Stories By Michael Brenner
How To Use AI-Generated Content the Right Way (and Avoid the Downsides)
Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment.
Organic Search Traffic: One of the Best Reasons for Content Marketing
SEO constantly changes. But what doesn’t change are the benefits of organic search to meet your content marketing’s organizational goals.
How to Make a Better Content Marketing Case With ROI
Calculating ROI for your brand’s content marketing is a frequently asked question. Here are some ways you can answer it and make a stronger business case for content marketing.
Your How-To Plan for 12 Months of Customer-Focused Blogging
How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path.
Want to Scale Your Content Marketing? Get the Employees Involved
Every person has a story to tell. And if you are a smart content marketer, you know that every employee has a story that can sell your brand. If you want to scale your content marketing, you must look to the brand’s employees.
7 Easy Ways to Super Boost Your Newsletter Open Rate
Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots.
Content Is NOT the Same as Content Marketing
An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing.
How to Make the Content Marketing Case With ROI
How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do it.
How to Run a Strategy-Focused Content Workshop
Document your content marketing strategy with a hands-on, insightful company-wide workshop if you want to achieve big success. Follow these nine steps to lead a session to get everybody on board and working toward the same goals.
What Is the Difference Between Content and Content Marketing?
Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content.
Content Marketing ROI: A Formula for Any Type of Organization
Executives are no longer willing to accept marketing that doesn’t demonstrate results. An infinitely more measurable approach, content marketing can help. But how do you build the business case for content marketing?
The Secret to Content Marketing ROI
How do you build the business case for content marketing and answer the ROI question before you really get started? It starts by understanding what makes up content ROI and considering these three business-oriented goals.