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Stories By Michael Brenner


What Is the Difference Between Content and Content Marketing?

Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content.

How SAP Used Subscribers to Fuel Content Marketing Success

When SAP changed its content marketing to focus on subscribers, the benefit was tenfold – subscribers converted to leads 10 times more than a non-subscriber user. Learn how to produce better subscriber results with these four tips.

17 Content Marketing Tips for Any Size Budget

How do you drive marketing results without a budget? The answer for me was to publish customer stories, repurpose existing content, and interview folks. Here are 17 guerilla content marketing tips to create your own success.

The Content Marketing Road Map – How to Build Your Own Content Marketing Plan

Forget the interruption approach of advertising. It doesn’t work, especially with millennials. Develop a content plan that gives consumers what they actually are interested in. Learn a secret plus tips to map your road to success.

Get the Biggest SEO Bang for Your Content Marketing Buck

My biggest secrets for SEO and your content marketing budget? Content doesn't have to be expensive. You don't have to create all the content. You don't always need paid distribution. Now, learn what you should do with these tips.

The Next Big Question in Content Marketing

This year the Content Marketing World event was bigger than ever. There's the general sense that this is the right topic at the right time in our industry. And there was a subtle shift in the biggest question asked by most speakers and attendees, with huge implications. Find out what the next big question is.