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Stories By Marli Mesibov


Analytics for Intelligent Content: Are You Asking the Right Questions?

Analytics data can give you answers, but only if you ask the right questions. The more personalized your content, the more complex – and important – the questions.

Intelligent Content: Know Enough to Be Dangerous

If you create content strategies, you need to know about content management systems – but you don’t need to become a software developer or content engineer.