What skills are essential for content marketing teams? If you're planning a team, these tips from CMI's consultants will help you find the right people. If you're looking for a place on a team, these tips will give you an idea of what skills you should develop.

Companies are building teams to support content marketing. This leaves many marketing leaders wondering what should that team look like and how much they should pay.

There are several areas of experience and specific qualities that marketing organizations should look for when hiring a journalist or reporter for content marketing. Here are the essentials.

Personal branding was definitely a big trend in 2011, and OpenView Venture Partners' Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona.

The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content marketing "engineer." Here are seven areas of expertise this new breed of content...

The last time you heard from me on CMI was just before Content Marketing World in Cleveland. Since then, I’ve changed gears a bit, moving from the entrepreneurial life of an independent social business consultant to the team-focused corporate environment at Bob Evans Restaurants. It’s been...

Yesterday, Robert Rose and I held a workshop at Openview Venture Partners‘ headquarters in Boston. The workshop was based on our new book, Managing Content Marketing. The most compelling part of the workshop (at least according to the participants) was the topic of developing a content marketing...

The next generation of content marketers gathered today for an educational and networking event at Cleveland State University (CSU). Hosted by the Monte Ahuja College of Business, the Futures in Content Marketing program allowed students to mingle with the professional community and connect with peers. The...