Skip to content
Michael Bay

Michael Bay

Michael W. Bay has worked in all aspects of media production, from newspapers and radio to television and the internet. He is the co-founder of Real Content, an Atlanta based content strategy and creation agency, and has provided services to Home Depot and Turner Broadcasting. He won an Emmy in 2004 for his role in CNN International's coverage the southeast Asian Tsunami. And he wrote, produced and directed the imaginative and provocative CNN Future Summit, covering controversial aspects of the future of technology that included climate change, robotics, genetics and the future of the internet. You can follow him on Twitter @Real_Content.

Stories By Michael Bay

Five Things Marketers Need to Know about HTML5

April 5, 2012
Michael Bay
Even if you don’t know it, you’ve already seen HTML5 at work. The new standard for websites isn’t due to be complete until 2014, but websites including Google, Facebook, Youtube, Wikipedia and Twitter are already using it. If you’re not already using HTML5, here are some things you should know about it.

Bicycles, Cocktails & Propaganda: A Conversation about Content Marketing

March 21, 2012
Michael Bay
It’s all about the Conversation, Rick Vosper will tell you. And he’s in a position to know: He cultivated a conversation about biking into a highly creative and successful way to conquer a very specific market.

Apple’s iPad3 a Wakeup Call for B2B Marketers

March 7, 2012
Michael Bay
Apple will announce the iPad3, and there’s been a huge buzz about what to expect from newest iteration of the world’s most popular tablet computer. From our perspective, the question isn’t how long the lines at the Apple store will be later this spring, but who in the B2B marketing sector is going to get the most mileage from the mobile computing revolution.

New LinkedIn ‘Follow’ Button Ideal for B2B Content Marketers

February 29, 2012
Michael Bay
The LinkedIn network is beefing up its appeal to business-to-business content marketers. The rollout of the LinkedIn ‘Follow Company’ button, announced two days ago, makes it easier to target and engage with that B2B audience already using LinkedIn.

Tweak By Google Signals Content is King

February 22, 2012
Michael Bay
Google added a new share button to its classic, white search page. It may just look like a link into Google+. It’s really so much more.

Social Media Study: Corporate Blogging On The Decline?

February 8, 2012
Michael Bay
Is blogging an old-fashioned tool or the linchpin of a successful marketing campaign? It’s a question you might be asking if you’ve read the new research by Dartmouth’s Center for Marketing Research.