Skip to content

Stories By Scott Aughtmon


5 Content Lessons From John Krasinski’s Some Good News

Ever have a good idea but not the time to do it? That was John Krasinski. But then the pandemic hit and he had the time to create the Some Good News series. Here are five content lessons learned while watching the eight episodes.

31 Types of Content We Crave [Infographic]

Can you imagine what it would be like to have audience crave your content? Back by popular demand, learn the 31 types of content that your audience doesn’t tire of, always has time for, never forgets, and wants to share with others.

How Rodale Inc. Evolved Its Content Strategy to Become the World’s Largest Health and Wellness Media Company

Rodale Inc. isn’t just a global magazine company. It’s a company that knows the value of all content types, from books to sales letters, on the bottom line. Discover its five steps to content success and improve your own strategy.

5 Content Domination Lessons From a Furniture Maker Turned Publisher

In the 1920s, a furniture maker turned an in-house publication into a magazine that remains one of the most recognized titles in the world. His story reveals five content-creation lessons that can help you dominate your industry.

5 Ways to Make Your Content Marketing More Memorable

You might think that one of the reasons your business isn't more successful is because prospects and customers are rejecting you. The fact is that this is probably not true. It's probably not personal at all. The real reason you're not more successful could be something as simple as this: They don't remember you. Get 5 ways to make your content marketing more memorable.

3 Ways to Tap Into the Most Powerful Content Tool Ever Created

If you want to create content marketing that grabs attention, makes an impact, and is memorable for your audience then the most powerful way for you to do that is to tap into the power of stories. Learn more about using storytelling -- the most powerful content tool ever created.

4 Illuminating Lessons From One of History's Most Inventive Content Marketers

Poor Richard's Almanack is probably best remembered for the personal sayings Benjamin Franklin included in every issue. However, its useful and entertaining content also sets it apart as one of the earliest examples of content marketing. Find out what 4 lessons we can learn from the way Franklin harnessed the power of content marketing.

5 Types of Content Marketing to Continuously Attract Prospects

It's a fact of life in business: If you don't have new prospects, you don't have a future. Of course businesses need to focus on their clients. But what eventually happens if you forsake your prospecting efforts to focus exclusively on current customers? Use these 5 types of 'magnetic' content marketing to attract an unending stream of prospects.

6 Content Marketing Strategies Learned from The Hobbit

Scouring the web for tidbits on the film's progress and delighting in each new trailer, movie fans eagerly awaited the release of "The Hobbit." Now that it has opened, here are content marketing strategies that can be learned from the run-up to the film's release.

6 Ways to Create Content that Catches Attention

Even if you create great content, there's a good chance it won't penetrate all the clutter and distractions and get through to your prospects. To overcome the obstacles, try these 6 ways to create content that catches attention.

21 Types of Content We Crave

If your content doesn't resonate with your audience, then they won't follow you where you want to take them. Here's a list of ideas for creating 21 types of content we all crave.

The 4 Commandments of Socially-Created Content

When we talk about content marketing, we usually think of content created by the business itself. But some of the most potent content around is customer-created content, or “social content.” Here are four key ways to encourage social interaction to generate excitement and enthusiasm for your business.