What would you give to read your customers’ minds? Read these tips from the self-proclaimed search guy for getting as close as possible to mind-reading by using resources hiding in plain sight.

The most important currency for your content marketing program? It’s the email address. The lifeblood opens up your world to understanding the recipient’s behavior. Here’s what you need to know and how to maximize it for your program.

Joe Pulizzi and Robert Rose reveal the Media Marketing Revenue Model, and give a glimpse into their upcoming book, Killing Marketing. It covers the 10 ways any organization that builds an audience from its content can generate revenue.

You can’t read the mind of Google, but you can read seven insights and 25-plus tips from the Wizard of Moz, Rand Fishkin. Learn what you should know and how you can react to the mysterious world of search to get better results.

How much would you pay for six amazing ways to enhance the value and impact of your email marketing program? Act now for tips to overcome deliverability issues, leverage optimization, and achieve measureable results – free of charge.

We discuss Google's proposed ad blocking feature and dig into research on high-demand marketing skills. Our rants and raves cover content workflow and mission statements; we wrap up with details on a content event from 1916.

Customers' concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes.

We discuss a rumor about Apple buying Disney, and explore whether Netflix has a new billion-dollar business model on its hands. Our rants and raves include a content studio critique; and we close with an example of the week from Mint. 

Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on.

The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content.

The era of agile is here, and personas need to change with the times. This in-depth Q&A shows you how to produce a minimum viable persona, and then build it up as you learn about your audience.

Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program.