By Scott Aughtmon published June 5, 2012 Est Read Time: 2 min

21 Types of Content We Crave

Editor’s note: Because content creation continues to evolve and is essential in any successful content marketing plan, we’ve updated this post.

If your content doesn’t resonate with your audience, then they won’t follow you where you want to take them.  For content marketers, this is a cardinal sin.

The key question is:
What kind of content 
universally resonates with people?

To help you, I’ve created a list of 21 types of content we all love to consume.

You need to understand:

  • This is the kind of content we never get tired of.
  • This is the kind of content we always have time for.  
  • This is the kind of content we don’t forget.
  • And this is the kind of content we want to share with others.

This is the kind of content we must create  if our goal is to influenceinspire, and move to action the unique group of people we have chosen to reach.

You don’t have to have each of these types in every piece of content you produce.  Sometimes one type is enough.  For longer forms of content, you might want to use multiple types of content and move from one to the other.

My challenge to you

Print out this list and put it somewhere you can see it regularly to help you develop irresistible content as part of your content strategy.

Regularly pick one or more items from this list and ask yourself one of these questions:

  1. Does the content I am writing meet this criteria?
  2. What can I do to make the content I’m creating fall under this category?

*Do you have any more types of content that you’d add to this list? Post them in the comments.

Please pass this on to your friends, colleagues, and followers if you found it helpful.
**You are welcome to post it on your blog or site.  (A link back would be appreciated.)

Want your audience to take notice and take action on your brand’s content? Our newest Guide to Essential Content Marketing Tactics has tips, insights, and ideas that can help increase your success with today’s top content marketing plays.

Author: Scott Aughtmon

Scott Aughtmon is the author of the book 51 Content Marketing Hacks. He is the person behind the popular infographic 21 Types of Content We Crave and has discovered some of the earliest known examples of content marketing. He is a marketing strategist, consultant, content marketer, and speaker. He’s been studying effective marketing, direct marketing, and business methods since 1999. After teaching marketing for UC Berkeley Extension, he saw a connection between direct response marketing and content marketing which led him to develop a form of marketing called “direct response content marketing”. Read more of Scott's insights on his site DirectResponseContentMarketing.com. Follow Scott on Twitter @rampbusinesses.

Other posts by Scott Aughtmon

Join Over 218,000 of your Peers!

You can unsubscribe at any time.

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL